Seoul Travel Guide

Tourist Guide

Seoul showing modern architecture and a city as well as a small group of people
Seoul showing modern architecture and a city as well as a small group of people
Myeongdong featuring shopping as well as a small group of people
Seocho-gu which includes a river or creek, a city and night scenes
Lotte World Tower showing a bay or harbour, a high-rise building and a city

Seoul Travel Guide Video

This South Korean metropolitan capital city is a mix of busy markets and thumping nightlife, sitting happily alongside palaces and peaceful teahouses.

An intoxicating blend of the past and the present, vibrant Seoul has plenty to see and do. Independent fashion boutiques, contemporary art galleries and modern restaurants rub shoulders with historic palaces, impressive gardens and traditional teahouses.

The people of Seoul are warm, friendly and welcoming to visitors. Many of the older population don’t speak English, but the younger Seoulites will be more than happy to help you out and practice their language skills at the same time!

Korea has had its fair share of hardships, and physical evidence of its turbulent history can be seen throughout the capital. Nowhere more so than in the Five Grand Palaces, all of which have been destroyed or damaged through the centuries. The Grand Palaces have now all been restored, and are home to many of the country’s most treasured artefacts.

Seoul has a fun and eclectic nightlife, with a varied selection of good bars, music venues and clubs dotted throughout the city. Start your evening at Hongdae Young Street and see where the night takes you! Seoul is a shopaholic’s dream, with traditional craft shops at Insadong, designer shopping at Myeongdong and the enormous Dongdaemun Market, ideal for bargain hunters.

If history and culture is more your thing, then head to Chongdong Theatre, which hosts traditional music, dance and performance. Dive into Seoul’s excellent food scene by starting with the cheap road-side stalls and eateries that serve up everything from pork donkas to kalguksu noodles and the Korean national dish kimchi. Kimchi is a spiced fermented vegetable (usually cabbage), and even has an entire museum dedicated to it in the form of the Pulmuone Kimchi Museum! After you’ve had your fill, head to a classic teahouse to relax.

But Seoul is not all bright lights and inner-city madness. The serene Cheonggyecheon Stream is a winning combination of a natural park, local art exhibition and wildlife display, situated in the very heart of the city.

The best times to visit are between March and May or from September to November, when the climate is at its mildest. The summers can be incredibly hot and the winters very cold. The city has a fast and efficient subway system, which is considered to be one of the best in the world.

Where to stay in Seoul

Myeongdong featuring shopping, night scenes and street scenes

Myeong-dong

Enjoy the popular shops in Myeong-dong. Myeongdong Street is a worthwhile stop, and you can jump on the metro at Myeong-dong Station or Euljiro 1-ga Station to see more of Seoul.

Myeong-dong
Gangnam featuring outdoor art

Gangnam-gu

4.5/5(53 area reviews)

Gangnam-gu is highly notable for its popular shops, and you might want to visit top sights like Seven Luck Casino Seoul Gangnam Branch and Seonjeongneung Royal Tombs. See more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station.

Gangnam-gu
Hongdae featuring street scenes, a city and signage

Hongdae

You might take some time to check out the abundant dining options in Hongdae. Spend some time visiting top spots like Hongdae Street, and catch the metro at Hongik University Station or Mangwon Station to see more of the area.

Hongdae
F1HJ6B The Dongdaemun history and culture park in the east part of Seoul, South Korea

Dongdaemun-gu

4/5(3 area reviews)

You might enjoy the shopping while in Dongdaemun-gu. Gyeongdong Market is a notable sight, and you can get around town at Yongdu Station or Jegi-dong Station to see more of the city.

Dongdaemun-gu
Gwangjang Traditional Market which includes signage

Jongno-gu

4.5/5(45 area reviews)

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Sejong Cultural Center and National Museum of Korean Contemporary History. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.

Jongno-gu
Insadong which includes shopping as well as a small group of people

Insa-dong

Insa-dong is known for its ample dining options, and you can make a stop by Insa-dong and Cheonggyecheon while in the area.

