A cozy reading nook with a brick wall, a wooden bookshelf filled with books, a small armchair, and a framed photograph.

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Our top choices for Florence hotels

Breakfast included
Hotel
University of North Alabama
Reserve now, pay later
Pet-friendly
An indoor swimming pool with tiled steps and a sunlit room with chairs and a window.
A hotel lobby with a reception desk, seating area with sofas and armchairs, and a patterned carpet.
A hotel room with a blue sofa, a bed with a red blanket, a desk with a lamp, and two framed pictures on the wall.
A hotel lobby with a reception desk, a clock, and a sign for 'Comfort Suites'.

1. Comfort Suites Florence Shoals Area

Comfort Suites Florence Shoals Area
Florence
United States
Chadwick
NZ$184
includes taxes & fees
20 Sept - 21 Sept
Comfort Suites Florence Shoals Area
A modern kitchen with wooden cabinets, a countertop with various appliances, and a view of the outdoors.
A reception area with two wooden reception desks, a blue rug, and a modern interior design.
A hotel room with two beds, a wooden headboard, a wall-mounted light fixture, and a framed picture.
A modern kitchen with a sink, microwave, and coffee maker.

2. Holiday Inn Express Hotel & Suites FLORENCE NORTHEAST by IHG

Holiday Inn Express Hotel & Suites FLORENCE NORTHEAST by IHG
Florence
United States
Claudia
NZ$211
includes taxes & fees
20 Sept - 21 Sept
Holiday Inn Express Hotel & Suites FLORENCE NORTHEAST by IHG
A hotel lobby with a seating area, a reception desk, and a check-in counter.
A fire pit surrounded by stone, with outdoor furniture and a pool in the background.
A hotel room with a bed, a TV, a desk with a chair, a coffee maker, and a map on the wall.
A modern hotel lobby with a bar area, seating arrangements, and a fireplace.

3. Residence Inn Florence Marriott

Residence Inn Florence Marriott
East Florence
United States
Aaron
NZ$254
includes taxes & fees
6 Sept - 7 Sept
Residence Inn Florence Marriott
A restaurant interior with a bar area, seating, and a counter with a coffee machine.
A restaurant with a large aircraft model mural on the wall, wooden tables, and chairs.
The Stricklin Hotel with a sign for Big Bad Breakfast.
A modern kitchen with dark blue cabinets, a white countertop, and a wooden floor.

4. The Stricklin Hotel

The Stricklin Hotel
Florence
United States
Michael
NZ$331
includes taxes & fees
23 Aug - 24 Aug
The Stricklin Hotel
A spacious lobby with a blue sofa, a wooden table, and chairs. There is a TV on a stand and a painting on the wall.
A modern dining area with a long table, blue cushioned chairs, and a stone accent wall.
A snack bar with refrigerated drinks, shelves stocked with snacks, and a wall sign advertising treats.
A reception area with a 'Welcome to the Honey Bee State' sign, a Hilton Honors sign, and a 'Team Members' sign.

5. Hampton Inn & Suites Florence-Downtown

Hampton Inn & Suites Florence-Downtown
Florence
United States
Hugh (Mike)
NZ$329
includes taxes & fees
7 Sept - 8 Sept
Hampton Inn & Suites Florence-Downtown
A spacious lounge with a fireplace, leather sofas, and a bar area.
A teal armchair with wooden legs, a small round table with a white vase, and a hanging lamp.
A spacious bedroom with a large bed, a chandelier, and a stone wall.
A coffee shop with a large sign reading "COFFEE" and a smaller sign below stating "HOT SHAVES! CLEAN HANDS! ALWAYS FRESH!".

6. GunRunner Boutique Hotel

GunRunner Boutique Hotel
Florence
United States
Leigh
NZ$401
includes taxes & fees
24 Aug - 25 Aug
GunRunner Boutique Hotel
A blue mat with the text "Baymont Inn & Suites" on a wooden floor.
A dining area with a long table and chairs, a kitchen area with appliances, and a sign on the wall.
A hotel room with a large bed, bedside lamps, a desk, and a chair.
A modern living room with a sofa, armchairs, a coffee table, and a TV.

