The best area to stay in Ito is along the coastline, particularly near Ito Orange Beach and the Matsukawa River estuary.This central area is the heart of Ito, offering easy access to the main attractions. You'll find many of Ito's well-known hot spring hotels and traditional inns (ryokan) here, many with ocean views. The area is quite walkable, with shops, restaurants, and the Ito Tourist Information Centre all within a short distance of Ito Station. The historic Tokaikan ryokan, now a cultural property, is also located along the Matsukawa River.For couples seeking a relaxing and indulgent escape, staying in a ryokan with a private onsen (hot spring bath) in this coastal area is ideal. Many properties offer excellent dining experiences featuring local seafood, and the proximity to Ito Orange Beach means pleasant strolls along the shore are easily accessible.Families will also find this area convenient due to its central location and access to amenities. The proximity to Ito Orange Beach is a plus for children, and the flat, walkable streets make it easy to get around with prams or young children.