Seongbuk-dong Travel Guide

Tourist Guide

Korea Furniture Museum featuring a small town or village
Korea Furniture Museum featuring heritage elements and interior views
Korea Furniture Museum
Seongbuk-dong
Korea Furniture Museum showing heritage elements

Popular places to visit

Korea Furniture Museum which includes a fountain, a park and heritage elements

Korea Furniture Museum

Join a guided tour of this private museum to visit a collection of traditional Korean homes decorated with a variety of furniture pieces.

Korea Furniture Museum
Lotte World

Lotte World

Have a fun-filled day at Lotte World and see why people love this theme park in Seoul. Visit the shops and top-notch restaurants in this vibrant area.

Lotte World
Myeongdong Street

Myeongdong Street

When you visit Myeongdong Street, a popular shopping spot in Seoul, you can search for that perfect souvenir. Visit the shops and charming cafes in this culturally rich area.

Myeongdong Street
Namdaemun Market featuring a city, street scenes and markets

Namdaemun Market

For all kinds of clothing and food at bargain prices, a trip to Seoul's oldest and largest traditional market is a must-visit.

Namdaemun Market
Gyeongbok Palace which includes a square or plaza and heritage architecture as well as a small group of people

Gyeongbokgung Palace

This royal palace has risen up from the ashes more than once and today, it's one of Seoul's finest examples of traditional Korean architecture.

Gyeongbokgung Palace
Lotte World Tower which includes a high-rise building

Lotte World Tower

Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.

Lotte World Tower

Activities

Starfield Suwon : Day Tour

Starfield Library Suwon+Hwaseong Fortress+Gwangmyeong Cave

NZ$117
per adult
100% of travellers recommend
Starfield Library Suwon+Hwaseong Fortress+Gwangmyeong Cave
Picture 10 for Activity Seoul: DMZ, 3rd Tunnel and Optional Suspension Bridge Tour

Seoul: DMZ, 3rd Tunnel and Optional Suspension Bridge Tour

NZ$59
per adult
96% of travellers recommend
Seoul: DMZ, 3rd Tunnel and Optional Suspension Bridge Tour
Picture 1 for Activity Seoul: Nami, Petite France, Italian Village, Railbike Option

Seoul: Nami, Petite France, Italian Village, Railbike Option

NZ$84
per adult
100% of travellers recommend
Seoul: Nami, Petite France, Italian Village, Railbike Option
Picture 1 for Activity Seoul: Hanbok Rental with Gyeongbokgung Palace Visit

Seoul: Hanbok Rental with Gyeongbokgung Palace Entry

NZ$12
per adult
100% of travellers recommend
Seoul: Hanbok Rental with Gyeongbokgung Palace Entry
Seoul Day Tour: Gyeongbokgung Palace, N Seoul Tower, Insadong

Seoul Day Tour: Gyeongbokgung Palace, N Seoul Tower, Insadong

NZ$133
per adult
98% of travellers recommend
Seoul Day Tour: Gyeongbokgung Palace, N Seoul Tower, Insadong
Chenggyecheon Stream in Seoul Night tour_PLK Travel

Seoul Night Tour (Gwangjang Market, Royal Palace and Naksan Park)

NZ$75
per adult
100% of travellers recommend
Seoul Night Tour (Gwangjang Market, Royal Palace and Naksan Park)
See all activities in Seoul

Our pick of the best Seongbuk-dong Hotel Deals

ENA Suite Hotel Namdaemun

ENA Suite Hotel Namdaemun

4 out of 5
36, Sejong-daero 11-gil, Jung-gu, Seoul, Seoul
The price is NZ$305 per night from 27 July to 28 July
NZ$305
27 July - 28 July
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a fitness center. Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (2,831 reviews)
"Excellent location. Wonderful hotel. Friendly staff. Excellent room."

Reviewed on 22 Jul. 2025

ENA Suite Hotel Namdaemun
LOTTE City Hotel Myeongdong

LOTTE City Hotel Myeongdong

4 out of 5
362, Samil-daero, Jung-gu, Seoul
The price is NZ$251 per night from 3 Aug to 4 Aug
NZ$251
3 Aug - 4 Aug
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, a rooftop terrace, and breakfast (surcharge). Our guests praise the breakfast and the ...
8.8/10 Excellent! (2,595 reviews)
"The property is clean and convenient but the room is starting to show the age so a refresh is needed."