7. Baymont by Wyndham Florence/Muscle Shoals

Baymont by Wyndham Florence/Muscle Shoals
Florence
Canada
Kimberly
NZ$147
includes taxes & fees
23 Aug - 24 Aug
Baymont by Wyndham Florence/Muscle Shoals
A hotel with a large pool area, a water tower, and a dome structure.
A hotel with a swimming pool, lounge chairs, and a waterfall feature.
A spacious living area with large windows, a central coffee table, sofas, and armchairs.
A modern bathroom with a large mirror, two sinks, a bathtub, a shower, and a fireplace.

8. Renaissance Shoals Resort & Spa

Renaissance Shoals Resort & Spa
East Florence
United States
RICHARD
NZ$560
includes taxes & fees
26 Aug - 27 Aug
Renaissance Shoals Resort & Spa
A reception area with a counter, a television, and a door labeled "EMPLOYEES ONLY".
A hotel room with two beds, a television mounted on the wall, and a window with blinds.
A modern bathroom with a marble wall, a bathtub, and a shower area.
A small, furnished room with a desk, chair, and a refrigerator. There is a picture on the wall, a door, and a trash bin.

9. Budget Inn & Suites

Budget Inn & Suites
East Florence
United States
Randy
NZ$102
includes taxes & fees
28 Aug - 29 Aug
Budget Inn & Suites
A snack bar with shelves of snacks and a refrigerator with beverages.
A gym with cardio machines, weight benches, and a wall-mounted medicine ball rack.
A modern room with a wooden floor, a white desk with a coffee machine, a small fridge, and a window with a view of the outside.
A Hampton Inn hotel with a modern design, featuring a spacious entrance and a well-lit facade.

10. Hampton Inn Florence Midtown near University of North Alabama

Hampton Inn Florence Midtown near University of North Alabama
Florence
United States
Louise
NZ$253
includes taxes & fees
30 Aug - 31 Aug
Hampton Inn Florence Midtown near University of North Alabama
A hotel room with a bed, a desk, a chair, a mirror, a painting, and a nightstand with a lamp.
A kitchen with blue tiles, a coffee machine, and a sink.
A restaurant with booths and tables, a counter with a blue tiled backsplash, and a door in the background.
A reception area with a reception desk, a blue sofa, and a coffee station.

11. Days Inn by Wyndham Muscle Shoals Florence

Days Inn by Wyndham Muscle Shoals Florence
Muscle Shoals
United States
Antonio
NZ$140
includes taxes & fees
24 Aug - 25 Aug
Days Inn by Wyndham Muscle Shoals Florence
A spacious lobby with seating areas, a reception desk, and large windows.
A spacious indoor area with large windows, seating arrangements, and a flat-screen TV mounted on the wall.
A spacious lobby with a reception desk, seating area, and large windows.
A modern outdoor seating area with sofas and a coffee table, large windows, and a brick wall.

12. Clarion Inn Sheffield Muscle Shoals

Clarion Inn Sheffield Muscle Shoals
Sheffield
United States
Bob
NZ$150
includes taxes & fees
23 Aug - 24 Aug
Clarion Inn Sheffield Muscle Shoals
A spacious interior with a central staircase, a chandelier, and a view to the outdoors.
A modern dining area with wooden tables and benches, green chairs, and pendant lighting.
A hotel room with two beds, bedside tables, a desk, a chair, a TV, and wall-mounted lights.

13. Spark by Hilton Tuscumbia Muscle Shoals

Spark by Hilton Tuscumbia Muscle Shoals
Tuscumbia
United States
Dante
NZ$164
includes taxes & fees
13 Sept - 14 Sept
Spark by Hilton Tuscumbia Muscle Shoals
A spacious lobby with a reception desk, seating area, and a balcony.
A hotel dining area with long communal tables and chairs, a coffee station, and a kitchen in the background.
A Best Western Plus hotel with a covered entrance, multiple floors, and a parking lot.
A hotel room with a bed, a sofa, a coffee table, and two lamps.

14. Best Western Plus Tuscumbia Muscle Shoals Hotel and Suites

Best Western Plus Tuscumbia Muscle Shoals Hotel and Suites
Tuscumbia
United States
Misty
NZ$215
includes taxes & fees
30 Aug - 31 Aug
Best Western Plus Tuscumbia Muscle Shoals Hotel and Suites
A hotel room with a bed, a desk with chairs, a small kitchenette, and a TV.
A living room with a sofa, two stools, a small table, and a kitchenette area.
A swimming pool with a white fence, lounge chairs, and a sign for the Microtel Inn & Suites by Wyndham.
A hotel reception area with a green sofa, a wooden reception desk, and a television on a cabinet.

