Union Square Travel Guide

Tourist Guide

Union Square
Union Square
Union Square
Union Square
Union Square

Fashion puts its best foot forward in one of America’s largest shopping plazas.

Union Square, located downtown, is a shopping hub of department stores and upmarket boutiques. Designers of luxury items like Louis Vuitton, Chanel, Prada, Burberry and Hugo Boss can all be found here. But for a shopping experience unique to San Francisco, a trip to Gump's is a must. This is where the well-to-do come to ‘dress’ their homes with sumptuous, high-end décor. A few blocks away, you can find up-to-the-minute looks, hot off the catwalk, as well as classic antiques and beautiful jewellery. This is the place where shopping’s a year-round activity. Early morning is the best time to hit the shops, as it’s relatively quiet.

The name, Union Square, refers to the park that is bordered by Geary, Powell, Post and Stockton streets. It was originally designed as a green oasis of calm and a public plaza.

By the 1880s, it had become a smart residential district, but this all came to an abrupt end after the famous San Francisco fire and earthquake of 1906 ravaged homes and shops. It was completely rebuilt and became the premier shopping and dining area that is known and loved today.

Right at the centre of the plaza, you’ll find the impressive Dewey Monument, a landmark that commemorates Admiral George Dewey’s victory at the Battle of Manila Bay during the Spanish American War. There are also plenty of modern sculptures dotted around to enjoy and plenty of places to sit and feel the sun on your skin. Sit in one of the many cafés or on the stone steps for a while and enjoy a spot of people watching.

Parking is limited but the best, but rather expensive, option is the car park right underneath the square. Completed in 1934, this was the world's first underground parking structure. Alternatively, hop on one of the antique streetcars that pass by Union Square at regular intervals.


Popular places to visit

Activities


Our pick of the best Union Square Hotel Deals

Handlery Union Square Hotel

Handlery Union Square Hotel

3.5 out of 5
351 Geary St San Francisco CA
The price is NZ$314 per night from 24 May to 25 May
NZ$314
24 May - 25 May
includes taxes & fees
Stay at this family-friendly hotel in San Francisco. Enjoy free Wi-Fi, a fitness centre and valet parking (surcharge). Our guests praise the pool and the helpful ...
8.8/10 Excellent! (3,110 reviews)
Good for the price

Reviewed on 9 May 2026

Handlery Union Square Hotel
Parc 55 San Francisco - A Hilton Hotel

Parc 55 San Francisco - A Hilton Hotel

4 out of 5
55 Cyril Magnin St San Francisco CA
The price is NZ$283 per night from 6 June to 7 June
NZ$283
6 June - 7 June
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy 2 restaurants, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the helpful ...
8.6/10 Excellent! (1,505 reviews)
I docked stars for cleanliness because the shower tile had a good amount of mold in between tiles which I am careful of both for cleanliness and it can trigger my asthma. The positive is it has a Michelin starred Thai restaurant on site, which was very busy and delicious tho I caution it is spicey. ...

Reviewed on 9 May 2026

Parc 55 San Francisco - A Hilton Hotel
Hilton San Francisco Union Square

Hilton San Francisco Union Square

4 out of 5
333 O'Farrell St. San Francisco CA
The price is NZ$367 per night from 26 May to 27 May
NZ$367
26 May - 27 May
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy 2 bars/lounges, breakfast (surcharge) and a 24-hour health club. Our guests praise the helpful staff ...
8.4/10 Very Good! (1,296 reviews)
The front desk staff was super friendly

Reviewed on 8 May 2026

Hilton San Francisco Union Square
The Marker Union Square San Francisco

The Marker Union Square San Francisco

4 out of 5
501 Geary St San Francisco CA
The price is NZ$334 per night from 24 May to 25 May
NZ$334
24 May - 25 May
includes taxes & fees
Stay at this boutique hotel in San Francisco. Enjoy breakfast (surcharge), room service and a 24-hour fitness centre. Our guests praise the restaurant and the ...
9.2/10 Wonderful! (1,264 reviews)
Very cool, great decor, stylish room, good toiletries, extremely helpful staff, true concierge service, good location, excellent attached restaurant, elegant and spacious lobby / common spaces.

Reviewed on 10 May 2026

The Marker Union Square San Francisco
Chancellor Hotel on Union Square

Chancellor Hotel on Union Square

3.5 out of 5
433 Powell St San Francisco CA
The price is NZ$194 per night from 11 May to 12 May
NZ$194
11 May - 12 May
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, a 24-hour front desk and daily housekeeping. Our guests praise the helpful staff and ...
9.4/10 Exceptional! (3,270 reviews)
Great stay nice

Reviewed on 9 May 2026

Chancellor Hotel on Union Square
Beacon Grand, A Union Square Hotel

Beacon Grand, A Union Square Hotel

4 out of 5
450 Powell Street San Francisco CA
The price is NZ$427 per night from 24 May to 25 May
NZ$427
24 May - 25 May
includes taxes & fees
Stay at this historic hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and room service. Our guests praise the helpful staff and the clean rooms ...
9.2/10 Wonderful! (2,020 reviews)
Stayed one night— the complimentary drinks absolutely delicious!!

Reviewed on 9 May 2026

Beacon Grand, A Union Square Hotel
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.



Union Square Travel Guide

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