Insa-dong
Grand Hyatt Seoul

Grand Hyatt Seoul

5 out of 5
322, Sowol-ro, Yongsan-gu Seoul Seoul
The price is NZ$313 per night from 9 Feb to 10 Feb
NZ$313
9 Feb - 10 Feb
includes taxes & fees
Stay at this luxury hotel in Seoul. Enjoy free Wi-Fi, an outdoor pool and a full-service spa. Our guests praise the helpful staff in their reviews. Popular attractions ...
8.8/10 Excellent! (1,006 reviews)
Clean, filtered water and coffee maker available in room which is convenient for longer stays.

Reviewed on 14 Nov 2025

Grand Hyatt Seoul
ENA Suite Hotel Namdaemun

ENA Suite Hotel Namdaemun

4 out of 5
36, Sejong-daero 11-gil, Jung-gu Seoul Seoul
The price is NZ$176 per night from 22 Jan to 23 Jan
NZ$176
22 Jan - 23 Jan
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a fitness centre. Our guests praise the helpful staff and the clean ...
9.2/10 Wonderful! (3,255 reviews)
Clean room

Reviewed on 19 Jan 2026

ENA Suite Hotel Namdaemun
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu Seoul
The price is NZ$145 per night from 27 Jan to 28 Jan
NZ$145
27 Jan - 28 Jan
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Popular attractions Myeongdong Street and Dongdaemun ...
9.2/10 Wonderful! (1,048 reviews)
Breakfast was good. Friendly and helpful hotel staff.

Reviewed on 12 Jan 2026

HOTEL THE BOTANIK SEWOON MYEONGDONG
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Oakwood Premier Coex Center

Oakwood Premier Coex Center

5 out of 5
46, Teheran-ro 87-gil, Gangnam-gu Seoul Seoul
Stay at this luxury aparthotel in Seoul. Enjoy free Wi-Fi, free parking and a casino. Our guests praise the helpful staff in their reviews. Popular attractions ...
9.2/10 Wonderful! (1,507 reviews)
Staffs were really nice.

Reviewed on 9 Jan 2026

Oakwood Premier Coex Center
Orakai Insadong Suites

Orakai Insadong Suites

4 out of 5
18 Insadong 4-Gil Jongno-Gu Seoul Seoul
Stay at this aparthotel in Seoul. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Our guests praise the helpful staff in their reviews. Popular attractions ...
9/10 Wonderful! (1,512 reviews)
Loved that it was an apartment that allowed my family to be in one space. It was clean and staff was very helpful. We also loved the washer/dryer. However, it was minimally stocked with only one pot and pan. There was no cutting board and the knives were not that sharp. If you’re eating out mostly, ...

Reviewed on 14 Jan 2026

Orakai Insadong Suites
Shinchon Ever8 Serviced Residence

Shinchon Ever8 Serviced Residence

3.5 out of 5
7, Sinchonnyeok-ro, Seodaemun-gu Seoul Seoul
Stay at this aparthotel in Seoul. Enjoy free Wi-Fi, a gift shop and pillowtop beds. Popular attractions Myeongdong Street and Dongdaemun History and Culture ...
8.4/10 Very Good! (1,874 reviews)
the unit is clean. The area is quiet and convenient to subway or shopping. I would stay here again if I ever visit Korea in the future. The washer/dryer and mini kitchen is great.

Reviewed on 22 Nov 2025

Shinchon Ever8 Serviced Residence
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Popular places to visit

Activities

Reviews of Seoul

4.5
Top destination
5 - Excellent
148
5 - Excellent 62%
4 - Good
75
4 - Good 31%
3 - Okay
13
3 - Okay 5%
2 - Disappointing
3
2 - Disappointing 1%
1 - Terrible
0
1 - Terrible 0%

3/5 - Okay

PQ

High expectation usually leads to disappointment. Not everyone, but most of the people wasn’t friendly at all. Does not make you feel welcome at all.

5/5 - Excellent

Verified traveller

Loved Seoul. The people, food and experiences you can have.

5/5 - Excellent

David

Wide streets, friendly people, excellent subway system.

5/5 - Excellent

Lyn&Rocky

Loved the city and people. Will be back soon

5/5 - Excellent

Verified traveller

People in Korea is respectful.

5/5 - Excellent

Verified traveller

Definitely use the subway but if unsure taxis are really cheap , 5000KWN for 10 min trip.

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