Florence Travel Guide

Tourist Guide

A red brick building with a white roof, surrounded by trees and parked cars.
A cozy reading nook with a brick wall, a wooden bookshelf filled with books, a small armchair, and a framed photograph.
A suburban street with a brick house, parked cars, and lush green trees.
A historic building with a gabled roof and columns, surrounded by lush green trees and parked cars.
A wooden table with candles, plates, and cutlery.

Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Centre for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colourful.

Our guide on where to stay in Florence

Find the best Florence areas for the activities you enjoy most.

East Florence

If you're spending some time in East Florence, Wilson Lake and Tennessee River are top sights worth seeing.

Renaissance Shoals Resort & Spa

Renaissance Shoals Resort & Spa

3.5 out of 5
10 Hightower Place Florence AL
Fully refundableReserve now, pay when you stay
The price is NZ$583 per night from 15 July to 16 July
NZ$583
15 July - 16 July
includes taxes & fees
Stay at this spa resort in Florence. Enjoy free Wi-Fi, free parking and a full-service spa. Our guests praise the helpful staff in their reviews. Popular attractions ...
9.2/10 Wonderful! (797 reviews)
"We have been going to this resort for 6-7 years. They did a Reno last year and the rooms are nice, however cleaning in the common areas is not what it could be. The other change is allowing visitors a day pass to the pool area on July 4 made it so crowded that it wasn’t enjoyable. Also, the communication ..."

Reviewed on 6 July 2026

Renaissance Shoals Resort & Spa
The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St Florence AL
The price is NZ$344 per night from 14 July to 15 July
NZ$344
14 July - 15 July
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free Wi-Fi, free parking and 2 restaurants. Our guests praise the helpful staff and the clean rooms in ...
9/10 Wonderful! (889 reviews)
"The property was absolutely amazing. Loved everything about it. And being right in the center of town was a nice feature. The staff was unbelievably kind and nice and generous. Having the restaurant downstairs was so convenient as well as the gift shop. However, the parking was a little bit tricky ..."

Reviewed on 25 June 2026

The Stricklin Hotel
Baymont by Wyndham Florence/Muscle Shoals

Baymont by Wyndham Florence/Muscle Shoals

2.5 out of 5
115 Ana Drive Florence AL
The price is NZ$149 per night from 28 July to 29 July
NZ$149
28 July - 29 July
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the helpful staff and the property condition ...
7.2/10 Good! (957 reviews)
"It smelled nasty it looked nasty we left early they charged me $60 more after paying in this app $200 and we got lice from staying at the hotel"

Reviewed on 5 July 2026

Baymont by Wyndham Florence/Muscle Shoals
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Loft in the Heart of Downtown — steps away from Pickett, UNA, Dining, Shops

Loft in the Heart of Downtown — steps away from Pickett, UNA, Dining, Shops

Florence AL
Stay at this apartment in Florence. Enjoy free Wi-Fi, laundry facilities and an in-room coffee maker. Popular attractions Shoals Community Theater and Kennedy-Douglass ...
10/10 Exceptional! (28 reviews)
"My wife found the listing for this loft which sealed the deal for a last minute whimsical, and first trip, down Alabama! The loft is every bit as beautiful and cozy as the photos suggest. From coffee to travel/dining/music guides and streaming TV, the loft is very well appointed, even down to the ..."

Reviewed on 3 June 2026

Loft in the Heart of Downtown — steps away from Pickett, UNA, Dining, Shops
Lagniappe in Florence

Lagniappe in Florence

Florence AL
Stay at this holiday home in Florence. Enjoy free Wi-Fi, laundry facilities and an in-room coffee maker. Popular attractions Tom Braly Stadium and Pope's Tavern ...
10/10 Exceptional! (45 reviews)
"The cleanest unit I’ve ever stayed in. The kitchen could be used by a 5-star chef!"

Reviewed on 2 July 2026

Lagniappe in Florence
Rare Find Downtown Florence 2 Br

Rare Find Downtown Florence 2 Br

Florence AL
Stay at this holiday home in Florence. Enjoy patios. Popular attractions W.C. Handy Home and Shoals Community Theater are located nearby.
Rare Find Downtown Florence 2 Br
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Stay near popular Florence attractions

Activities

Cities near Florence