Florence Travel Guide

Tourist Guide

Florence featuring heritage architecture and a park
Florence
Florence showing a house
Florence which includes a house
Frank Lloyd Wright Rosenbaum House featuring a house and interior views

Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Centre for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colourful.

Where to stay in Florence

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East Florence

If you're spending some time in East Florence, Renaissance Tower and Wilson Lake are top sights worth seeing.

East Florence
The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St, Florence, AL
Stay at this 3.5-star business-friendly hotel in Florence. Enjoy free WiFi, free parking, and 2 restaurants. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (752 reviews)
"The property is located in historic downtown Florence, very convenient for a fun night out."

Reviewed on 22 Sept 2025

The Stricklin Hotel
Baymont by Wyndham Florence/Muscle Shoals

Baymont by Wyndham Florence/Muscle Shoals

2.5 out of 5
115 Ana Drive, Florence, AL
The price is NZ$134 per night from 2 Oct to 3 Oct
NZ$134
2 Oct - 3 Oct
includes taxes & fees
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the property ...
7.2/10 Good! (841 reviews)
"Clean rooms"

Reviewed on 14 Sept 2025

Baymont by Wyndham Florence/Muscle Shoals
Renaissance Shoals Resort and Spa

Renaissance Shoals Resort and Spa

3.5 out of 5
10 Hightower Place, Florence, AL
The price is NZ$575 per night from 5 Oct to 6 Oct
NZ$575
5 Oct - 6 Oct
includes taxes & fees
Stay at this 3.5-star spa resort in Florence. Enjoy free parking, a full-service spa, and 2 restaurants. Our guests praise the helpful staff in our reviews. ...
9/10 Wonderful! (737 reviews)
"Great stay!"

Reviewed on 24 Sept 2025

Renaissance Shoals Resort and Spa
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Charming 4-bedroom condo with WiFi and AC in marvelous Florence

Charming 4-bedroom condo with WiFi and AC in marvelous Florence

Florence
Stay at this condo in Florence. Enjoy laundry facilities and air conditioning. Popular attractions Kennedy-Douglass Center for the Arts and Pope's Tavern Museum ...
9.8/10 Exceptional! (10 reviews)
"The house was amazing! Even better in person! The house was a perfect fit for my bridal party & me. Super spacious, clean and nicely decorated! Would definitely love to book again!"

Reviewed on 14 Aug 2025

Charming 4-bedroom condo with WiFi and AC in marvelous Florence
Waterfront Lake House on Wilson Lake

Waterfront Lake House on Wilson Lake

Florence
Stay at this vacation home in Florence. Enjoy laundry facilities, patios, and an in-room coffeemaker. Popular attractions Shoals Golf Club and Blackberry Trail ...
9.8/10 Exceptional! (34 reviews)
"We enjoyed our stay. I would definitely recommend this property. It had everything our family needed to enjoy a weekend at the lake."

Reviewed on 1 Sept 2025

Waterfront Lake House on Wilson Lake
Lagniappe in Florence

Lagniappe in Florence

Florence
Stay at this vacation home in Florence. Enjoy free WiFi, laundry facilities, and an in-room coffeemaker. Popular attractions Tom Braly Stadium and Pope's Tavern ...
10/10 Exceptional! (25 reviews)
"Our stay at this home was wonderful! The home is beautiful, spacious, and very clean. I truly enjoyed my time here and would definitely recommend it to others."

Reviewed on 23 Sept 2025

Lagniappe in Florence
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Popular places to visit

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