15. Microtel Inn & Suites by Wyndham Tuscumbia/Muscle Shoals

Microtel Inn & Suites by Wyndham Tuscumbia/Muscle Shoals
Tuscumbia
United States
Rebeca
NZ$126
includes taxes & fees
23 Aug - 24 Aug
Microtel Inn & Suites by Wyndham Tuscumbia/Muscle Shoals
A modern bathroom with a freestanding bathtub, a blue chair, and a wooden bench.
A hotel room with a bed, a desk with a lamp, a TV, a sofa, and a view of greenery outside.
A spacious dining area with multiple tables and chairs, an air conditioning unit, and a large window providing a view of the outdoors.
A hotel entrance with a covered walkway, a reception desk, and a parking lot.

16. Comfort Inn & Suites Tuscumbia - Muscle Shoals

Comfort Inn & Suites Tuscumbia - Muscle Shoals
Tuscumbia
United States
Jose
NZ$217
includes taxes & fees
26 Aug - 27 Aug
Comfort Inn & Suites Tuscumbia - Muscle Shoals
A reception area with a reception desk, a seating area with chairs and a table, a plant, a lamp, a bulletin board, and a window with a view of the outside.
A two-story building with a balcony, labeled "LOBBY," featuring a porch and a green awning.
A kitchen with white cabinets, a black countertop, and a window with striped valance.
A hotel room with a bed, a desk, a chair, a TV, and a window with curtains.

17. Keywest Inn - Tuscumbia/Muscle Shoals

Keywest Inn - Tuscumbia/Muscle Shoals
Tuscumbia
United States
John
NZ$118
includes taxes & fees
23 Aug - 24 Aug
Keywest Inn - Tuscumbia/Muscle Shoals
A modern hotel room with a large bed, a separate sitting area, a bathtub, and a view of the outdoors.
A modern kitchen with dark wooden cabinets, a round table, and red chairs.
A laundromat with washers and dryers, and a vending machine stocked with snacks and drinks.
A reception area with a dark wood reception desk, a red sign indicating free Wi-Fi, and two red leather chairs.

18. Red Roof Inn Muscle Shoals

Red Roof Inn Muscle Shoals
Muscle Shoals
United States
Matt
NZ$150
includes taxes & fees
23 Aug - 24 Aug
Red Roof Inn Muscle Shoals
A swimming pool with a clear view of the sunset, surrounded by lounge chairs and a red umbrella.
A hotel room with a bed, a large mirror, a bathroom with a bathtub, and a nightstand with a lamp.
A spacious room with a wooden floor, a reception desk, a clock, and a kitchen area with cabinets and appliances.
A compact living space with a kitchenette, a sofa, and a staircase leading to a bathroom.

19. Lake View Inn & Suites

Lake View Inn & Suites
Killen
United States
Kim
NZ$123
includes taxes & fees
29 Aug - 30 Aug
Lake View Inn & Suites
A hotel room with a bed, two bedside lamps, a telephone, a chair, a table, a sink, and a mirror.
A motel with a large parking lot, a road in the foreground, and a cornfield in the background.
A bathroom with a bathtub, toilet, and a handrail.
A hotel room with a large bed, two bedside tables with lamps, a wooden wardrobe, and a window with curtains.

20. Economy Inn

Economy Inn
Rogersville
United States
Anonymous traveller
NZ$135
includes taxes & fees
21 Aug - 22 Aug
Economy Inn
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Our guide on where to stay in Florence

Find the best Florence areas for the activities you enjoy most.
A circular fountain with water jets in a park with green trees and benches.

East Florence

If you're spending some time in East Florence, Wilson Lake and Tennessee River are top sights worth seeing.

