Union Square Travel Guide

Tourist Guide

Union Square
Union Square
Union Square
Union Square
Union Square

Fashion puts its best foot forward in one of America’s largest shopping plazas.

Union Square, located downtown, is a shopping hub of department stores and upmarket boutiques. Designers of luxury items like Louis Vuitton, Chanel, Prada, Burberry and Hugo Boss can all be found here. But for a shopping experience unique to San Francisco, a trip to Gump's is a must. This is where the well-to-do come to ‘dress’ their homes with sumptuous, high-end décor. A few blocks away, you can find up-to-the-minute looks, hot off the catwalk, as well as classic antiques and beautiful jewellery. This is the place where shopping’s a year-round activity. Early morning is the best time to hit the shops, as it’s relatively quiet.

The name, Union Square, refers to the park that is bordered by Geary, Powell, Post and Stockton streets. It was originally designed as a green oasis of calm and a public plaza.

By the 1880s, it had become a smart residential district, but this all came to an abrupt end after the famous San Francisco fire and earthquake of 1906 ravaged homes and shops. It was completely rebuilt and became the premier shopping and dining area that is known and loved today.

Right at the centre of the plaza, you’ll find the impressive Dewey Monument, a landmark that commemorates Admiral George Dewey’s victory at the Battle of Manila Bay during the Spanish American War. There are also plenty of modern sculptures dotted around to enjoy and plenty of places to sit and feel the sun on your skin. Sit in one of the many cafés or on the stone steps for a while and enjoy a spot of people watching.

Parking is limited but the best, but rather expensive, option is the car park right underneath the square. Completed in 1934, this was the world's first underground parking structure. Alternatively, hop on one of the antique streetcars that pass by Union Square at regular intervals.


Popular places to visit

Activities


Our pick of the best Union Square Hotel Deals

Handlery Union Square Hotel

Handlery Union Square Hotel

3.5 out of 5
351 Geary St San Francisco CA
The price is NZ$315 per night from 7 June to 8 June
NZ$315
7 June - 8 June
includes taxes & fees
Stay at this family-friendly hotel in San Francisco. Enjoy free Wi-Fi, a fitness centre and valet parking (surcharge). Our guests praise the pool and the helpful ...
8.8/10 Excellent! (3,143 reviews)
"Great location, helpful and friendly staff and the room was super comfortable and quiet! The only thing missing - update the TV experience by having an on screen programming guide. Also allow to Chromecast your your own entertainment."

Reviewed on 24 May 2026

Handlery Union Square Hotel
Parc 55 San Francisco - A Hilton Hotel

Parc 55 San Francisco - A Hilton Hotel

4 out of 5
55 Cyril Magnin St San Francisco CA
The price is NZ$324 per night from 7 June to 8 June
NZ$324
7 June - 8 June
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy 2 restaurants, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the helpful ...
8.6/10 Excellent! (1,491 reviews)
"Easy check in and out staff was helpful easy valet parking"

Reviewed on 24 May 2026

Parc 55 San Francisco - A Hilton Hotel
Hilton San Francisco Union Square

Hilton San Francisco Union Square

4 out of 5
333 O'Farrell St. San Francisco CA
The price is NZ$328 per night from 7 June to 8 June
NZ$328
7 June - 8 June
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy 2 bars/lounges, breakfast (surcharge) and a 24-hour health club. Our guests praise the helpful staff ...
8.4/10 Very Good! (1,321 reviews)
"Loved it must see the sky bar!"

Reviewed on 24 May 2026

Hilton San Francisco Union Square
Beacon Grand, A Union Square Hotel

Beacon Grand, A Union Square Hotel

4 out of 5
450 Powell Street San Francisco CA
The price is NZ$476 per night from 7 June to 8 June
NZ$476
7 June - 8 June
includes taxes & fees
Stay at this historic hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and room service. Our guests praise the helpful staff and the clean rooms ...
9.2/10 Wonderful! (2,043 reviews)
"Excellent service and staff"

Reviewed on 24 May 2026

Beacon Grand, A Union Square Hotel
The Clift Royal Sonesta San Francisco

The Clift Royal Sonesta San Francisco

4 out of 5
495 Geary St San Francisco CA
The price is NZ$447 per night from 7 June to 8 June
NZ$447
7 June - 8 June
includes taxes & fees
Stay at this historic hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the bar and the helpful ...
9.2/10 Wonderful! (1,451 reviews)
"Amazing sky view of the city from my room. The hotel was close to Union Square key for shopping, conference attendance and access to tours. Staff were exceptional and responsive to every need. I do miss the absence of a complimentary breakfast though. The gym was sufficient, small but extensive equipment. ..."

Reviewed on 22 May 2026

The Clift Royal Sonesta San Francisco
Chancellor Hotel on Union Square

Chancellor Hotel on Union Square

3.5 out of 5
433 Powell St San Francisco CA
The price is NZ$198 per night from 25 May to 26 May
NZ$198
25 May - 26 May
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, a 24-hour front desk and daily housekeeping. Our guests praise the helpful staff and ...
9.4/10 Exceptional! (3,256 reviews)
"Great, old school charm and hospitality in the heart of the city. Will visit again!"

Reviewed on 24 May 2026

Chancellor Hotel on Union Square
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Union Square

Downtown San Francisco

Downtown San Francisco

3/5(34 area reviews)

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and San Francisco Bay are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

Downtown San Francisco
Chinatown

Chinatown

4/5(20 area reviews)

Enjoy the popular shops in Chinatown. Dragon's Gate is a worthwhile stop, and you can jump on the metro at Chinatown-Rose Pak Stop or Powell St & Clay St Stop to see more of San Francisco.

Chinatown
Nob Hill

Nob Hill

4/5(61 area reviews)

Gourmet restaurants Chinatown and top sights from SF Masonic Auditorium to Cable Car Museum – discover Nob Hill, a destination also famous for its shopping.

Nob Hill
Financial District

Financial District

4/5(16 area reviews)

Gourmet restaurants Chinatown and top sights from Embarcadero Center to Market Street Railway Museum – discover Financial District, a destination also famous for its shopping.

Financial District
South of Market

South of Market

3.5/5(101 area reviews)

Gourmet restaurants great entertainment and top sights from Oracle Park to San Francisco Bay – discover South of Market, a destination also famous for its shopping.

South of Market
San Francisco skyline, Oracle Park, and a bustling marina at sunrise. Aerial view of the city's iconic landmarks. South Beach Harbor, San Francisco, California, USA

South Park

Oracle Park and Brannan Street Wharf are a few top attractions in South Park. Hop around the city on the metro at 2nd & King Station or Fourth-Brannan Station and check out the area's fascinating museums, popular shops and acclaimed art galleries.

South Park


Union Square Travel Guide

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