Union Square Travel Guide

Tourist Guide

Union Square which includes a skyscraper and a city
Union Square showing city views, signage and street scenes
Union Square showing central business district, a city and street scenes
Union Square showing street scenes and a city as well as a large group of people
Union Square featuring central business district, a city and street scenes

Fashion puts its best foot forward in one of America’s largest shopping plazas.

Union Square, located downtown, is a shopping hub of department stores and upmarket boutiques. Designers of luxury items like Louis Vuitton, Chanel, Prada, Burberry and Hugo Boss can all be found here. But for a shopping experience unique to San Francisco, a trip to Gump's is a must. This is where the well-to-do come to ‘dress’ their homes with sumptuous, high-end décor. A few blocks away, you can find up-to-the-minute looks, hot off the catwalk, as well as classic antiques and beautiful jewellery. This is the place where shopping’s a year-round activity. Early morning is the best time to hit the shops, as it’s relatively quiet.

The name, Union Square, refers to the park that is bordered by Geary, Powell, Post and Stockton streets. It was originally designed as a green oasis of calm and a public plaza.

By the 1880s, it had become a smart residential district, but this all came to an abrupt end after the famous San Francisco fire and earthquake of 1906 ravaged homes and shops. It was completely rebuilt and became the premier shopping and dining area that is known and loved today.

Right at the centre of the plaza, you’ll find the impressive Dewey Monument, a landmark that commemorates Admiral George Dewey’s victory at the Battle of Manila Bay during the Spanish American War. There are also plenty of modern sculptures dotted around to enjoy and plenty of places to sit and feel the sun on your skin. Sit in one of the many cafés or on the stone steps for a while and enjoy a spot of people watching.

Parking is limited but the best, but rather expensive, option is the car park right underneath the square. Completed in 1934, this was the world's first underground parking structure. Alternatively, hop on one of the antique streetcars that pass by Union Square at regular intervals.


Popular places to visit

Activities


Our pick of the best Union Square Hotel Deals

Handlery Union Square Hotel

Handlery Union Square Hotel

3.5 out of 5
351 Geary St, San Francisco, CA
The price is NZ$478 per night from 16 Nov to 17 Nov
NZ$478
16 Nov - 17 Nov
includes taxes & fees
Book a stay at this business-friendly hotel in San Francisco. Enjoy free WiFi, a fitness center, and valet parking (surcharge). Our guests praise the pool and ...
8.8/10 Excellent! (2,827 reviews)
Clean and spacious rooms.

Reviewed on 28 Oct 2025

Handlery Union Square Hotel
Chancellor Hotel on Union Square

Chancellor Hotel on Union Square

3.5 out of 5
433 Powell St, San Francisco, CA
The price is NZ$202 per night from 23 Nov to 24 Nov
NZ$202
23 Nov - 24 Nov
includes taxes & fees
Stay at this 3.5-star business-friendly hotel in San Francisco. Enjoy free WiFi, a 24-hour front desk, and daily housekeeping. Our guests praise the helpful ...
9.2/10 Wonderful! (2,985 reviews)
The room was clean . There was nothing to complain about.

Reviewed on 28 Oct 2025

Chancellor Hotel on Union Square
The Marker Union Square San Francisco

The Marker Union Square San Francisco

4 out of 5
501 Geary St, San Francisco, CA
The price is NZ$291 per night from 29 Nov to 30 Nov
NZ$291
29 Nov - 30 Nov
includes taxes & fees
Book a stay at this boutique hotel in San Francisco. Enjoy breakfast (surcharge), a 24-hour fitness center, and valet parking (surcharge). Our guests praise ...
8.8/10 Excellent! (1,032 reviews)
Great spot with a great location. Everyone was very friendly. I was provided dinner recommendations at check in. Room was clean and presentable. Location is walking distance to union square.

Reviewed on 26 Oct 2025

The Marker Union Square San Francisco
citizenM San Francisco Union Square

citizenM San Francisco Union Square

4 out of 5
72 Ellis Street, San Francisco, CA
The price is NZ$264 per night from 23 Nov to 24 Nov
NZ$264
23 Nov - 24 Nov
includes taxes & fees
Stay at this 4-star business-friendly hotel in San Francisco. Enjoy free WiFi, breakfast (surcharge), and a 24-hour fitness center. Our guests praise the breakfast ...
9.4/10 Exceptional! (1,403 reviews)
Great stay all the way around! Will definitely stay here again!

Reviewed on 24 Oct 2025

citizenM San Francisco Union Square
Beacon Grand, A Union Square Hotel

Beacon Grand, A Union Square Hotel

4 out of 5
450 Powell Street, San Francisco, CA
The price is NZ$400 per night from 26 Nov to 27 Nov
NZ$400
26 Nov - 27 Nov
includes taxes & fees
Stay at this 4-star historic hotel in San Francisco. Enjoy free WiFi, breakfast (surcharge), and room service. Our guests praise the helpful staff and the clean ...
9/10 Wonderful! (1,776 reviews)
Great place to stay in Union Square!

Reviewed on 24 Oct 2025

Beacon Grand, A Union Square Hotel
The Clift Royal Sonesta San Francisco

The Clift Royal Sonesta San Francisco

4 out of 5
495 Geary St, San Francisco, CA
The price is NZ$414 per night from 27 Nov to 28 Nov
NZ$414
27 Nov - 28 Nov
includes taxes & fees
Stay at this 4-star historic hotel in San Francisco. Enjoy free WiFi, breakfast (surcharge), and a 24-hour fitness center. Our guests praise the bar and the ...
9.2/10 Wonderful! (1,335 reviews)
Nice hotel very happy with the stay better price the the Westin and just as good

Reviewed on 27 Oct 2025

The Clift Royal Sonesta San Francisco
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Union Square

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Downtown San Francisco

3/5(34 area reviews)

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and Chase Center are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

Downtown San Francisco
Chinatown which includes street scenes

Chinatown

4/5(20 area reviews)

Enjoy the popular shops in Chinatown. Dragon's Gate is a worthwhile stop, and you can jump on the metro at Chinatown-Rose Pak Stop or Powell St & Clay St Stop to see more of San Francisco.

Chinatown
Nob Hill which includes a city and street scenes

Nob Hill

4/5(59 area reviews)

Gourmet restaurants Chinatown and top sights from SF Masonic Auditorium to Cable Car Museum – discover Nob Hill, a destination also famous for its shopping.

Nob Hill
Financial District - Ferry Building

Financial District

4/5(16 area reviews)

Gourmet restaurants Chinatown and top sights from Embarcadero Center to TransAmerica Pyramid – discover Financial District, a destination also famous for its shopping.

Financial District
South of Market which includes skyline, a city and a garden

South of Market

3.5/5(101 area reviews)

Gourmet restaurants great entertainment and top sights from Oracle Park to Chase Center – discover South of Market, a destination also famous for its shopping.

South of Market
North Beach showing skyline and a city

North Beach

4.5/5(124 area reviews)

Travellers love North Beach for its popular shops, and you can see more of San Francisco by jumping on the metro at Columbus Ave & Lombard St Stop or Columbus Ave & Chestnut St Stop. You might spend time checking out top sights like Pier 39 and San Francisco Bay.

North Beach


Union Square Travel Guide

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