Union Square Travel Guide

Tourist Guide

Union Square
Union Square
Union Square
Union Square
Union Square

Fashion puts its best foot forward in one of America’s largest shopping plazas.

Union Square, located downtown, is a shopping hub of department stores and upmarket boutiques. Designers of luxury items like Louis Vuitton, Chanel, Prada, Burberry and Hugo Boss can all be found here. But for a shopping experience unique to San Francisco, a trip to Gump's is a must. This is where the well-to-do come to ‘dress’ their homes with sumptuous, high-end décor. A few blocks away, you can find up-to-the-minute looks, hot off the catwalk, as well as classic antiques and beautiful jewellery. This is the place where shopping’s a year-round activity. Early morning is the best time to hit the shops, as it’s relatively quiet.

The name, Union Square, refers to the park that is bordered by Geary, Powell, Post and Stockton streets. It was originally designed as a green oasis of calm and a public plaza.

By the 1880s, it had become a smart residential district, but this all came to an abrupt end after the famous San Francisco fire and earthquake of 1906 ravaged homes and shops. It was completely rebuilt and became the premier shopping and dining area that is known and loved today.

Right at the centre of the plaza, you’ll find the impressive Dewey Monument, a landmark that commemorates Admiral George Dewey’s victory at the Battle of Manila Bay during the Spanish American War. There are also plenty of modern sculptures dotted around to enjoy and plenty of places to sit and feel the sun on your skin. Sit in one of the many cafés or on the stone steps for a while and enjoy a spot of people watching.

Parking is limited but the best, but rather expensive, option is the car park right underneath the square. Completed in 1934, this was the world's first underground parking structure. Alternatively, hop on one of the antique streetcars that pass by Union Square at regular intervals.


Popular places to visit

Activities


Our pick of the best Union Square Hotel Deals

Handlery Union Square Hotel

Handlery Union Square Hotel

3.5 out of 5
351 Geary St San Francisco CA
The price is NZ$294 per night from 25 May to 26 May
NZ$294
25 May - 26 May
includes taxes & fees
Stay at this family-friendly hotel in San Francisco. Enjoy free Wi-Fi, a fitness centre and valet parking (surcharge). Our guests praise the pool and the helpful ...
8.8/10 Excellent! (3,119 reviews)
It was ok, it’s older. The rooms are ere decent and it was clean. No complaints

Reviewed on 11 May 2026

Handlery Union Square Hotel
Parc 55 San Francisco - A Hilton Hotel

Parc 55 San Francisco - A Hilton Hotel

4 out of 5
55 Cyril Magnin St San Francisco CA
The price is NZ$292 per night from 6 June to 7 June
NZ$292
6 June - 7 June
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy 2 restaurants, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the helpful ...
8.6/10 Excellent! (1,508 reviews)
Great location!

Reviewed on 11 May 2026

Parc 55 San Francisco - A Hilton Hotel
Hilton San Francisco Union Square

Hilton San Francisco Union Square

4 out of 5
333 O'Farrell St. San Francisco CA
The price is NZ$367 per night from 26 May to 27 May
NZ$367
26 May - 27 May
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy 2 bars/lounges, breakfast (surcharge) and a 24-hour health club. Our guests praise the helpful staff ...
8.4/10 Very Good! (1,304 reviews)
Room was clean but WiFi and cell phone reception was terrible

Reviewed on 11 May 2026

Hilton San Francisco Union Square
Beacon Grand, A Union Square Hotel

Beacon Grand, A Union Square Hotel

4 out of 5
450 Powell Street San Francisco CA
The price is NZ$402 per night from 25 May to 26 May
NZ$402
25 May - 26 May
includes taxes & fees
Stay at this historic hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and room service. Our guests praise the helpful staff and the clean rooms ...
9.2/10 Wonderful! (2,021 reviews)
Overall it was a pleasant stay. The hotel is in a great location that made it easy to get around. Bartenders were very attentive. Valets were very helpful. The only negative was we were not aware that we were going to be charged an early check in fee or pay almost $100/day to park our larger vehicle. ...

Reviewed on 11 May 2026

Beacon Grand, A Union Square Hotel
The Marker Union Square San Francisco

The Marker Union Square San Francisco

4 out of 5
501 Geary St San Francisco CA
Fully refundableReserve now, pay when you stay
The price is NZ$334 per night from 24 May to 25 May
NZ$334
24 May - 25 May
includes taxes & fees
Stay at this boutique hotel in San Francisco. Enjoy breakfast (surcharge), room service and a 24-hour fitness centre. Our guests praise the restaurant and the ...
9.2/10 Wonderful! (1,270 reviews)
No free breakfast. Clean room, nice staff. Would stay here again.

Reviewed on 11 May 2026

The Marker Union Square San Francisco
Hotel Nikko San Francisco

Hotel Nikko San Francisco

4.5 out of 5
222 Mason St San Francisco CA
The price is NZ$458 per night from 25 May to 26 May
NZ$458
25 May - 26 May
includes taxes & fees
Stay at this luxury hotel in San Francisco. Enjoy free Wi-Fi, 2 restaurants and a nightclub. Our guests praise the breakfast and the pool in their reviews. Popular ...
9.4/10 Exceptional! (2,895 reviews)
Housekeeping was great on the subsequent days of the trip, and having bottled water with a water refilling station was very helpful.

Reviewed on 9 May 2026

Hotel Nikko San Francisco
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.



Union Square Travel Guide

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