East Florence Travel Guide
Tourist Guide
Visit East Florence
Popular places to visit
Shoals Conference Center
Shoals Conference Center is just one of the places to see in Florence, so why not enjoy the other things to explore during your travels? Stroll along the riverfront or experience the area's live music.
River Heritage Park
After visiting River Heritage Park, make a plan to see the other sights and activities in Florence. Stroll along the riverfront or experience the area's live music.
University of North Alabama
Enjoy the student vibe when you visit University of North Alabama during your trip to Florence. Stroll along the riverfront or experience the area's live music.
Blackberry Trail Golf Course
Enjoy a round of golf in Florence at Blackberry Trail Golf Course. Stroll along the riverfront or experience the area's live music.
McFarland Park
After visiting McFarland Park, make a plan to see the other sights and activities in Florence. While in this family-friendly area, you can savour the top-notch restaurants.
Shoals Community Theater
You can make plans for a show at Shoals Community Theater during your trip to Florence. Stroll along the riverfront or experience the area's live music.
Activities
Sheffield: Muscle Shoals Sound Studio Guided Tour
NZ$42
per adult
Muscle Shoals Sound Studio Tour in Sheffield Alabama
NZ$42
per adult
80% of travellers recommend
Our pick of the best East Florence Hotel Deals
Renaissance Shoals Resort & Spa
10 Hightower Place Florence AL
The price is NZ$555 per night from 11 June to 12 June
NZ$555
11 June - 12 June
includes taxes & fees
Stay at this spa resort in Florence. Enjoy free Wi-Fi, free parking and a full-service spa. Our guests praise the helpful staff in their reviews. Popular attractions ...
9.2/10 Wonderful! (787 reviews)
"Quiet rooms, great food options, a very nice getaway."
Reviewed on 25 May 2026
Residence Inn Florence Marriott
1000 Sweetwater Ave Florence AL
Fully refundableReserve now, pay when you stay
The price is NZ$232 per night from 28 June to 29 June
NZ$232
28 June - 29 June
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free breakfast, free Wi-Fi and free parking. Popular attractions Regency Square Mall and Children's Museum ...
9/10 Wonderful! (352 reviews)
"The room was very large! Plenty room for family. The pool was beautiful. Also you can enjoy sitting around the firepit, there is an exercise room and also basketball area. Breakfast was excellent...It is large, alot of choices!!"
Reviewed on 28 May 2026
Budget Inn & Suites
1238 Florence Boulevard Florence AL
The price is NZ$113 per night from 2 June to 3 June
NZ$113
2 June - 3 June
includes taxes & fees
Stay at this hotel in Florence. Enjoy free Wi-Fi, free parking and a 24-hour front desk. Our guests praise the helpful staff in their reviews. Popular attractions ...
7.4/10 Good! (159 reviews)
"No one is available at the front desk to talk to over phone during late evening hours"
Reviewed on 27 May 2026
ReNew At JW's & bring your Dog too!
Florence AL
The price is NZ$305 per night from 1 June to 2 June
NZ$305
1 June - 2 June
includes taxes & fees
Stay at this holiday home in Florence. Enjoy free Wi-Fi, a garden and laundry facilities. Popular attractions River Heritage Park and Tom Braly Stadium are located ...
9/10 Wonderful! (7 reviews)
"Clean, easy parking for two midsize vehicles. Friendly neighbor."
Reviewed on 15 May 2026
Clarion Inn Sheffield Muscle Shoals
4900 Hatch Blvd Sheffield AL
The price is NZ$158 per night from 1 July to 2 July
NZ$158
1 July - 2 July
includes taxes & fees
Stay at this business-friendly hotel in Sheffield. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the helpful staff in their reviews. Popular ...
7.2/10 Good! (1,003 reviews)
"They had a new cook so the breakfast wasn’t that great. They have a restaurant in the building but it’s not open. The staff was great though."
Reviewed on 31 May 2026
Days Inn by Wyndham Muscle Shoals Florence
2701 Woodward Ave Muscle Shoals AL
The price is NZ$134 per night from 7 June to 8 June
NZ$134
7 June - 8 June
includes taxes & fees
Stay at this hotel in Muscle Shoals. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the breakfast and the helpful staff in their reviews. ...
8.8/10 Excellent! (1,003 reviews)
"This is our go to place when we have a short stay in the Shoals area. Rooms were renovated three or four years ago. Staff is very courteous. Breakfast area is clean and well kept. Great value!"
Reviewed on 30 May 2026
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
East Florence Travel Guide
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