Seongbuk-dong Travel Guide
Tourist Guide
Visit Seongbuk-dong
Popular places to visit
Korea Furniture Museum
Join a guided tour of this private museum to visit a collection of traditional Korean homes decorated with a variety of furniture pieces.
Lotte World
Have a fun-filled day at Lotte World and see why people love this theme park in Seoul. Visit the shops and top-notch restaurants in this vibrant area.
Myeongdong Street
When you visit Myeongdong Street, a popular shopping spot in Seoul, you can search for that perfect souvenir. Visit the shops and top-notch restaurants in this culturally rich area.
Namdaemun Market
For all kinds of clothing and food at bargain prices, a trip to Seoul's oldest and largest traditional market is a must-visit.
Lotte World Tower
Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.
Gyeongbokgung Palace
This royal palace has risen up from the ashes more than once and today, it's one of Seoul's finest examples of traditional Korean architecture.
Activities
Starfield Library Suwon+Hwaseong Fortress+Gwangmyeong Cave
Seoul: DMZ, 3rd Tunnel and Optional Suspension Bridge Tour
Seoul: Hanbok Rental with Gyeongbokgung Palace Entry
Seoul Day Tour: Gyeongbokgung Palace, N Seoul Tower, Insadong
Seoul: Nami, Petite France, Italian Village, Railbike Option
Seoul Night Tour (Gwangjang Market, Royal Palace and Naksan Park)
Our pick of the best Seongbuk-dong Hotel Deals
LOTTE City Hotel Myeongdong
Reviewed on 13 Aug. 2025
ENA Suite Hotel Namdaemun
Reviewed on 11 Aug. 2025
Fairfield by Marriott Seoul
Reviewed on 10 Aug. 2025
The Shilla Seoul
Reviewed on 1 Aug. 2025
HOTEL THE BOTANIK SEWOON MYEONGDONG
Reviewed on 11 Aug. 2025
Step Inn Myeongdong 1
Reviewed on 13 Aug. 2025
Other neighbourhoods around Seongbuk-dong
Jongno-1.2.3.4 ga-dong
While you're in Jongno-1.2.3.4 ga-dong, take in top sights like Insa-dong or Jogyesa Temple, and hop on the metro to see more of the city at Anguk Station or Jongno 3-ga Station.
Insa-dong
Insa-dong is known for its ample dining options, and you can make a stop by Insa-dong and Cheonggyecheon while in the area.
Jongno-gu
Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Sejong Cultural Center and National Museum of Korean Contemporary History. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.
Euljiro-dong
While you're in Euljiro-dong, take in top sights like Chungmu-ro or Cheonggyecheon, and hop on the metro to see more of the city at Euljiro 4-ga Station or Euljilo 3-ga Station.
Gwanghui-dong
While you're in Gwanghui-dong, take in top sights like Migliore Mall and jump on the metro at Dongdaemun History and Culture Park Station to see more of the city.
Jung-gu
Myeongdong Street and Namdaemun Market are top sights in Jung-gu, and you should be sure to explore the popular shops. Hop aboard the metro at Euljiro 4-ga Station or Chungmuro Station to see more sights in the area.
- Sukjeongmun Gate
- Namdaemun Market
- Lotte World Tower
- Gyeongbokgung Palace
- Starfield COEX Mall
- N Seoul Tower
- Bukchon Hanok Village
- COEX Convention and Exhibition Center
- Gwanghwamun
- Gocheok Sky Dome
- Dongdaemun History and Culture Park
- Hongik University
- Seoul National University
- Namsan Mountain Park
- Goyang Stadium
Are there hotels near Seongbuk-dong?
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