Seoul Travel Guide

Tourist Guide

Seoul showing modern architecture and a city as well as a small group of people
Myeongdong featuring shopping as well as a small group of people
Seocho-gu which includes a river or creek, a city and night scenes
Lotte World Tower showing a bay or harbour, a high-rise building and a city
Myeongdong showing a city and central business district as well as a small group of people

Seoul Travel Guide Video

This South Korean metropolitan capital city is a mix of busy markets and thumping nightlife, sitting happily alongside palaces and peaceful teahouses.

An intoxicating blend of the past and the present, vibrant Seoul has plenty to see and do. Independent fashion boutiques, contemporary art galleries and modern restaurants rub shoulders with historic palaces, impressive gardens and traditional teahouses.

The people of Seoul are warm, friendly and welcoming to visitors. Many of the older population don’t speak English, but the younger Seoulites will be more than happy to help you out and practice their language skills at the same time!

Korea has had its fair share of hardships, and physical evidence of its turbulent history can be seen throughout the capital. Nowhere more so than in the Five Grand Palaces, all of which have been destroyed or damaged through the centuries. The Grand Palaces have now all been restored, and are home to many of the country’s most treasured artefacts.

Seoul has a fun and eclectic nightlife, with a varied selection of good bars, music venues and clubs dotted throughout the city. Start your evening at Hongdae Young Street and see where the night takes you! Seoul is a shopaholic’s dream, with traditional craft shops at Insadong, designer shopping at Myeongdong and the enormous Dongdaemun Market, ideal for bargain hunters.

If history and culture is more your thing, then head to Chongdong Theatre, which hosts traditional music, dance and performance. Dive into Seoul’s excellent food scene by starting with the cheap road-side stalls and eateries that serve up everything from pork donkas to kalguksu noodles and the Korean national dish kimchi. Kimchi is a spiced fermented vegetable (usually cabbage), and even has an entire museum dedicated to it in the form of the Pulmuone Kimchi Museum! After you’ve had your fill, head to a classic teahouse to relax.

But Seoul is not all bright lights and inner-city madness. The serene Cheonggyecheon Stream is a winning combination of a natural park, local art exhibition and wildlife display, situated in the very heart of the city.

The best times to visit are between March and May or from September to November, when the climate is at its mildest. The summers can be incredibly hot and the winters very cold. The city has a fast and efficient subway system, which is considered to be one of the best in the world.

Where to stay in Seoul

Myeongdong featuring shopping, night scenes and street scenes

Myeong-dong

Enjoy the popular shops in Myeong-dong. Myeongdong Street is a worthwhile stop, and you can jump on the metro at Myeong-dong Station or Euljiro 1-ga Station to see more of Seoul.

Myeong-dong
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Gangnam-gu

4.5/5(53 area reviews)

Gangnam-gu is highly notable for its popular shops, and you might want to visit top sights like Starfield COEX Mall and Bongeunsa Temple. See more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station.

Gangnam-gu
Hongdae featuring street scenes, a city and signage

Hongdae

You might take some time to check out the abundant dining options in Hongdae. Spend some time visiting top spots like Hongdae Street, and catch the metro at Hongik University Station or Mangwon Station to see more of the area.

Hongdae
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Dongdaemun-gu

4/5(3 area reviews)

You might enjoy the shopping while in Dongdaemun-gu. Gyeongdong Market is a notable sight, and you can get around town at Yongdu Station or Jegi-dong Station to see more of the city.

Dongdaemun-gu
Gwangjang Traditional Market which includes signage

Jongno-gu

4.5/5(45 area reviews)

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Sejong Cultural Center and National Museum of Korean Contemporary History. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.

Jongno-gu
Dongdaemun Design Plaza which includes modern architecture as well as a couple

Jung-gu

4.5/5(171 area reviews)

Myeongdong Street and Namdaemun Market are top sights in Jung-gu, and you should be sure to explore the popular shops. Hop aboard the metro at Euljiro 4-ga Station or Chungmuro Station to see more sights in the area.

Jung-gu
LOTTE City Hotel Myeongdong

LOTTE City Hotel Myeongdong

4 out of 5
362, Samil-daero, Jung-gu, Seoul
The price is NZ$236 per night from 17 Aug to 18 Aug
NZ$236
17 Aug - 18 Aug
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a health club. Our guests praise the breakfast and the helpful ...
8.8/10 Excellent! (2,618 reviews)
"Location, staff, cleanliness"

Reviewed on 13 Aug. 2025

LOTTE City Hotel Myeongdong
ENA Suite Hotel Namdaemun

ENA Suite Hotel Namdaemun

4 out of 5
36, Sejong-daero 11-gil, Jung-gu, Seoul, Seoul
The price is NZ$310 per night from 17 Aug to 18 Aug
NZ$310
17 Aug - 18 Aug
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a fitness center. Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (2,842 reviews)
"Loved our stay here. Very helpful staff, the pool was nice though the hot-tub was tepid at best. Gym was nice to have, laundry was great, room was huge and super clean, all the staff was super helpful."

Reviewed on 11 Aug. 2025

ENA Suite Hotel Namdaemun
Fairfield by Marriott Seoul

Fairfield by Marriott Seoul

4 out of 5
870, GYEONGIN-RO YEONGDEUNGPO-GU, Seoul
The price is NZ$136 per night from 17 Aug to 18 Aug
NZ$136
17 Aug - 18 Aug
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, 2 restaurants, and breakfast (surcharge). Our guests praise the helpful staff and the ...
8/10 Very Good! (1,001 reviews)
"Easy accces to/from Seoul train station. Clean rooms and comfy bed. Only slight issue was noise of trains (being close to the station)"

Reviewed on 10 Aug. 2025

Fairfield by Marriott Seoul
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Le Collective Gangnam SAC ROIUM

Le Collective Gangnam SAC ROIUM

3 out of 5
30 Banpo-daero 16-gil, Seoul, Seoul
Stay at this 3-star residence in Seoul. Enjoy free WiFi, breakfast (surcharge), and parking (surcharge). Popular attractions Starfield COEX Mall and Lotte World ...
8.6/10 Excellent! (131 reviews)
Stayed a week did not mind it.
"Check in assistance was confusing relying international travellers to have a Korean phone number. Breakfast was lame, very slim and very cold. Bed was nice Room was sufficent Hallways and lobby were hot and sticky No clear signage and help present at the property"

Reviewed on 28 Jul. 2025

Le Collective Gangnam SAC ROIUM
Orakai Insadong Suites

Orakai Insadong Suites

4 out of 5
18 Insadong 4-Gil Jongno-Gu, Seoul, Seoul
Stay at this 4-star aparthotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Our guests praise the helpful staff in our reviews. Popular ...
9/10 Wonderful! (1,396 reviews)
"Loved the condo concept.. very spacious and clean, 5 min walk from subway station. Clean. Staff are helpful Nice pool and gym"

Reviewed on 2 Aug. 2025

Orakai Insadong Suites
Oakwood Premier Coex Center

Oakwood Premier Coex Center

5 out of 5
46, Teheran-ro 87-gil, Gangnam-gu, Seoul, Seoul
Stay at this 5-star luxury aparthotel in Seoul. Enjoy free WiFi, free parking, and a casino. Our guests praise the helpful staff in our reviews. Popular attractions ...
9.2/10 Wonderful! (1,412 reviews)
"Extremely good summer retreat in Seoul"

Reviewed on 7 Aug. 2025

Oakwood Premier Coex Center
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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Cities near Seoul