Reviewed on 21 Jul. 2025

LOTTE City Hotel Myeongdong
Sotetsu Hotels The Splaisir Seoul Myeongdong

Sotetsu Hotels The Splaisir Seoul Myeongdong

4 out of 5
15, Namdaemun-ro 5-gil, Jung-gu, Seoul, Seoul
The price is NZ$173 per night from 17 Aug to 18 Aug
NZ$173
17 Aug - 18 Aug
includes taxes & fees
Stay at this 4-star hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a 24-hour fitness center. Our guests praise the helpful staff and the clean rooms ...
8.6/10 Excellent! (1,623 reviews)
"I was very impressed with the property and the hotel as a whole! Our flight got delayed and we missed a day and the hotel was kind enough to hold onto our reservation even though it was clearly a popular time for tourists. They also checked us in extremely late and treated us with kindness all the ..."

Reviewed on 19 Jul. 2025

Sotetsu Hotels The Splaisir Seoul Myeongdong
Toyoko Inn Seoul Gangnam

Toyoko Inn Seoul Gangnam

3 out of 5
323 Gangnam-daero, Seocho-gu, Seoul
The price is NZ$125 per night from 4 Aug to 5 Aug
NZ$125
4 Aug - 5 Aug
includes taxes & fees
Stay at this 3-star business-friendly hotel in Seoul. Enjoy free breakfast, free WiFi, and parking (surcharge). Our guests praise the breakfast and the helpful ...
8.8/10 Excellent! (1,674 reviews)
"good location, easy access for checkin-out. I would like to stay there again overall"

Reviewed on 12 Jul. 2025

Toyoko Inn Seoul Gangnam
Grand Hyatt Seoul

Grand Hyatt Seoul

5 out of 5
322, Sowol-ro, Yongsan-gu, Seoul, Seoul
The price is NZ$476 per night from 24 Aug to 25 Aug
NZ$476
24 Aug - 25 Aug
includes taxes & fees
Stay at this 5-star luxury hotel in Seoul. Enjoy free WiFi, an outdoor pool, and a full-service spa. Our guests praise the helpful staff and the property condition ...
8.8/10 Excellent! (1,004 reviews)
"Love the pool. But it was closed every time I wanted to swim. From 12 - 1:30pm every day."

Reviewed on 15 Jul. 2025

Grand Hyatt Seoul
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu, Seoul
The price is NZ$194 per night from 17 Aug to 18 Aug
NZ$194
17 Aug - 18 Aug
includes taxes & fees
Stay at this 4-star hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Popular attractions Myeongdong Street and Namdaemun Market are ...
9/10 Wonderful! (460 reviews)
"The suite we booked was great for our family of 4, which included 2 rooms, washing machine and dryer. Location quiet and within walking distance to major attractions. Staff were wonderful and very helpful."

Reviewed on 21 Jul. 2025

HOTEL THE BOTANIK SEWOON MYEONGDONG
See all 2,127 properties in Seongbuk-dong
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Seongbuk-dong

Insadong featuring art and interior views

Jongno-1.2.3.4 ga-dong

While you're in Jongno-1.2.3.4 ga-dong, take in top sights like Insa-dong or Jogyesa Temple, and hop on the metro to see more of the city at Anguk Station or Jongno 3-ga Station.

Jongno-1.2.3.4 ga-dong
Insadong which includes shopping as well as a small group of people

Insa-dong

Insa-dong is known for its ample dining options, and you can make a stop by Insa-dong and Cheonggyecheon while in the area.

Insa-dong
Gwangjang Traditional Market which includes signage

Jongno-gu

4.5/5(45 area reviews)

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Sejong Cultural Center and National Museum of Korean Contemporary History. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.

Jongno-gu
Dongdaemun History & Culture Park featuring a city as well as a small group of people

Gwanghui-dong

While you're in Gwanghui-dong, take in top sights like Migliore Mall and jump on the metro at Dongdaemun History and Culture Park Station to see more of the city.

Gwanghui-dong
Dongdaemun Design Plaza which includes modern architecture as well as a couple

Jung-gu

4.5/5(171 area reviews)

Myeongdong Street and Namdaemun Market are top sights in Jung-gu, and you should be sure to explore the popular shops. Hop aboard the metro at Euljiro 4-ga Station or Chungmuro Station to see more sights in the area.

Jung-gu
Deoksugung Palace featuring a garden as well as a small group of people

Sogong-dong

Sogong-dong is popular for its popular shops. Explore top sights like Namdaemun Market and Seoul Museum of Art, and you can get around town on the metro at City Hall Station.

Sogong-dong

Seongbuk-dong Travel Guide

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