San Francisco Travel Guide

Tourist Guide

The Golden Gate Bridge with a clear view of the towers and cables, spanning across the water.
A row of colorful Victorian houses with a city skyline in the background.
A large neoclassical building with a prominent dome and columns, surrounded by trees and flags.
A landscaped garden with manicured bushes and hydrangea flowers.
A coastal marina with boats, a pier, and a distant ship.

San Francisco Travel Guide Video

The city with a beautiful bay, famous red bridge and infamous fog welcomes you to enjoy art, history, shopping and outdoor activities.

San Francisco is simultaneously romantic, exciting, relaxing and intriguing. Rent a bike, walk, ride the trolley or drive to fascinating destinations. Tour San Francisco Bay by boat for unique views from beneath Golden Gate Bridge. Stop at Alcatraz Island its former inescapable prison became famous in the film Birdman of Alcatraz.

At the bridge’s southern end is the Presidio, a former military base, now a large park with hiking trails, great bridge and shoreline views, Andy Goldsworthy sculptures, Baker Beach, the Walt Disney Family Museum and a life-size Yoda statue.

Entering the Marina District, attend a performance at the Palace of Fine Arts Theatre. Travel east to the Fisherman’s Wharf neighbourhood for shopping and dining. Enjoy a chocolate sundae at Ghirardelli, a local favourite for over 150 years. Visit the San Francisco Maritime National Historic Park to see ships that sailed more than a century ago. Watch sea lions lounging on rafts near Pier 39. Continue on to the Embarcadero District. The Exploratorium at Pier 15 features interactive exhibits intertwining science, art and human perception. See the Giants play football at AT&T Park in South Beach.

Inland, shop at Union Square, drive down the very crooked Lombard Street and photograph the Painted Ladies Victorian row houses. Stand at the Haight-Ashbury corner, in the neighbourhood where hippie counterculture developed in the 1960s.

Enter the Golden Gate Park to visit de Young Museum, filled with art, costumes and textiles. Explore botanical gardens, play golf or tennis, photograph the Japanese Tea Garden and wade in the Pacific Ocean.

Travel north to tall redwoods in Muir Woods, wineries in Napa and Sonoma and quaint shops in Sausalito. On a foggy day, stand atop Vista Point in the Golden Gate National Recreation Area at the bridge’s northern end and gaze south across the clouds to see Sutro Tower rising from Twin Peaks, with the rest of the city hidden. When the fog clears, San Francisco’s skyline is a gleaming gem at the end of the golden bridge.

Our guide on where to stay in San Francisco

Find the best San Francisco areas for the activities you enjoy most. Learn more about San Francisco
Learn more about San Francisco

Fisherman's Wharf

Travellers love Fisherman's Wharf for its popular shops, and you can see more of San Francisco by jumping on the metro at Jones St and Beach St Stop or Jefferson St & Taylor St Stop. You might spend time checking out top sights like Pier 39 and San Francisco Bay.

Nob Hill

Gourmet restaurants Chinatown and top sights from SF Masonic Auditorium to Cable Car Museum – discover Nob Hill, a destination also famous for its shopping.

Union Square

Known for its charming cafes and popular shops, there's plenty to explore in Union Square. Check out top attractions like Westin St Francis Hotel Glass Elevators and Union Square, and jump on the metro at Powell St & Geary Blvd Stop or Powell St & Post St Stop to see more of the city.

Mission District

You might enjoy the bars while in Mission District. SOMA Pilipinas is a notable sight, and you can get around town at 16th Street Mission Station or 24th Street Mission Station to see more of the city.

South of Market

Gourmet restaurants great entertainment and top sights from Oracle Park to Chase Center – discover South of Market, a destination also famous for its shopping.

Hotel Riu Plaza Fisherman's Wharf

Hotel Riu Plaza Fisherman's Wharf

4 out of 5
2500 Mason St San Francisco CA
The price is NZ$349 per night from 30 Oct to 31 Oct
NZ$349
30 Oct - 31 Oct
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free breakfast, free Wi-Fi and a 24-hour fitness centre. Our guests praise the breakfast and the ...
9/10 Wonderful! (7,661 reviews)
"Yes sure everything was clean but the whole hotel is like a maze everything looks the same it’s uncanny. They require you to use a key card to get to the rooms like an apartment building and it doesn’t work very well at all. The toilet wasn’t even attached to the ground… it was rocking back and forth…. ..."

Reviewed on 30 Sept 2026

Hotel Riu Plaza Fisherman's Wharf
Holiday Inn Golden Gateway by IHG

Holiday Inn Golden Gateway by IHG

3.5 out of 5
1500 Van Ness Ave San Francisco CA
The price is NZ$317 per night from 25 Oct to 26 Oct
NZ$317
25 Oct - 26 Oct
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the pool and the ...
Holiday Inn Golden Gateway by IHG
Handlery Union Square Hotel

Handlery Union Square Hotel

3.5 out of 5
351 Geary St San Francisco CA
The price is NZ$312 per night from 30 Oct to 31 Oct
NZ$312
30 Oct - 31 Oct
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, a fitness centre and valet parking (surcharge). Our guests praise the pool and the helpful ...
8.8/10 Excellent! (3,602 reviews)
"This hotel appears much nicer in photos than reality. The rooms are dark and overdue for a refresh. The location is phenomenal and the staff was friendly. It was a fine place for 2 nights where we spent the majority of our time out exploring the city, but if you have a trip planned where you need ..."

Reviewed on 30 Sept 2026

Handlery Union Square Hotel
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Marriott Vacation Club®, San Francisco

Marriott Vacation Club®, San Francisco

3 out of 5
2620 Jones St San Francisco CA
Stay at this aparthotel in San Francisco. Enjoy free Wi-Fi, a 24-hour fitness centre and valet parking (surcharge). Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (1,488 reviews)
"Very convenient location near a cable car stop, Fisherman’s Warf with a trader Joe’s and Starbucks a block away."

Reviewed on 29 Sept 2026

Marriott Vacation Club®, San Francisco
Vintage San Francisco Bay Area Home

Vintage San Francisco Bay Area Home

South San Francisco CA
Stay at this holiday home in South San Francisco. Enjoy free Wi-Fi, a garden and cable/satellite TV service. Popular attractions SFO Museum and Cow Palace are ...
9.2/10 Wonderful! (102 reviews)
"We stayed here, traveling in from out of town for a Giants game. The location was perfect and easy to get to the Caltrain station. The space was nice for our family, providing 3 bedrooms and a comfortable living room. Even with the narrow driveway, we were able to park our large SUV"

Reviewed on 14 Sept 2026

Vintage San Francisco Bay Area Home
Kasa The Addison San Francisco

Kasa The Addison San Francisco

4 out of 5
2263 Sacramento St San Francisco CA
Stay at this aparthotel in San Francisco. Enjoy free Wi-Fi and memory foam beds. Popular attractions Pier 39 and Oracle Park are located nearby.
9/10 Wonderful! (18 reviews)
"Honestly I have no complaints. The initial instructions were a touch vague but I was able to get help fairly quickly so I'm happy."

Reviewed on 22 Sept 2026

Kasa The Addison San Francisco
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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