Union Square Travel Guide

Tourist Guide
Union Square which includes a skyscraper and a city
Fashion puts its best foot forward in one of America’s largest shopping plazas.

Union Square, located downtown, is a shopping hub of department stores and upmarket boutiques. Designers of luxury items like Louis Vuitton, Chanel, Prada, Burberry and Hugo Boss can all be found here. But for a shopping experience unique to San Francisco, a trip to Gump's is a must. This is where the well-to-do come to ‘dress’ their homes with sumptuous, high-end décor. A few blocks away, you can find up-to-the-minute looks, hot off the catwalk, as well as classic antiques and beautiful jewellery. This is the place where shopping’s a year-round activity. Early morning is the best time to hit the shops, as it’s relatively quiet.

The name, Union Square, refers to the park that is bordered by Geary, Powell, Post and Stockton streets. It was originally designed as a green oasis of calm and a public plaza.

By the 1880s, it had become a smart residential district, but this all came to an abrupt end after the famous San Francisco fire and earthquake of 1906 ravaged homes and shops. It was completely rebuilt and became the premier shopping and dining area that is known and loved today.

Right at the centre of the plaza, you’ll find the impressive Dewey Monument, a landmark that commemorates Admiral George Dewey’s victory at the Battle of Manila Bay during the Spanish American War. There are also plenty of modern sculptures dotted around to enjoy and plenty of places to sit and feel the sun on your skin. Sit in one of the many cafés or on the stone steps for a while and enjoy a spot of people watching.

Parking is limited but the best, but rather expensive, option is the car park right underneath the square. Completed in 1934, this was the world's first underground parking structure. Alternatively, hop on one of the antique streetcars that pass by Union Square at regular intervals.


Popular places to visit

Activities


Our pick of the best Union Square Hotel Deals

Chancellor Hotel on Union Square
Chancellor Hotel on Union Square
3.5 out of 5
433 Powell St, San Francisco, CA
The price is NZ$218 per night from 22 Sep to 23 Sep
NZ$218
per night
22 Sep - 23 Sep
Stay at this hotel in San Francisco. Enjoy free WiFi, a 24-hour front desk, and daily housekeeping. Our guests praise the helpful staff and the clean rooms in ...
9.2/10 Wonderful! (2,261 reviews)
adorable place
"This is an older hotel on Powell, just up the street from Union Square. It's an ideal location for people that want to stay in the city. It's right on the cable car line. I had a room in the front so I could hear the cable car all night long until it stopped. They had a lovely reception with cookies ..."

Reviewed on 19 Sep. 2024

Chancellor Hotel on Union Square
The Westin St. Francis San Francisco on Union Square
The Westin St. Francis San Francisco on Union Square
4.5 out of 5
335 Powell Street, San Francisco, CA
The price is NZ$346 per night from 4 Oct to 5 Oct
NZ$346
per night
4 Oct - 5 Oct
Book a stay at this business-friendly hotel in San Francisco. Enjoy breakfast (surcharge), room service, and a 24-hour fitness center. Our guests praise the ...
8.8/10 Excellent! (2,831 reviews)
"…"

Reviewed on 17 Sep. 2024

The Westin St. Francis San Francisco on Union Square
Beacon Grand, A Union Square Hotel
Beacon Grand, A Union Square Hotel
4 out of 5
450 Powell Street, San Francisco, CA
The price is NZ$316 per night from 21 Sep to 22 Sep
NZ$316
per night
21 Sep - 22 Sep
Book a stay at this historic hotel in San Francisco. Enjoy free WiFi, breakfast (surcharge), and room service. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (1,008 reviews)
"historic"

Reviewed on 19 Sep. 2024

Beacon Grand, A Union Square Hotel
The Marker Union Square San Francisco
The Marker Union Square San Francisco
4 out of 5
501 Geary St, San Francisco, CA
The price is NZ$232 per night from 3 Oct to 4 Oct
NZ$232
per night
3 Oct - 4 Oct
Book a stay at this boutique hotel in San Francisco. Enjoy breakfast (surcharge), a 24-hour fitness center, and valet parking (surcharge). Our guests praise ...
8.4/10 Very Good! (1,000 reviews)
"Staff helped us a lot. Coffee and tea every morning is very convenient. Good location and excellent rooms."

Reviewed on 17 Sep. 2024

The Marker Union Square San Francisco
Handlery Union Square Hotel
Handlery Union Square Hotel
3.5 out of 5
351 Geary St, San Francisco, CA
The price is NZ$279 per night from 30 Sep to 1 Oct
NZ$279
per night
30 Sep - 1 Oct
Book a stay at this business-friendly hotel in San Francisco. Enjoy free WiFi, a fitness center, and valet parking (surcharge). Our guests praise the pool and ...
8.6/10 Excellent! (2,017 reviews)
"Very conveniently located. Easy access to all areas that a first time visitor to SF would want to visit."

Reviewed on 18 Sep. 2024

Handlery Union Square Hotel
Hotel Nikko San Francisco
Hotel Nikko San Francisco
4.5 out of 5
222 Mason St, San Francisco, CA
The price is NZ$316 per night from 21 Sep to 22 Sep
NZ$316
per night
21 Sep - 22 Sep
Stay at this 4.5-star luxury hotel in San Francisco. Enjoy free WiFi, a nightclub, and a rooftop terrace. Our guests praise the breakfast and the pool in our ...
9.2/10 Wonderful! (2,001 reviews)
"We had a great experience at Hotel Nikko last week as we celebrated our 34th anniversary. The staff was friendly and professional, our room was comfortable and well appointed and the central location made accessing points of interest easy. To top it off, the pool and health facility were exceptional. ..."

Reviewed on 17 Sep. 2024

Hotel Nikko San Francisco
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Union Square

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Downtown San Francisco

3/5(34 area reviews)

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and Chase Center are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

Downtown San Francisco
Chinatown showing street scenes

Chinatown

4/5(20 area reviews)

Enjoy the popular shops in Chinatown. Dragon's Gate is a worthwhile stop, and you can jump on the metro at Chinatown-Rose Pak Stop or Powell St & Clay St Stop to see more of San Francisco.

Chinatown
Nob Hill showing street scenes and a city

Nob Hill

4/5(59 area reviews)

Gourmet restaurants Chinatown and top sights from Grace Cathedral to SF Masonic Auditorium – discover Nob Hill, a destination also famous for its shopping.

Nob Hill
Financial District - Ferry Building

Financial District

4/5(16 area reviews)

Gourmet restaurants Chinatown and top sights from Embarcadero Center to TransAmerica Redwood Forest – discover Financial District, a destination also famous for its shopping.

Financial District
South of Market which includes skyline, a park and cbd

South of Market

3.5/5(101 area reviews)

Gourmet restaurants great entertainment and top sights from Oracle Park to Chase Center – discover South of Market, a destination also famous for its shopping.

South of Market
North Beach which includes skyline and a city

North Beach

4.5/5(124 area reviews)

Travellers love North Beach for its popular shops, and you can see more of San Francisco by jumping on the metro at Columbus Ave & Lombard St Stop or Columbus Ave & Chestnut St Stop. You might spend time checking out top sights like Pier 39 and San Francisco Bay.

North Beach

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