What to do in Seoul

Activities, attractions and tours

Visit Seoul

Seoul showing modern architecture and a city as well as a small group of people

Places to Visit in Seoul

Ready for the adventure of a lifetime? Let Expedia.co.nz help you find the most exciting and fun things to do in Seoul, South Korea while also allowing you to save a ton on travel arrangements. Regardless of whether you’re an urban explorer or an intrepid outdoor enthusiast, we can help you decide exactly what to do and see during your time in town.

Our thorough travel guides offer you an insider’s perspective on all of the best Seoul attractions from NZ$5, making it easy for you to decide which places to visit and when. And by using Expedia.co.nz to set your sightseeing schedule, you can take in more of the enchanting attractions this area is famous for.

From group Seoul tours and must-see landmarks to personal guides who take you off-the-beaten track, Expedia.co.nz offers you over 530 of the most popular events, activities, and attractions in this corner of the world. So whether you’re travelling alone, alongside a loved one, or with the whole family in tow, be sure to browse through our extensive travel guides prior to your plane touching down in this spectacular Seoul. We even have a massive selection of flights, car hires, and accommodation for you to choose from. So what are you waiting for? Start your search today, and you’ll be having the time of your life before you know it.

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Top places to visit

1. Lotte World Tower

Lotte World Tower is a contemporary entertainment, retail and residential skyscraper. Discover floor upon floor of brand-name and luxury fashion outlets. Get close to exotic marine life, browse displays of artwork and attend classical music concerts. Lotte World Tower also offers some of the best views of Seoul from its observation deck.

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Lotte World Tower which includes a high-rise building

2. Namdaemun Market

The enormous Namdaemun Market is the place to go for everything from clothes, stationery and toys to delicious Korean street food. As the city’s oldest market, it’s worth paying a visit to Namdaemun even if you’re not interested in shopping – the vibrant atmosphere and authentic local flavour make a great day out and offer some fantastic photo opportunities.

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Namdaemun Market featuring a city, street scenes and markets

3. Gyeongbokgung Palace

Dating back to 1395, Gyeongbok Palace is one of Seoul’s oldest and most important buildings. As the home of the Joseon Dynasty, it was considered to be one of the finest examples of Korean architecture and culture. Damaged considerably over the centuries, today nearly half of the palace complex has been painstakingly restored.

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Gyeongbok Palace which includes a square or plaza and heritage architecture as well as a small group of people

4. Gwanghwamun

Gwanghwamun Square with its iconic gate provides instant immersion in the history and culture of the Korean peninsula. The area has much to offer for people of all ages. Even if the weather is not perfect, the place always presents a fascinating appearance. Statues, a palace, modern architecture and a distant mountain come together to provide a pleasant synergy.

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Sense the magnetism of this place with its dynamic feeling of being at the heart of the country. This important area is historic as well as contemporary.

5. N Seoul Tower

Standing an impressive 237 metres tall, the iconic N Seoul Tower offers panoramic views of the city and beyond from its popular observation deck. Situated at the top of Namsan Mountain and first used as a broadcast tower, the tower is home to cinemas, restaurants and performance spaces. The Seoul Tower has been operating as a tourist attraction since 1980, and in 2005, it added its now famous light displays and the “N” to its name.

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N Seoul Tower featuring skyline, night scenes and a city

Recommended things to do in Seoul

Number of things to do	530
Things to do from	NZ$5
Cheapest thing to do	South Korea Data eSIM : 0.5GB per Day to 30GB up to 30Days
Top 5 things to do	Best DMZ Tour Korea from Seoul (Red Suspension Bridge Optional) Small-Group Royal Palace and Seoul City Tour w/ Lunch Seoul: Nami Island and Garden of Morning Calm Day Trip Korean DMZ Tour with Expert Tour Guide from Seoul - No shopping Mt. Seorak+Nami Island+Garden of Morning Calm Day Trip from Seoul
Half-day tours	Evening Ghost Walking Tour in Seoul Gyeongbokgung Palace and Seoul highlights (Small group) Best Walking Tour to Gyeongbok Palace n Bukchon with Expert Colour Pool Museum Small-Group Seoul Morning Royal Palaces Tour
With kids	Best DMZ Tour Korea from Seoul (Red Suspension Bridge Optional) Small-Group Royal Palace and Seoul City Tour w/ Lunch Seoul: Nami Island and Garden of Morning Calm Day Trip Korean DMZ Tour with Expert Tour Guide from Seoul - No shopping DMZ Tour including Hotel Pick up

Discover the most popular places to visit in Seoul

Lotte World

4/5(31 reviews)

Have a fun-filled day at Lotte World and see why people love this theme park in Seoul. Visit the shops and top-notch restaurants in this vibrant area.

Myeongdong Street

4.5/5(22 reviews)

When you visit Myeongdong Street, a popular shopping spot in Seoul, you can search for that perfect souvenir. Visit the shops and top-notch restaurants in this culturally rich area.

Namdaemun Market

4.5/5(59 reviews)

For all kinds of clothing and food at bargain prices, a trip to Seoul's oldest and largest traditional market is a must-visit.

Gyeongbokgung Palace

4.5/5(75 reviews)

This royal palace has risen up from the ashes more than once and today, it's one of Seoul's finest examples of traditional Korean architecture.

Lotte World Tower

4.5/5(21 reviews)

Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.

Starfield COEX Mall

4.5/5(21 reviews)

You can enjoy some retail therapy when you visit Starfield COEX Mall, a favourite shopping spot in Seoul. Amble around this vibrant area's riverfront and enjoy its top-notch restaurants.

Bukchon Hanok Village

4.5/5(12 reviews)

You can find out about the history of Seoul with a visit to Bukchon Hanok Village. Visit the shops and top-notch restaurants in this family-friendly area.

N Seoul Tower

4.5/5(54 reviews)

Wherever you are in Seoul, you'll usually be able to spot this landmark that offers superb views over the city.

Gwanghwamun

4/5(4 reviews)

Sense the magnetism of this place with its dynamic feeling of being at the heart of the country. This important area is historic as well as contemporary.

Explore areas of Seoul

Myeong-dong

Enjoy the popular shops in Myeong-dong. Myeongdong Street is a worthwhile stop, and you can jump on the metro at Myeong-dong Station or Euljiro 1-ga Station to see more of Seoul.

Gangnam-gu

4.5/5(53 area reviews)

Gangnam-gu is highly notable for its popular shops, and you might want to visit top sights like Starfield COEX Mall and Bongeunsa Temple. See more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station.

Hongdae

You might take some time to check out the abundant dining options in Hongdae. Spend some time visiting top spots like Trickeye Museum, and catch the metro at Hongik University Station or Mangwon Station to see more of the area.

Dongdaemun-gu

4/5(3 area reviews)

You might enjoy the shopping while in Dongdaemun-gu. Gyeongdong Market is a notable sight, and you can get around town at Yongdu Station or Jegi-dong Station to see more of the city.

Dongdaemun Design Plaza which includes modern architecture as well as a couple

Jung-gu

4.5/5(171 area reviews)

Myeongdong Street and Namdaemun Market are top sights in Jung-gu, and you should be sure to explore the popular shops. Hop aboard the metro at Euljiro 4-ga Station or Chungmuro Station to see more sights in the area.

Gwangjang Traditional Market which includes signage

Jongno-gu

4.5/5(45 area reviews)

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Gwanghwamun and Gyeongbokgung Palace. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.