What to do in Seoul

Activities, attractions and tours

Seoul showing modern architecture and a city as well as a small group of people
Myeongdong featuring shopping as well as a small group of people
Seocho-gu which includes a river or creek, a city and night scenes
Lotte World Tower showing a bay or harbour, a high-rise building and a city
Myeongdong showing a city and central business district as well as a small group of people

Places to Visit in Seoul

Ready for the adventure of a lifetime? Let Expedia.co.nz help you find the most exciting and fun things to do in Seoul, South Korea while also allowing you to save a ton on travel arrangements. Regardless of whether you’re an urban explorer or an intrepid outdoor enthusiast, we can help you decide exactly what to do and see during your time in town.

Our thorough travel guides offer you an insider’s perspective on all of the best Seoul attractions from NZ$2, making it easy for you to decide which places to visit and when. And by using Expedia.co.nz to set your sightseeing schedule, you can take in more of the enchanting attractions this area is famous for.

From group Seoul tours and must-see landmarks to personal guides who take you off-the-beaten track, Expedia.co.nz offers you over 538 of the most popular events, activities, and attractions in this corner of the world. So whether you’re travelling alone, alongside a loved one, or with the whole family in tow, be sure to browse through our extensive travel guides prior to your plane touching down in this spectacular Seoul. We even have a massive selection of flights, car hires, and accommodation for you to choose from. So what are you waiting for? Start your search today, and you’ll be having the time of your life before you know it.


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Top places to visit

1. Namdaemun Market

The enormous Namdaemun Market is the place to go for everything from clothes, stationery and toys to delicious Korean street food. As the city’s oldest market, it’s worth paying a visit to Namdaemun even if you’re not interested in shopping – the vibrant atmosphere and authentic local flavour make a great day out and offer some fantastic photo opportunities.
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Namdaemun Market featuring a city, street scenes and markets

2. Lotte World Tower

Lotte World Tower is a contemporary entertainment, retail and residential skyscraper. Discover floor upon floor of brand-name and luxury fashion outlets. Get close to exotic marine life, browse displays of artwork and attend classical music concerts. Lotte World Tower also offers some of the best views of Seoul from its observation deck.
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Lotte World Tower which includes a high-rise building

3. Gyeongbokgung Palace

Dating back to 1395, Gyeongbok Palace is one of Seoul’s oldest and most important buildings. As the home of the Joseon Dynasty, it was considered to be one of the finest examples of Korean architecture and culture. Damaged considerably over the centuries, today nearly half of the palace complex has been painstakingly restored.
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Gyeongbok Palace which includes a square or plaza and heritage architecture as well as a small group of people

4. N Seoul Tower

Standing an impressive 237 metres tall, the iconic N Seoul Tower offers panoramic views of the city and beyond from its popular observation deck. Situated at the top of Namsan Mountain and first used as a broadcast tower, the tower is home to cinemas, restaurants and performance spaces. The Seoul Tower has been operating as a tourist attraction since 1980, and in 2005, it added its now famous light displays and the “N” to its name.
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N Seoul Tower featuring skyline, night scenes and a city

5. COEX Convention and Exhibition Center

On any given day, the COEX Convention and Exhibition Center on the World Trade Center Site Seoul may be hosting a conference about new technologies, a trade fair, an exhibition, a political summit, a theater show, or a lavish wedding or cultural festival. This events space also excels in business tourism and hosts a range of attractions and easy links to public transportation.
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You don’t have to be in Seoul for a conference or fair to appreciate the facilities of COEX, South Korea’s outstanding events center and mall in Gangnam.

6. Gwanghwamun

Gwanghwamun Square with its iconic gate provides instant immersion in the history and culture of the Korean peninsula. The area has much to offer for people of all ages. Even if the weather is not perfect, the place always presents a fascinating appearance. Statues, a palace, modern architecture and a distant mountain come together to provide a pleasant synergy.
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Sense the magnetism of this place with its dynamic feeling of being at the heart of the country. This important area is historic as well as contemporary.

What to do in Seoul


Discover the most popular places to visit in Seoul

Explore areas of Seoul

Myeongdong featuring shopping, night scenes and street scenes

Myeong-dong

This luxury shopping district at the heart of central Seoul is the place to come for quality brand products and simply great food.

Myeong-dong
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Gangnam-gu

4.5/5(53 area reviews)

Made world-famous by a catchy 2012 K-pop song with quirky dance moves, this is still Seoul’s most talked about neighborhood today.

Gangnam-gu
Hongdae featuring street scenes, a city and signage

Hongdae

Seoul's lively and youthful heart and soul. Hang out for a while in the many cafés, bars and clubs and cinemas.

Hongdae
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Dongdaemun-gu

4/5(3 area reviews)

You might enjoy the shopping while in Dongdaemun-gu. Cheonggyecheon is a notable sight, and you can get around town at Yongdu Station or Jegi-dong Station to see more of the city.

Dongdaemun-gu
Gwangjang Traditional Market which includes signage

Jongno-gu

4.5/5(45 area reviews)

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Sejong Cultural Center and National Museum of Korean Contemporary History. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.

Jongno-gu
Dongdaemun Design Plaza which includes modern architecture as well as a couple

Jung-gu

4.5/5(171 area reviews)

Historic meets modern in this central district of Seoul, where good food, unique architecture and mountainous green spaces come together.

Jung-gu

 

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Day trip destinations from Seoul