Stay near popular Florence attractions

McFarland Park

After visiting McFarland Park, make a plan to see the other sights and activities in Florence. While in this family-friendly area, you can savour the top-notch restaurants.
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Regency Square Mall

7.8/10 (96 reviews)
Florence Mall serves as the Shoals area's primary shopping destination with department stores and speciality retailers. Take a break from shopping to catch the latest blockbuster at the 12-screen Carmike Cinema.
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Shoals Conference Center

6.4/10 (10 reviews)
Perched elegantly along the Tennessee River, this premier conference centre combines business amenities with scenic beauty. Host your event in the 12,000-square-foot ballroom with stunning sunset views over the water.
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River Heritage Park

9.0/10 (16 reviews)
Stroll along the River Heritage Trail for stunning views of the Tennessee River and Wilson Dam. Catch the synchronised light and music shows at the splash pad on weekend evenings from May to September.
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Florence Sportsplex

This state-of-the-art complex features the inclusive "Field of Dreams" for children with disabilities. Enjoy well-maintained baseball, softball, football, and football fields in a family-friendly atmosphere.
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Kennedy-Douglass Center for the Arts

8.2/10 (38 reviews)
Florence's cultural arts hub spans three historic buildings, showcasing diverse exhibitions by Southeastern artists. Explore rotating galleries, attend workshops, or visit during the Arts Alive festival in May.
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Shoals Community Theater

7.6/10 (13 reviews)
This 1948 film house turned performance venue brings classic and contemporary entertainment to city centre Florence. Catch a Zodiac Players production or live concert in its nostalgic, intimate setting.
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Florence Municipal Park

Explore the great outdoors at Florence Municipal Park, a lovely green space in Florence. While in this family-friendly area, you can savour the top-notch restaurants.
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Florence and related destinations

Birthplace of W.C. Handy, the 'Father of the Blues,' offers a vibrant music scene and fascinating museum city centre. Stroll along the Tennessee River at McFarland Park, then explore Frank Lloyd Wright's Rosenbaum House with its striking mid-century design.

See all hotels in Florence
A circular fountain with multiple water jets, surrounded by trees and a brick building in the background.

Top Florence Hotel Reviews

Recent Reviews in Florence

Baymont by Wyndham Florence/Muscle Shoals

Baymont by Wyndham Florence/Muscle Shoals

8/10 Good
"Could have been cleaner. Broken curtains"
Chasity 1-night trip
Posted 6 hours ago
Baymont by Wyndham Florence/Muscle Shoals
Renaissance Shoals Resort & Spa

Renaissance Shoals Resort & Spa

10/10 Excellent
"Very nice hotel. The facility, staff, food, and atmosphere are all top shelf."
RICHARD 3-night trip
Posted 3 days ago
Renaissance Shoals Resort & Spa
Loft in the Heart of Downtown — steps away from Pickett, UNA, Dining, Shops

Loft in the Heart of Downtown — steps away from Pickett, UNA, Dining, Shops

10/10 Excellent
"This loft is great! Just like the pictures, coazy, clean, beautiful windows with an amazing view of downtown, easy walk to all the shops and restaurants. The host was great, check and and check out were a breeze. We stayed here while moving our daughter into the dorms on campus, which is just a few minutes away. My family can't wait to stay here again when we come for football games and other visits! I have been using VRBO for years and this stands out as the best experience I have ever had! 5 stars across the board!"
Clayton G. 1-night trip
Posted 3 days ago
Loft in the Heart of Downtown — steps away from Pickett, UNA, Dining, Shops
Comfort Suites Florence Shoals Area

Comfort Suites Florence Shoals Area

10/10 Excellent
"Clean room and comfortable beds. Breakfast was mediocre. Juice machine was out and coffee was watery. Other than breakfast being a bit of a bummer, the stay was great!"
chantel 1-night trip
Posted 3 days ago
Comfort Suites Florence Shoals Area
Residence Inn Florence Marriott

Residence Inn Florence Marriott

8/10 Good
"Clean room, parking, staff"
Pamela 2-night trip
Posted 4 days ago
Residence Inn Florence Marriott
The Stricklin Hotel

The Stricklin Hotel

10/10 Excellent
"Great location and room"
Michael 2-night trip
Posted 4 days ago
The Stricklin Hotel
Cute Home in Downtown Florence - 4 BR, 2 BA, WiFi, Pet Friendly!

Cute Home in Downtown Florence - 4 BR, 2 BA, WiFi, Pet Friendly!

