Union Square Travel Guide

Tourist Guide
Union Square showing city views, signage and street scenes
Fashion puts its best foot forward in one of America’s largest shopping plazas.

Union Square, located downtown, is a shopping hub of department stores and upmarket boutiques. Designers of luxury items like Louis Vuitton, Chanel, Prada, Burberry and Hugo Boss can all be found here. But for a shopping experience unique to San Francisco, a trip to Gump's is a must. This is where the well-to-do come to ‘dress’ their homes with sumptuous, high-end décor. A few blocks away, you can find up-to-the-minute looks, hot off the catwalk, as well as classic antiques and beautiful jewellery. This is the place where shopping’s a year-round activity. Early morning is the best time to hit the shops, as it’s relatively quiet.

The name, Union Square, refers to the park that is bordered by Geary, Powell, Post and Stockton streets. It was originally designed as a green oasis of calm and a public plaza.

By the 1880s, it had become a smart residential district, but this all came to an abrupt end after the famous San Francisco fire and earthquake of 1906 ravaged homes and shops. It was completely rebuilt and became the premier shopping and dining area that is known and loved today.

Right at the centre of the plaza, you’ll find the impressive Dewey Monument, a landmark that commemorates Admiral George Dewey’s victory at the Battle of Manila Bay during the Spanish American War. There are also plenty of modern sculptures dotted around to enjoy and plenty of places to sit and feel the sun on your skin. Sit in one of the many cafés or on the stone steps for a while and enjoy a spot of people watching.

Parking is limited but the best, but rather expensive, option is the car park right underneath the square. Completed in 1934, this was the world's first underground parking structure. Alternatively, hop on one of the antique streetcars that pass by Union Square at regular intervals.


Popular places to visit

Activities


Our pick of the best Union Square Hotel Deals

King George Hotel
King George Hotel
3 out of 5
334 Mason Street, San Francisco, CA
The price is NZ$175 per night from 28 Apr to 29 Apr
NZ$175
per night
28 Apr - 29 Apr
Stay at this hotel in San Francisco. Enjoy WiFi, a 24-hour front desk, and daily housekeeping. Our guests praise the helpful staff and the clean rooms in our ...
8.4/10 Very Good! (1,471 reviews)
"Some homeless situations in the area. No parking , had to pay between $38 to $45 a day to park our rental car. We try to get up early to have some pastries and we never could, pastries were always gone by 8:30am Night time desk staff was a bit short of words and not too friendly with guests. Room ..."

Reviewed on 21 Apr. 2024

King George Hotel
Handlery Union Square Hotel
Handlery Union Square Hotel
3.5 out of 5
351 Geary St, San Francisco, CA
Fully refundableReserve now, pay when you stay
The price is NZ$273 per night from 26 Apr to 27 Apr
NZ$273
per night
26 Apr - 27 Apr
Stay at this business-friendly hotel in San Francisco. Enjoy free WiFi, a fitness center, and valet parking. Our guests praise the pool and the helpful staff ...
8.6/10 Excellent! (1,827 reviews)
"Amazing location and service."

Reviewed on 22 Apr. 2024

Handlery Union Square Hotel
The Marker San Francisco
The Marker San Francisco
4 out of 5
501 Geary St, San Francisco, CA
The price is NZ$215 per night from 28 Apr to 29 Apr
NZ$215
per night
28 Apr - 29 Apr
Stay at this boutique hotel in San Francisco. Enjoy breakfast, a 24-hour fitness center, and valet parking. Our guests praise the restaurant and the helpful ...
8.2/10 Very Good! (1,003 reviews)
"Great hotel."

Reviewed on 23 Apr. 2024

The Marker San Francisco
Chancellor Hotel on Union Square
Chancellor Hotel on Union Square
3.5 out of 5
433 Powell St, San Francisco, CA
The price is NZ$251 per night from 20 May to 21 May
NZ$251
per night
20 May - 21 May
Stay at this business-friendly hotel in San Francisco. Enjoy free WiFi, a 24-hour front desk, and a business center. Our guests praise the helpful staff and ...
9.2/10 Wonderful! (1,785 reviews)
"Comfortable boutique hotel."

Reviewed on 25 Apr. 2024

Chancellor Hotel on Union Square
The Westin St. Francis San Francisco on Union Square
The Westin St. Francis San Francisco on Union Square
4.5 out of 5
335 Powell Street, San Francisco, CA
The price is NZ$327 per night from 24 May to 25 May
NZ$327
per night
24 May - 25 May
Stay at this business-friendly hotel in San Francisco. Enjoy breakfast, WiFi, and room service. Our guests praise the helpful staff and the clean rooms in our ...
8.8/10 Excellent! (2,670 reviews)
Last Minute Overnight
"Decided to stay the night after a Giants game. The staff was increadible. Were treated like royalty every step of the way!"

Reviewed on 21 Apr. 2024

The Westin St. Francis San Francisco on Union Square
Beacon Grand, A Union Square Hotel
Beacon Grand, A Union Square Hotel
4 out of 5
450 Powell Street, San Francisco, CA
The price is NZ$268 per night from 28 Apr to 29 Apr
NZ$268
per night
28 Apr - 29 Apr
Stay at this historic hotel in San Francisco. Enjoy free WiFi, breakfast, and room service. Our guests praise the breakfast and the helpful staff in our reviews. ...
8.6/10 Excellent! (1,002 reviews)
"It was a very nice place"

Reviewed on 23 Apr. 2024

Beacon Grand, A Union Square Hotel
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Union Square

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Downtown San Francisco

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and Chase Center are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

Downtown San Francisco
Chinatown showing street scenes

Chinatown

Enjoy the popular shops in Chinatown. Chinatown Alleyways is a worthwhile stop, and you can jump on the metro at Chinatown-Rose Pak Stop or Powell St & Clay St Stop to see more of San Francisco.

Chinatown
Nob Hill showing street scenes and a city

Nob Hill

Gourmet restaurants Chinatown and top sights from Grace Cathedral to SF Masonic Auditorium – discover Nob Hill, a destination also famous for its shopping.

Nob Hill
Financial District - Ferry Building

Financial District

Gourmet restaurants Chinatown and top sights from Embarcadero Center to TransAmerica Redwood Forest – discover Financial District, a destination also famous for its shopping.

Financial District
South of Market which includes skyline, a park and cbd

South of Market

Gourmet restaurants great entertainment and top sights from Oracle Park to Chase Center – discover South of Market, a destination also famous for its shopping.

South of Market
North Beach which includes skyline and a city

North Beach

Travellers love North Beach for its popular shops, and you can see more of San Francisco by jumping on the metro at Columbus Ave & Lombard St Stop or Columbus Ave & Chestnut St Stop. You might spend time checking out top sights like Pier 39 and San Francisco Bay.

North Beach

Union Square Travel Guide

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