Haight-Ashbury Travel Guide

Tourist Guide

Haight-Ashbury showing street scenes, a house and heritage architecture
Haight-Ashbury featuring a city
Haight-Ashbury which includes street scenes and a house
Haight-Ashbury which includes heritage architecture and a house
Haight-Ashbury showing street scenes, a city and signage

This San Francisco landmark is steeped in history and is redolent of a bygone era of peace and love.

This is San Francisco landmark is steeped in the social and political history of the post-Second World War United States. Haight Ashbury will be forever associated with one of the most iconic eras in the history of the United States, when the Summer of Love and flower power were in full bloom, and the Grateful dead were a firm favourite with many music lovers.

Haight Ashbury was instrumental in 1960s counter-culture, a haven for non-conformists and peace-loving dreamers. Among the revellers here were Janis Joplin and the Grateful Dead. But though these sixties musical icons are long gone, the spirit and reminders of the tie-dye wearing, incense-burning, make love-not-war generation remain very much at the fore of this bohemian district. Perhaps all the peace and love paid off in karmic terms, as this was one of the few areas in San Francisco that survived the 1906 earthquake that levelled around 80 per cent of the city.

Today, this place is still something of a cultural haven. You can hang out in the coffee houses, bookstores and music clubs, or check out some of the boutiques that sell home-made clothing and a variety of smoking paraphernalia. Laid back travellers will feel very much at home here. Some of the shops even display valuable antiques and relics of the Sixties era.

Having said that, the district has become significantly more gentrified than its sixties iteration, and snazzy boutiques and upmarket restaurants also compete for your attention in this varied and soulful region. One the Sixties were over, the hippies moved out, and the yuppies moved in, buying up the colourful Victorian terrace houses by the dozen. These ‘painted ladies’, as they are referred to colloquially, are dazzling with their bright colours and design making them an attractive addition to the area.

After you’ve strolled around the characterful streets, end your day at the oldest park in San Francisco, the Buena Vista Park and watch the sun steadily set over the iconic Golden Gate Bridge.


Popular places to visit

Activities


Our pick of the best Haight-Ashbury Hotel Deals

Hotel Riu Plaza Fisherman's Wharf

Hotel Riu Plaza Fisherman's Wharf

4 out of 5
2500 Mason St San Francisco CA
The price is NZ$273 per night from 8 Jan to 9 Jan
NZ$273
8 Jan - 9 Jan
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free breakfast, free Wi-Fi and a 24-hour fitness centre. Our guests praise the breakfast and the ...
8.8/10 Excellent! (7,264 reviews)
Carpets should be cleaned, other than that was good

Reviewed on 6 Jan 2026

Hotel Riu Plaza Fisherman's Wharf
Hilton San Francisco Financial District

Hilton San Francisco Financial District

4 out of 5
750 Kearny St San Francisco CA
The price is NZ$223 per night from 9 Jan to 10 Jan
NZ$223
9 Jan - 10 Jan
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy breakfast (surcharge), a fitness centre and Wi-Fi (surcharge). Our guests praise the helpful staff ...
8.6/10 Excellent! (2,244 reviews)
Clean rooms, staff, excellent service

Reviewed on 6 Jan 2026

Hilton San Francisco Financial District
DoubleTree by Hilton Hotel Berkeley Marina

DoubleTree by Hilton Hotel Berkeley Marina

4 out of 5
200 Marina Blvd Berkeley CA
The price is NZ$223 per night from 18 Jan to 19 Jan
NZ$223
18 Jan - 19 Jan
includes taxes & fees
Stay at this business-friendly hotel in Berkeley. Enjoy free Wi-Fi, a marina and breakfast (surcharge). Our guests praise the breakfast and the restaurant in ...
8.2/10 Very Good! (4,102 reviews)
Excellent staff. Clean and comfortable room. Nice restaurant and bar. Beautiful views!

Reviewed on 6 Jan 2026

DoubleTree by Hilton Hotel Berkeley Marina
Fairmont San Francisco

Fairmont San Francisco

5 out of 5
950 Mason Street Atop Nob Hill San Francisco CA
The price is NZ$612 per night from 10 Jan to 11 Jan
NZ$612
10 Jan - 11 Jan
includes taxes & fees
Stay at this luxury hotel in San Francisco. Enjoy a full-service spa, 2 restaurants and 2 bars/lounges. Our guests praise the helpful staff in their reviews. ...
9/10 Wonderful! (1,435 reviews)
Room was great

Reviewed on 6 Jan 2026

Fairmont San Francisco
Hyatt Place San Francisco Downtown

Hyatt Place San Francisco Downtown

3 out of 5
701 3rd St San Francisco CA
The price is NZ$303 per night from 23 Jan to 24 Jan
NZ$303
23 Jan - 24 Jan
includes taxes & fees
Stay at this hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and parking (surcharge). Our guests praise the breakfast and the helpful staff in ...
9.2/10 Wonderful! (1,920 reviews)
Great staff

Reviewed on 4 Jan 2026

Hyatt Place San Francisco Downtown
Holiday Inn Golden Gateway by IHG

Holiday Inn Golden Gateway by IHG

3.5 out of 5
1500 Van Ness Ave San Francisco CA
The price is NZ$258 per night from 25 Jan to 26 Jan
NZ$258
25 Jan - 26 Jan
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the pool and the ...
8.8/10 Excellent! (5,099 reviews)
The hotel here was very lovely and 26th floor had such a beautiful city view. Clean room, kind staff, and great amenities here. The only thing they do not have is a microwave in the room, but there is a restaurant on site and a mini cafe. Along with that, great restaurants around walking distance ...

Reviewed on 5 Jan 2026

Holiday Inn Golden Gateway by IHG
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Haight-Ashbury

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Western Addition

4.5/5(20 area reviews)

Alamo Square and Painted Ladies are top sights in Western Addition, and you should be sure to explore the popular shops. Hop aboard the metro at Duboce Avenue & Noe Street Station or Duboce Ave & Church St Stop to see more sights in the area.

Western Addition
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Noe Valley

Appreciated for its churches and architecture, you might consider exploring Noe Valley. Check out the variety of things to see and do like 22nd St Hill, and jump on the metro at Church St & Clipper St Stop or Church St & 24th St Stop to get around the city.

Noe Valley
Pacific Heights showing a park

Pacific Heights

4/5(8 area reviews)

Take time in Pacific Heights to visit attractions like Van Ness Avenue and Mrs. Doubtfire House. You might also appreciate the abundant dining options, and you can hop on the metro at California St & Van Ness Ave Stop to see more of the city.

Pacific Heights
California Academy of Sciences which includes interior views as well as a large group of people

Golden Gate

If you're spending time in Golden Gate, check out sights like San Francisco Botanical Garden or Japanese Tea Garden and hop on the metro to see more of the city at Irving St & 9th Ave Stop or Irving St & 8th Ave Stop.

Golden Gate
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Mission District

4/5(6 area reviews)

You might enjoy the bars while in Mission District. SOMA Pilipinas is a notable sight, and you can get around town at 16th Street Mission Station or 24th Street Mission Station to see more of the city.

Mission District
Cow Hollow showing signage and street scenes

Cow Hollow

4.5/5(11 area reviews)

Gourmet restaurants a bustling marina and top sights from Union Street to Van Ness Avenue – discover Cow Hollow, a destination also famous for its shopping.

Cow Hollow


Haight-Ashbury Travel Guide

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