10/10 Excellent
"Enjoyed our second stay!"
Lana C. 4-night trip
Posted 6 days ago
Cute Home in Downtown Florence - 4 BR, 2 BA, WiFi, Pet Friendly!
Hampton Inn Florence Midtown near University of North Alabama

Hampton Inn Florence Midtown near University of North Alabama

8/10 Good
"great location - lots of parking and staff was very pleasant "
Louise 2-night trip
Posted 6 days ago
Hampton Inn Florence Midtown near University of North Alabama
GunRunner Boutique Hotel

GunRunner Boutique Hotel

8/10 Good
"I gave the hotel **** because there was no hot water on the morning we left and nobody to fix it. Other than that the place is really wonderful."
John 2-night trip
Posted 13 days ago
GunRunner Boutique Hotel

More cheap accommodation in Florence

Microtel Inn & Suites by Wyndham Tuscumbia/Muscle Shoals

Microtel Inn & Suites by Wyndham Tuscumbia/Muscle Shoals

1852 Highway 72 E Tuscumbia AL
NZ$126
23 Aug - 24 Aug
includes taxes & fees
8.2/10 Very good! (1,002 reviews)
Microtel Inn & Suites by Wyndham Tuscumbia/Muscle Shoals
Days Inn by Wyndham Muscle Shoals Florence

Days Inn by Wyndham Muscle Shoals Florence

2701 Woodward Ave Muscle Shoals AL
NZ$140
24 Aug - 25 Aug
includes taxes & fees
Days Inn by Wyndham Muscle Shoals Florence
Heritage PLACE HOTEL IUKA

Heritage PLACE HOTEL IUKA

1409 HERITAGE DRIVE IUKA MISS, 38852 Iuka MS
NZ$145
4 Sept - 5 Sept
includes taxes & fees
9/10 Wonderful! (185 reviews)
Heritage PLACE HOTEL IUKA
Baymont by Wyndham Florence/Muscle Shoals

Baymont by Wyndham Florence/Muscle Shoals

115 Ana Drive Florence AL
NZ$147
23 Aug - 24 Aug
includes taxes & fees
7.2/10 Good! (974 reviews)
Baymont by Wyndham Florence/Muscle Shoals
Clarion Inn Sheffield Muscle Shoals

Clarion Inn Sheffield Muscle Shoals

4900 Hatch Blvd Sheffield AL
NZ$150
23 Aug - 24 Aug
includes taxes & fees
7.2/10 Good! (1,003 reviews)
Clarion Inn Sheffield Muscle Shoals
Comfort Suites Florence Shoals Area

Comfort Suites Florence Shoals Area

140 Matthew Paul Ct Florence AL
NZ$184
20 Sept - 21 Sept
includes taxes & fees
8.8/10 Excellent! (853 reviews)
Comfort Suites Florence Shoals Area

Find out more about Florence

Top reasons to visit Florence

  • Stunning Outdoor Activities: Florence offers numerous recreational areas perfect for hiking, golfing, and enjoying nature.
  • Charming Historic Sites: Explore the beautiful Florence Cathedral and other iconic landmarks that reflect the city's rich history.
  • Vibrant Local Culture: Engage in tours that highlight local culture, including lively markets and cultural experiences.
  • Romantic Getaways: The picturesque scenery and urban parks make Florence ideal for couples seeking a romantic escape.
  • Diverse Accommodation Options: Find a range of accommodation, from business-friendly hotels to welcoming spots for all travellers.

Find great hotels near Florence

Discover a variety of accommodation options in Florence, Alabama, tailored to meet the needs of every traveller. Whether you're seeking business-friendly hotels, pet-friendly motels, or welcoming spaces for the LGBTQIA community, Florence offers a range of choices. Enjoy a comfortable stay in this charming city, where you'll find the best Florence hotels and accommodations to suit your preferences.

  • Days Inn by Wyndham Muscle Shoals Florence: Nestled a short drive from the heart of Florence, this hotel offers a welcoming retreat for guests seeking comfort and convenience. With complimentary breakfast options, including a restaurant-style setting, the Days Inn ensures that your mornings start right. For the active traveller, the hotel features fitness facilities and nearby recreational activities such as fishing and golf. Guests appreciate the entertainment options available, including premium TV channels, while the proximity to the city centre makes it an ideal base for exploring local attractions.
  • Clarion Inn Sheffield Muscle Shoals: Perfectly positioned for business travellers, the Clarion Inn pairs professional amenities with a pet-friendly atmosphere. Just a short distance from Florence, this hotel boasts versatile meeting spaces and a fully equipped business centre, catering to every corporate need. Guests travelling with pets will find the welcoming policies and services convenient, allowing them to enjoy their stay without leaving their furry friends behind. The combination of business efficiency and home-like comfort makes this hotel a standout choice for professionals on the go.
  • Microtel Inn & Suites by Wyndham Tuscumbia/Muscle Shoals: Embracing adventure and inclusivity, this hotel is a gem for those seeking an active getaway. Located a few miles from Florence, Microtel Inn welcomes all travellers, including pets, and offers a range of exhilarating activities such as horse riding, hiking, and cave exploring nearby. The hotel is committed to providing a supportive environment for LGBTQIA guests, ensuring everyone feels at home. With a focus on adventure and community, this property is perfect for those looking to experience the great outdoors while enjoying comfortable accommodation.

