Union Square Travel Guide

Tourist Guide

A cityscape with tall buildings, palm trees, and red double-decker buses.
A busy urban street with pedestrians, a bus, and various storefronts including a jewelry store and a restaurant.
A plaza with a tall monument, modern buildings, and people sitting at outdoor tables.
A busy urban street with storefronts, including a LUSH store and an ALO store.
A busy urban street with pedestrians, cars, and various storefronts including Britex and a Peter Pan's store.

Fashion puts its best foot forward in one of America’s largest shopping plazas.

Union Square, located downtown, is a shopping hub of department stores and upmarket boutiques. Designers of luxury items like Louis Vuitton, Chanel, Prada, Burberry and Hugo Boss can all be found here. But for a shopping experience unique to San Francisco, a trip to Gump's is a must. This is where the well-to-do come to ‘dress’ their homes with sumptuous, high-end décor. A few blocks away, you can find up-to-the-minute looks, hot off the catwalk, as well as classic antiques and beautiful jewellery. This is the place where shopping’s a year-round activity. Early morning is the best time to hit the shops, as it’s relatively quiet.

The name, Union Square, refers to the park that is bordered by Geary, Powell, Post and Stockton streets. It was originally designed as a green oasis of calm and a public plaza.

By the 1880s, it had become a smart residential district, but this all came to an abrupt end after the famous San Francisco fire and earthquake of 1906 ravaged homes and shops. It was completely rebuilt and became the premier shopping and dining area that is known and loved today.

Right at the centre of the plaza, you’ll find the impressive Dewey Monument, a landmark that commemorates Admiral George Dewey’s victory at the Battle of Manila Bay during the Spanish American War. There are also plenty of modern sculptures dotted around to enjoy and plenty of places to sit and feel the sun on your skin. Sit in one of the many cafés or on the stone steps for a while and enjoy a spot of people watching.

Parking is limited but the best, but rather expensive, option is the car park right underneath the square. Completed in 1934, this was the world's first underground parking structure. Alternatively, hop on one of the antique streetcars that pass by Union Square at regular intervals.


Stay near popular Union Square attractions

Activities


Our pick of the best Union Square Hotel Deals

Handlery Union Square Hotel

Handlery Union Square Hotel

3.5 out of 5
351 Geary St San Francisco CA
The price is NZ$314 per night from 30 Oct to 31 Oct
NZ$314
30 Oct - 31 Oct
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, a fitness centre and valet parking (surcharge). Our guests praise the pool and the helpful ...
8.8/10 Excellent! (3,603 reviews)
"This hotel appears much nicer in photos than reality. The rooms are dark and overdue for a refresh. The location is phenomenal and the staff was friendly. It was a fine place for 2 nights where we spent the majority of our time out exploring the city, but if you have a trip planned where you need ..."

Reviewed on 30 Sept 2026

Handlery Union Square Hotel
Chancellor Hotel on Union Square

Chancellor Hotel on Union Square

3.5 out of 5
433 Powell St San Francisco CA
The price is NZ$300 per night from 1 Nov to 2 Nov
NZ$300
1 Nov - 2 Nov
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, a 24-hour front desk and daily housekeeping. Our guests praise the helpful staff and ...
9.4/10 Exceptional! (3,484 reviews)
"I stayed for one night and the room was exceptionally clean, quiet, and cozy. This is my 3rd stay here and look forward to returning for future stays on my trips to the Bay area. The location is ideal to BART with a lot of good restaurants close by."

Reviewed on 30 Sept 2026

Chancellor Hotel on Union Square
Grand Hyatt San Francisco

Grand Hyatt San Francisco

4 out of 5
345 Stockton St San Francisco CA
The price is NZ$397 per night from 23 Oct to 24 Oct
NZ$397
23 Oct - 24 Oct
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the helpful staff ...
9/10 Wonderful! (1,024 reviews)
"Hotel is in a great location and has beautiful views, but that is where things end. The decor is very dated, and the restaurant and bar are only open very limited hours and have very limited choice and food options."

Reviewed on 1 Oct 2026

Grand Hyatt San Francisco
Hilton San Francisco Union Square

Hilton San Francisco Union Square

4 out of 5
333 O'Farrell St. San Francisco CA
The price is NZ$341 per night from 23 Oct to 24 Oct
NZ$341
23 Oct - 24 Oct
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy 2 bars/lounges, breakfast (surcharge) and a 24-hour health club. Our guests praise the helpful staff ...
8.6/10 Excellent! (1,742 reviews)
"The hotel and staff were both excellent. The Cityscape rooftop bar was beautiful and the staff here were friendly and super helpful. Will definitely be coming back"

Reviewed on 30 Sept 2026

Hilton San Francisco Union Square
Hotel Nikko San Francisco

Hotel Nikko San Francisco

4.5 out of 5
222 Mason St San Francisco CA
The price is NZ$454 per night from 30 Oct to 31 Oct
NZ$454
30 Oct - 31 Oct
includes taxes & fees
Stay at this luxury hotel in San Francisco. Enjoy free Wi-Fi, 2 restaurants and a nightclub. Our guests praise the breakfast and the pool in their reviews. Popular ...
9.4/10 Exceptional! (3,103 reviews)
"Had a wonderful stay! The amenities were great, including the pool, cold plunge, and fitness center."

Reviewed on 30 Sept 2026

Hotel Nikko San Francisco
Parc 55 San Francisco - A Hilton Hotel

Parc 55 San Francisco - A Hilton Hotel

4 out of 5
55 Cyril Magnin St San Francisco CA
The price is NZ$324 per night from 30 Oct to 31 Oct
NZ$324
30 Oct - 31 Oct
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy 2 restaurants, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the helpful ...
8.8/10 Excellent! (1,670 reviews)
"Average"

Reviewed on 30 Sept 2026

Parc 55 San Francisco - A Hilton Hotel
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Our guide on where to stay in Union Square

Find the best Union Square areas for the activities you enjoy most. Learn more about Union Square
Learn more about Union Square

Fisherman's Wharf

Travellers love Fisherman's Wharf for its popular shops, and you can see more of San Francisco by jumping on the metro at Jones St and Beach St Stop or Jefferson St & Taylor St Stop. You might spend time checking out top sights like Pier 39 and San Francisco Bay.

Downtown San Francisco

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and Chase Center are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

South of Market

Gourmet restaurants great entertainment and top sights from Oracle Park to Chase Center – discover South of Market, a destination also famous for its shopping.

Nob Hill

Gourmet restaurants Chinatown and top sights from SF Masonic Auditorium to Cable Car Museum – discover Nob Hill, a destination also famous for its shopping.

Mission District

You might enjoy the bars while in Mission District. SOMA Pilipinas is a notable sight, and you can get around town at 16th Street Mission Station or 24th Street Mission Station to see more of the city.



Union Square Travel Guide

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