Union Square Travel Guide

Tourist Guide

A cityscape with tall buildings, palm trees, and red double-decker buses.
A busy urban street with pedestrians, a bus, and various storefronts including a jewelry store and a restaurant.
Union Square
A busy urban street with storefronts, including a LUSH store and an ALO store.
A busy urban street with pedestrians, cars, and various storefronts including Britex and a Peter Pan's store.

Fashion puts its best foot forward in one of America’s largest shopping plazas.

Union Square, located downtown, is a shopping hub of department stores and upmarket boutiques. Designers of luxury items like Louis Vuitton, Chanel, Prada, Burberry and Hugo Boss can all be found here. But for a shopping experience unique to San Francisco, a trip to Gump's is a must. This is where the well-to-do come to ‘dress’ their homes with sumptuous, high-end décor. A few blocks away, you can find up-to-the-minute looks, hot off the catwalk, as well as classic antiques and beautiful jewellery. This is the place where shopping’s a year-round activity. Early morning is the best time to hit the shops, as it’s relatively quiet.

The name, Union Square, refers to the park that is bordered by Geary, Powell, Post and Stockton streets. It was originally designed as a green oasis of calm and a public plaza.

By the 1880s, it had become a smart residential district, but this all came to an abrupt end after the famous San Francisco fire and earthquake of 1906 ravaged homes and shops. It was completely rebuilt and became the premier shopping and dining area that is known and loved today.

Right at the centre of the plaza, you’ll find the impressive Dewey Monument, a landmark that commemorates Admiral George Dewey’s victory at the Battle of Manila Bay during the Spanish American War. There are also plenty of modern sculptures dotted around to enjoy and plenty of places to sit and feel the sun on your skin. Sit in one of the many cafés or on the stone steps for a while and enjoy a spot of people watching.

Parking is limited but the best, but rather expensive, option is the car park right underneath the square. Completed in 1934, this was the world's first underground parking structure. Alternatively, hop on one of the antique streetcars that pass by Union Square at regular intervals.


Stay near popular Union Square attractions

Activities


Our pick of the best Union Square Hotel Deals

Handlery Union Square Hotel

Handlery Union Square Hotel

3.5 out of 5
351 Geary St San Francisco CA
The price is NZ$382 per night from 26 July to 27 July
NZ$382
26 July - 27 July
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, a fitness centre and valet parking (surcharge). Our guests praise the pool and the helpful ...
8.8/10 Excellent! (3,242 reviews)
"Nice place for the price"

Reviewed on 26 June 2026

Handlery Union Square Hotel
Hilton San Francisco Union Square

Hilton San Francisco Union Square

4 out of 5
333 O'Farrell St. San Francisco CA
Fully refundable
The price is NZ$386 per night from 10 July to 11 July
NZ$386
10 July - 11 July
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy 2 bars/lounges, breakfast (surcharge) and a 24-hour health club. Our guests praise the helpful staff ...
8.6/10 Excellent! (1,370 reviews)
"Great Staff. Amazing views, especially from the bar"

Reviewed on 26 June 2026

Hilton San Francisco Union Square
Parc 55 San Francisco - A Hilton Hotel

Parc 55 San Francisco - A Hilton Hotel

4 out of 5
55 Cyril Magnin St San Francisco CA
The price is NZ$374 per night from 5 July to 6 July
NZ$374
5 July - 6 July
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy 2 restaurants, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the helpful ...
8.6/10 Excellent! (1,498 reviews)
"I would never go back. It was horrible. Disgusting everything in the room was disgusting and dirty. That whole hotel needs to be sanitize. Smells like piss everywhere. It’s horrible horrible horrible experience. It was my first time in San Francisco. Specially at the Hilton in San Francisco and it’s ..."

Reviewed on 24 June 2026

Parc 55 San Francisco - A Hilton Hotel
Chancellor Hotel on Union Square

Chancellor Hotel on Union Square

3.5 out of 5
433 Powell St San Francisco CA
The price is NZ$216 per night from 28 June to 29 June
NZ$216
28 June - 29 June
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, a 24-hour front desk and daily housekeeping. Our guests praise the helpful staff and ...
9.4/10 Exceptional! (3,302 reviews)
"Everything"

Reviewed on 25 June 2026

Chancellor Hotel on Union Square
Hotel Nikko San Francisco

Hotel Nikko San Francisco

4.5 out of 5
222 Mason St San Francisco CA
The price is NZ$452 per night from 2 July to 3 July
NZ$452
2 July - 3 July
includes taxes & fees
Stay at this luxury hotel in San Francisco. Enjoy free Wi-Fi, 2 restaurants and a nightclub. Our guests praise the breakfast and the pool in their reviews. Popular ...
9.4/10 Exceptional! (2,977 reviews)
"none"

Reviewed on 26 June 2026

Hotel Nikko San Francisco
The Clift Royal Sonesta San Francisco

The Clift Royal Sonesta San Francisco

4 out of 5
495 Geary St San Francisco CA
The price is NZ$369 per night from 5 July to 6 July
NZ$369
5 July - 6 July
includes taxes & fees
Stay at this historic hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the bar and the helpful ...
9.2/10 Wonderful! (1,455 reviews)
"A beautiful hotel located in downtown San Francisco. The room was spacious and comfortable, quiet with city views. The entrance and common areas are clean and beautiful. A great hotel"

Reviewed on 21 June 2026

The Clift Royal Sonesta San Francisco
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Our guide on where to stay in Union Square

Find the best Union Square areas for the activities you enjoy most. Learn more about Union Square
Learn more about Union Square

Fisherman's Wharf

Travellers love Fisherman's Wharf for its popular shops, and you can see more of San Francisco by jumping on the metro at Jones St and Beach St Stop or Jefferson St & Taylor St Stop. You might spend time checking out top sights like Pier 39 and San Francisco Bay.

Downtown San Francisco

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and Chase Center are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

South of Market

Gourmet restaurants great entertainment and top sights from Oracle Park to Chase Center – discover South of Market, a destination also famous for its shopping.

Nob Hill

Gourmet restaurants Chinatown and top sights from SF Masonic Auditorium to Cable Car Museum – discover Nob Hill, a destination also famous for its shopping.

Marina District

The beautiful waterfront views and popular shops are just a few highlights of Marina District. Make a stop by San Francisco Bay or Chestnut Street while you're exploring the area.



Union Square Travel Guide

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