Union Square Travel Guide

Tourist Guide

Union Square which includes a skyscraper and a city
Union Square showing city views, signage and street scenes
Union Square showing central business district, a city and street scenes
Union Square showing street scenes and a city as well as a large group of people
Union Square featuring central business district, a city and street scenes

Fashion puts its best foot forward in one of America’s largest shopping plazas.

Union Square, located downtown, is a shopping hub of department stores and upmarket boutiques. Designers of luxury items like Louis Vuitton, Chanel, Prada, Burberry and Hugo Boss can all be found here. But for a shopping experience unique to San Francisco, a trip to Gump's is a must. This is where the well-to-do come to ‘dress’ their homes with sumptuous, high-end décor. A few blocks away, you can find up-to-the-minute looks, hot off the catwalk, as well as classic antiques and beautiful jewellery. This is the place where shopping’s a year-round activity. Early morning is the best time to hit the shops, as it’s relatively quiet.

The name, Union Square, refers to the park that is bordered by Geary, Powell, Post and Stockton streets. It was originally designed as a green oasis of calm and a public plaza.

By the 1880s, it had become a smart residential district, but this all came to an abrupt end after the famous San Francisco fire and earthquake of 1906 ravaged homes and shops. It was completely rebuilt and became the premier shopping and dining area that is known and loved today.

Right at the centre of the plaza, you’ll find the impressive Dewey Monument, a landmark that commemorates Admiral George Dewey’s victory at the Battle of Manila Bay during the Spanish American War. There are also plenty of modern sculptures dotted around to enjoy and plenty of places to sit and feel the sun on your skin. Sit in one of the many cafés or on the stone steps for a while and enjoy a spot of people watching.

Parking is limited but the best, but rather expensive, option is the car park right underneath the square. Completed in 1934, this was the world's first underground parking structure. Alternatively, hop on one of the antique streetcars that pass by Union Square at regular intervals.


Popular places to visit

Activities


Our pick of the best Union Square Hotel Deals

Hilton San Francisco Union Square

Hilton San Francisco Union Square

4 out of 5
333 O'Farrell St., San Francisco, CA
The price is NZ$315 per night from 28 Aug to 29 Aug
NZ$315
28 Aug - 29 Aug
includes taxes & fees
Book a stay at this business-friendly hotel in San Francisco. Enjoy 2 bars/lounges, breakfast (surcharge), and a 24-hour health club. Our guests praise the helpful ...
8.2/10 Very Good! (1,071 reviews)
"Expedia customers were not treated as Hilton direct customers."

Reviewed on 14 Aug. 2025

Hilton San Francisco Union Square
Handlery Union Square Hotel

Handlery Union Square Hotel

3.5 out of 5
351 Geary St, San Francisco, CA
The price is NZ$320 per night from 29 Aug to 30 Aug
NZ$320
29 Aug - 30 Aug
includes taxes & fees
Book a stay at this business-friendly hotel in San Francisco. Enjoy free WiFi, a fitness center, and valet parking (surcharge). Our guests praise the pool and ...
8.8/10 Excellent! (2,617 reviews)
Overall satisfied
"The staff was friendly, and the room was clean and comfortable. However, the refrigerator was not very cold, and the shower water pressure was low. Overall, I was very satisfied with my stay."

Reviewed on 14 Aug. 2025

Handlery Union Square Hotel
Parc 55 San Francisco - A Hilton Hotel

Parc 55 San Francisco - A Hilton Hotel

4 out of 5
55 Cyril Magnin St, San Francisco, CA
The price is NZ$284 per night from 28 Aug to 29 Aug
NZ$284
28 Aug - 29 Aug
includes taxes & fees
Book a stay at this business-friendly hotel in San Francisco. Enjoy 2 restaurants, breakfast (surcharge), and a 24-hour fitness center. Our guests praise the ...
8.6/10 Excellent! (1,392 reviews)
"Great hotel"

Reviewed on 15 Aug. 2025

Parc 55 San Francisco - A Hilton Hotel
Chancellor Hotel on Union Square

Chancellor Hotel on Union Square

3.5 out of 5
433 Powell St, San Francisco, CA
The price is NZ$197 per night from 24 Aug to 25 Aug
NZ$197
24 Aug - 25 Aug
includes taxes & fees
Stay at this 3.5-star hotel in San Francisco. Enjoy free WiFi, a 24-hour front desk, and daily housekeeping. Our guests praise the helpful staff and the clean ...
9.2/10 Wonderful! (2,891 reviews)
"Bed and view"

Reviewed on 17 Aug. 2025

Chancellor Hotel on Union Square
Hotel Nikko San Francisco

Hotel Nikko San Francisco

4.5 out of 5
222 Mason St, San Francisco, CA
The price is NZ$436 per night from 13 Sept to 14 Sept
NZ$436
13 Sept - 14 Sept
includes taxes & fees
Stay at this 4.5-star luxury hotel in San Francisco. Enjoy free WiFi, a nightclub, and a rooftop terrace. Our guests praise the breakfast and the pool in our ...
9.2/10 Wonderful! (2,506 reviews)
"A great hotel in the Union Square area. Great dining options for Breakfast & Dinner."

Reviewed on 15 Aug. 2025

Hotel Nikko San Francisco
The Westin St. Francis San Francisco on Union Square

The Westin St. Francis San Francisco on Union Square

4.5 out of 5
335 Powell Street, San Francisco, CA
The price is NZ$406 per night from 5 Sept to 6 Sept
NZ$406
5 Sept - 6 Sept
includes taxes & fees
Stay at this 4.5-star luxury hotel in San Francisco. Enjoy breakfast (surcharge), room service, and a 24-hour fitness center. Our guests praise the helpful staff ...
8.6/10 Excellent! (2,504 reviews)
"Got off to a terrible start with an incredibly long wait at check in but everything else more than made up for it. Great location, excellent service and helpful staff."

Reviewed on 10 Aug. 2025

The Westin St. Francis San Francisco on Union Square
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Union Square

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Downtown San Francisco

3/5(34 area reviews)

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and Chase Center are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

Downtown San Francisco
Chinatown which includes street scenes

Chinatown

4/5(20 area reviews)

Enjoy the popular shops in Chinatown. Dragon's Gate is a worthwhile stop, and you can jump on the metro at Chinatown-Rose Pak Stop or Powell St & Clay St Stop to see more of San Francisco.

Chinatown
Nob Hill which includes a city and street scenes

Nob Hill

4/5(59 area reviews)

Gourmet restaurants Chinatown and top sights from Grace Cathedral to SF Masonic Auditorium – discover Nob Hill, a destination also famous for its shopping.

Nob Hill
Financial District - Ferry Building

Financial District

4/5(16 area reviews)

Gourmet restaurants Chinatown and top sights from Embarcadero Center to TransAmerica Pyramid – discover Financial District, a destination also famous for its shopping.

Financial District
South of Market which includes skyline, a city and a garden

South of Market

3.5/5(101 area reviews)

Gourmet restaurants great entertainment and top sights from Oracle Park to Chase Center – discover South of Market, a destination also famous for its shopping.

South of Market
Civic Center

Civic Center

Noted for its shopping and restaurants, there's plenty to explore in Civic Center. Top attractions like Asian Art Museum of San Francisco and Civic Center Plaza are major draws, and you can hop on the metro at Van Ness Station or Market St & Van Ness Ave Stop to see more of the city.

Civic Center

Union Square Travel Guide

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