Florence Travel Guide

Tourist Guide

Florence featuring heritage architecture and a park
Florence featuring heritage architecture and a park
Florence which includes a house and interior views
Florence showing a house
Florence which includes a house

Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Centre for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colourful.

The Annual Holiday Sale

Members save up to 40% on hotels and homes. Plan this year’s big trip and save.

Where to stay in Florence

Wilson Park Fountain Downtown Florence Alabama Spring Sunny with Two Concrete Benches on either Side

East Florence

If you're spending some time in East Florence, Shoals Conference Center and Wilson Lake are top sights worth seeing.

East Florence
The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St Florence AL
The price is NZ$329 per night from 22 Feb to 23 Feb
NZ$329
22 Feb - 23 Feb
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free Wi-Fi, free parking and 2 restaurants. Our guests praise the helpful staff and the clean rooms in ...
9/10 Wonderful! (824 reviews)
Great staff, great location, amazing food!

Reviewed on 14 Feb 2026

The Stricklin Hotel
Renaissance Shoals Resort and Spa

Renaissance Shoals Resort and Spa

3.5 out of 5
10 Hightower Place Florence AL
The price is NZ$518 per night from 22 Feb to 23 Feb
NZ$518
22 Feb - 23 Feb
includes taxes & fees
Stay at this spa resort in Florence. Enjoy free parking, a full-service spa and 2 restaurants. Our guests praise the helpful staff in their reviews. Popular ...
9.2/10 Wonderful! (759 reviews)
Lively atmosphere made for a fun stay but the hotel never seemed too crowded.

Reviewed on 16 Feb 2026

Renaissance Shoals Resort and Spa
Comfort Suites Florence Shoals Area

Comfort Suites Florence Shoals Area

2.5 out of 5
140 Matthew Paul Ct Florence AL
The price is NZ$219 per night from 28 Feb to 1 Mar
NZ$219
28 Feb - 1 Mar
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the helpful staff and the clean rooms ...
8.8/10 Excellent! (778 reviews)
Very clean

Reviewed on 19 Feb 2026

Comfort Suites Florence Shoals Area
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Charming 4-bedroom condo with WiFi and AC in marvelous Florence

Charming 4-bedroom condo with WiFi and AC in marvelous Florence

Florence AL
Stay at this condo in Florence. Enjoy laundry facilities and air conditioning. Popular attractions Kennedy-Douglass Center for the Arts and Pope's Tavern Museum ...
9.8/10 Exceptional! (21 reviews)
Great place to stay, would definitely stay here again

Reviewed on 31 Jan 2026

Charming 4-bedroom condo with WiFi and AC in marvelous Florence
Cute Home in Downtown Florence - 4 BR, 2 BA, WiFi, Pet Friendly!

Cute Home in Downtown Florence - 4 BR, 2 BA, WiFi, Pet Friendly!

2 out of 5
Florence AL
Stay at this holiday home in Florence. Enjoy free Wi-Fi, laundry facilities and patios. Popular attractions Kennedy-Douglass Center for the Arts and Tom Braly ...
9.6/10 Exceptional! (25 reviews)
Host was easy to reach and responded quickly. Pet friendly, centrally located and plenty of space. We stayed here during an extended power outage at our home due to winter storm Fern. Easy access to restaurants, Publix and downtown.

Reviewed on 11 Feb 2026

Cute Home in Downtown Florence - 4 BR, 2 BA, WiFi, Pet Friendly!
Loft in the Heart of Downtown - 500 Mbps WiFi - 4 car parking - EV charge - Boat

Loft in the Heart of Downtown - 500 Mbps WiFi - 4 car parking - EV charge - Boat

Florence AL
Stay at this apartment in Florence. Enjoy free Wi-Fi, laundry facilities and an in-room coffee maker. Popular attractions Shoals Community Theater and Kennedy-Douglass ...
10/10 Exceptional! (18 reviews)
Beautiful place and very well equipped for everything you may need. Very clean too.

Reviewed on 13 Feb 2026

Loft in the Heart of Downtown - 500 Mbps WiFi - 4 car parking - EV charge - Boat
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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