Union Square Travel Guide

Tourist Guide

Union Square
Union Square
Union Square
Union Square
Union Square

Fashion puts its best foot forward in one of America’s largest shopping plazas.

Union Square, located downtown, is a shopping hub of department stores and upmarket boutiques. Designers of luxury items like Louis Vuitton, Chanel, Prada, Burberry and Hugo Boss can all be found here. But for a shopping experience unique to San Francisco, a trip to Gump's is a must. This is where the well-to-do come to ‘dress’ their homes with sumptuous, high-end décor. A few blocks away, you can find up-to-the-minute looks, hot off the catwalk, as well as classic antiques and beautiful jewellery. This is the place where shopping’s a year-round activity. Early morning is the best time to hit the shops, as it’s relatively quiet.

The name, Union Square, refers to the park that is bordered by Geary, Powell, Post and Stockton streets. It was originally designed as a green oasis of calm and a public plaza.

By the 1880s, it had become a smart residential district, but this all came to an abrupt end after the famous San Francisco fire and earthquake of 1906 ravaged homes and shops. It was completely rebuilt and became the premier shopping and dining area that is known and loved today.

Right at the centre of the plaza, you’ll find the impressive Dewey Monument, a landmark that commemorates Admiral George Dewey’s victory at the Battle of Manila Bay during the Spanish American War. There are also plenty of modern sculptures dotted around to enjoy and plenty of places to sit and feel the sun on your skin. Sit in one of the many cafés or on the stone steps for a while and enjoy a spot of people watching.

Parking is limited but the best, but rather expensive, option is the car park right underneath the square. Completed in 1934, this was the world's first underground parking structure. Alternatively, hop on one of the antique streetcars that pass by Union Square at regular intervals.


Stay near popular Union Square attractions


Our pick of the best Union Square Hotel Deals

Hilton San Francisco Union Square

Hilton San Francisco Union Square

4 out of 5
333 O'Farrell St. San Francisco CA
The price is NZ$362 per night from 3 July to 4 July
NZ$362
3 July - 4 July
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy 2 bars/lounges, breakfast (surcharge) and a 24-hour health club. Our guests praise the helpful staff ...
8.6/10 Excellent! (1,381 reviews)
"Awesome hotel. I only had an issue with the mini fridge and the ice machine on my floor that was not working, but they took care of it within a couple of hours."

Reviewed on 15 June 2026

Hilton San Francisco Union Square
Handlery Union Square Hotel

Handlery Union Square Hotel

3.5 out of 5
351 Geary St San Francisco CA
Fully refundableReserve now, pay when you stay
The price is NZ$322 per night from 2 July to 3 July
NZ$322
2 July - 3 July
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, a fitness centre and valet parking (surcharge). Our guests praise the pool and the helpful ...
8.8/10 Excellent! (3,245 reviews)
"Great location, clean and quiet property at union Square, helpful and kind staff. Parking in the property $ 78 per day. HERTZ car rental with overnight parking at $ 38 across the street. Highly recommend property."

Reviewed on 16 June 2026

Handlery Union Square Hotel
Parc 55 San Francisco - A Hilton Hotel

Parc 55 San Francisco - A Hilton Hotel

4 out of 5
55 Cyril Magnin St San Francisco CA
The price is NZ$354 per night from 17 July to 18 July
NZ$354
17 July - 18 July
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy 2 restaurants, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the helpful ...
8.8/10 Excellent! (1,479 reviews)
"Great property"

Reviewed on 16 June 2026

Parc 55 San Francisco - A Hilton Hotel
Chancellor Hotel on Union Square

Chancellor Hotel on Union Square

3.5 out of 5
433 Powell St San Francisco CA
The price is NZ$209 per night from 29 June to 30 June
NZ$209
29 June - 30 June
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, a 24-hour front desk and daily housekeeping. Our guests praise the helpful staff and ...
9.4/10 Exceptional! (3,322 reviews)
"The room was clean and the staff was friendly and helpful! The location was also good!"

Reviewed on 16 June 2026

Chancellor Hotel on Union Square
Grand Hyatt San Francisco

Grand Hyatt San Francisco

4 out of 5
345 Stockton St San Francisco CA
The price is NZ$423 per night from 3 July to 4 July
NZ$423
3 July - 4 July
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the helpful staff ...
9/10 Wonderful! (1,029 reviews)
"Great view from the bay view room."

Reviewed on 14 June 2026

Grand Hyatt San Francisco
The Marker Union Square San Francisco

The Marker Union Square San Francisco

4 out of 5
501 Geary St San Francisco CA
The price is NZ$317 per night from 16 July to 17 July
NZ$317
16 July - 17 July
includes taxes & fees
Stay at this boutique hotel in San Francisco. Enjoy breakfast (surcharge), room service and a 24-hour fitness centre. Our guests praise the restaurant and the ...
9.2/10 Wonderful! (1,351 reviews)
"The service, staff, and restaurant were fantastic! Would stay again."

Reviewed on 16 June 2026

The Marker Union Square San Francisco
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Our guide on where to stay in Union Square

Find the best Union Square areas for the activities you enjoy most. Learn more about Union Square
Learn more about Union Square

Fisherman's Wharf

Travellers love Fisherman's Wharf for its popular shops, and you can see more of San Francisco by jumping on the metro at Jones St and Beach St Stop or Jefferson St & Taylor St Stop. You might spend time checking out top sights like Pier 39 and San Francisco Bay.

Downtown San Francisco

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and San Francisco Bay are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

South of Market

Gourmet restaurants great entertainment and top sights from Oracle Park to San Francisco Bay – discover South of Market, a destination also famous for its shopping.

Nob Hill

Gourmet restaurants Chinatown and top sights from SF Masonic Auditorium to Cable Car Museum – discover Nob Hill, a destination also famous for its shopping.

Mission District

You might enjoy the bars while in Mission District. Southern Exposure is a notable sight, and you can get around town at 16th Street Mission Station or 24th Street Mission Station to see more of the city.



Union Square Travel Guide

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