"This is our 3rd stay at the Store in the past 7 months and won’t be our last. We love staying at this central, modern and well designed hotel. It has the right amount of luxury and the staff are wonderful, friendly and helpful. The rooms do vary but we have begun to become familiar with some of the rooms. They have a very good breakfast with some continental items but you may also order from the à la carte menu. We chose not to include breakfast this time only because we eat too much when we do! We also booked the complimentary 1 hour in the thermal suite which my husband throughly enjoys. They also have additional paid spa services you could book which I’m sure are lovely but we haven’t had an opportunity to do so yet. The hotel is centrally located right on Broad Street but the windows to the rooms are very well soundproofed so I was never bothered by any street noise but on occasion in the mid morning I would hear footsteps from the room above us (they sounded like heavy footed walkers!). Do note that you can’t drive up to the hotel doors but you can stop your car a 2 minute walk away and they will come help you with your luggage if you need it. Also note that they don’t have parking, but there is a car park a 5 minute walk away. It’s expensive (£35-40 per 24 hrs) so do factor that in when you travel to Oxford (as I believe most hotels don’t have parking). The hotel also has a lovely (small) rooftop Terrace bar which is great on nice days. You can sit outside or inside "