San Francisco Travel Guide

Tourist Guide

The Golden Gate Bridge with a clear view of the towers and cables, spanning across the water.
A row of colorful Victorian houses with a city skyline in the background.
A large neoclassical building with a prominent dome and columns, surrounded by trees and flags.
A landscaped garden with manicured bushes and hydrangea flowers.
A coastal marina with boats, a pier, and a distant ship.

San Francisco Travel Guide Video

The city with a beautiful bay, famous red bridge and infamous fog welcomes you to enjoy art, history, shopping and outdoor activities.

San Francisco is simultaneously romantic, exciting, relaxing and intriguing. Rent a bike, walk, ride the trolley or drive to fascinating destinations. Tour San Francisco Bay by boat for unique views from beneath Golden Gate Bridge. Stop at Alcatraz Island its former inescapable prison became famous in the film Birdman of Alcatraz.

At the bridge’s southern end is the Presidio, a former military base, now a large park with hiking trails, great bridge and shoreline views, Andy Goldsworthy sculptures, Baker Beach, the Walt Disney Family Museum and a life-size Yoda statue.

Entering the Marina District, attend a performance at the Palace of Fine Arts Theatre. Travel east to the Fisherman’s Wharf neighbourhood for shopping and dining. Enjoy a chocolate sundae at Ghirardelli, a local favourite for over 150 years. Visit the San Francisco Maritime National Historic Park to see ships that sailed more than a century ago. Watch sea lions lounging on rafts near Pier 39. Continue on to the Embarcadero District. The Exploratorium at Pier 15 features interactive exhibits intertwining science, art and human perception. See the Giants play football at AT&T Park in South Beach.

Inland, shop at Union Square, drive down the very crooked Lombard Street and photograph the Painted Ladies Victorian row houses. Stand at the Haight-Ashbury corner, in the neighbourhood where hippie counterculture developed in the 1960s.

Enter the Golden Gate Park to visit de Young Museum, filled with art, costumes and textiles. Explore botanical gardens, play golf or tennis, photograph the Japanese Tea Garden and wade in the Pacific Ocean.

Travel north to tall redwoods in Muir Woods, wineries in Napa and Sonoma and quaint shops in Sausalito. On a foggy day, stand atop Vista Point in the Golden Gate National Recreation Area at the bridge’s northern end and gaze south across the clouds to see Sutro Tower rising from Twin Peaks, with the rest of the city hidden. When the fog clears, San Francisco’s skyline is a gleaming gem at the end of the golden bridge.

Our guide on where to stay in San Francisco

Find the best San Francisco areas for the activities you enjoy most. Learn more about San Francisco
Learn more about San Francisco

Fisherman's Wharf

Travellers love Fisherman's Wharf for its popular shops, and you can see more of San Francisco by jumping on the metro at Jones St and Beach St Stop or Jefferson St & Taylor St Stop. You might spend time checking out top sights like Pier 39 and San Francisco Bay.

Nob Hill

Gourmet restaurants Chinatown and top sights from SF Masonic Auditorium to Cable Car Museum – discover Nob Hill, a destination also famous for its shopping.

Union Square

Known for its charming cafes and popular shops, there's plenty to explore in Union Square. Check out top attractions like Westin St Francis Hotel Glass Elevators and Union Square, and jump on the metro at Powell St & Geary Blvd Stop or Powell St & Post St Stop to see more of the city.

Mission District

You might enjoy the bars while in Mission District. Southern Exposure is a notable sight, and you can get around town at 16th Street Mission Station or 24th Street Mission Station to see more of the city.

South of Market

Gourmet restaurants great entertainment and top sights from Oracle Park to Chase Center – discover South of Market, a destination also famous for its shopping.

Hotel Riu Plaza Fisherman's Wharf

Hotel Riu Plaza Fisherman's Wharf

4 out of 5
2500 Mason St San Francisco CA
The price is NZ$353 per night from 5 July to 6 July
NZ$353
5 July - 6 July
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free breakfast, free Wi-Fi and a 24-hour fitness centre. Our guests praise the breakfast and the ...
9/10 Wonderful! (7,487 reviews)
"Everything was very clean and the staff was very nice. Breakfast was top notch!"

Reviewed on 30 June 2026

Hotel Riu Plaza Fisherman's Wharf
Handlery Union Square Hotel

Handlery Union Square Hotel

3.5 out of 5
351 Geary St San Francisco CA
Fully refundableReserve now, pay when you stay
The price is NZ$356 per night from 15 July to 16 July
NZ$356
15 July - 16 July
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, a fitness centre and valet parking (surcharge). Our guests praise the pool and the helpful ...
8.8/10 Excellent! (3,271 reviews)
"Great location. Staff is super helpful. Hotel is beautiful and our room was big!"

Reviewed on 1 July 2026

Handlery Union Square Hotel
Hyatt Regency San Francisco

Hyatt Regency San Francisco

4 out of 5
5 Embarcadero Center San Francisco CA
The price is NZ$494 per night from 12 July to 13 July
NZ$494
12 July - 13 July
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and room service. Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (2,315 reviews)
"Excellent stay!"

Reviewed on 1 July 2026

Hyatt Regency San Francisco
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Marriott Vacation Club®, San Francisco

Marriott Vacation Club®, San Francisco

3 out of 5
2620 Jones St San Francisco CA
Stay at this aparthotel in San Francisco. Enjoy free Wi-Fi, a 24-hour fitness centre and valet parking (surcharge). Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (1,301 reviews)
"Sensitive and caring staff. Great customer service. Parking can be a hassle.. advise guests on options. Valet can have longer wait times"

Reviewed on 30 June 2026

Marriott Vacation Club®, San Francisco
BRAND NEW - ENTIRE FLOOR w/ OCEAN Beach View and PARKING!

BRAND NEW - ENTIRE FLOOR w/ OCEAN Beach View and PARKING!

San Francisco CA
Stay at this apartment in San Francisco. Enjoy free Wi-Fi and an in-room coffee maker. Popular attractions Golden Gate Park and Lombard Street are located ...
9.8/10 Exceptional! (102 reviews)
"Easy check in, clean space, had everything we needed, fantastic view and a unique perspective of the city! Would recommend to anyone visiting for quick stint or lengthy stay. Amazing host and accommodation!"

Reviewed on 26 June 2026

BRAND NEW - ENTIRE FLOOR w/ OCEAN Beach View and PARKING!
Wing of San Francisco(旧金山之翼)2 BRooms for 1–4 people

Wing of San Francisco(旧金山之翼)2 BRooms for 1–4 people

San Francisco CA
Stay at this family-friendly holiday home in San Francisco. Enjoy free Wi-Fi, laundry facilities and patios. Popular attractions Chase Center and Oracle Park ...
9.8/10 Exceptional! (38 reviews)
"Great spot thanks"

Reviewed on 26 June 2026

Wing of San Francisco(旧金山之翼)2 BRooms for 1–4 people
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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