Where to stay near Florence

Florence, Alabama, offers a delightful blend of outdoor adventures, picturesque scenery, and romantic getaways. Visitors can immerse themselves in the family-friendly atmosphere while exploring the city's historic charm. Nearby regions provide a warm welcome, with friendly locals and captivating landscapes. Whether you're enjoying a holiday in Florence or discovering the charm of the surrounding areas, there's something for everyone in this inviting destination.

  • Muscle Shoals: Located a mere 6.4km from Florence, Muscle Shoals is a charming city renowned for its stunning outdoor scenery and romantic experiences. Visitors can indulge in a variety of activities, from exploring picturesque recreational areas to hitting the local golf course. The nearby lake and national state park offer fantastic opportunities for nature lovers. With a peak in visitor numbers during April and the summer months, this city provides a vibrant yet relaxed atmosphere for all who come.
  • Tuscumbia: Just 8.0km away from Florence, Tuscumbia beckons with its captivating landscapes and engaging outdoor activities. This city attracts visitors year-round, though it sees a surge in tourism from March through June. Whether you're keen on leisurely strolls in local parks or seeking educational attractions, Tuscumbia has plenty to offer. The proximity to a beautiful lake and national state park makes it an ideal spot for those who relish nature and romance.
  • Sheffield: A short 4.8km from Florence, Sheffield greets travellers with its enchanting scenery and rich outdoor experiences. Popular for its recreational amenities and educational venues, this city draws a crowd primarily during the summer months and early autumn. Enjoy a day at the local golf course or take in the beauty of the nearby lake and beach. With a mix of adventure and relaxation, Sheffield is a delightful destination for anyone looking to explore the area.

Things to do in and around Florence

Florence, Alabama, is a perfect destination for outdoor enthusiasts and couples seeking romance. Visitors can explore recreational areas, enjoy a round of golf, and immerse themselves in educational experiences. Popular activities include sightseeing around the charming town and indulging in tours that highlight the rich culture of Italy, including visits to the renowned Uffizi Galleries and vibrant local stalls.

Shopping

The nearest shopping experience is Regency Square Mall, where you can find a variety of stores, entertainment options, and family-friendly activities. If you're up for a drive, consider exploring nearby markets for unique gifts and local souvenirs that reflect the region's charm.

Recreation

Blackberry Trail Golf Course offers a tranquil outdoor experience with scenic fairways, perfect for golf enthusiasts seeking relaxation. Nearby, Shoals Golf Club presents another opportunity for enjoyable rounds in a picturesque setting. For a wellness retreat, Loretto Sports Complex provides a serene environment, ideal for relaxation and rejuvenation.

Adventure

The Nature Trails Trailhead, located 3.2km from Florence, offers stunning outdoor experiences with picturesque views and invigorating hikes. For a sporty twist, visit Cox Creek Tennis Center, where you can enjoy a lively game surrounded by the energetic atmosphere of local tennis enthusiasts.

Nightlife

In Florence, the Shoals Community Theater is a cultural gem, offering a romantic atmosphere where families can enjoy captivating performances. The venue buzzes with entertainment, making it an ideal spot for a memorable night out in this charming Southern town.

*Distances are measured in a straight line; actual driving distances may vary depending on the route.

Booking tips and Expedia advantages for Florence

To save money on your trip to Florence, visit during the cheaper months of January to February and November, avoiding the pricier June to August. Take advantage of free attractions like the University of North Alabama and Deibert Park, and opt for walking or cycling to cut transport costs. Booking your accommodation on a Monday can also help you save. Use Expedia to find the best deals by filtering for budget options and consider package deals that combine flights, hotels, and activities for extra savings.

  • The most and least expensive months on average to stay in a hotel: The cheapest months to stay in Florence are January to February and November, where the prices are slightly lower. This is in comparison to June to August, where prices are slightly higher.
  • The most and least expensive days on average to stay in a hotel: The least expensive day to stay in Florence is Monday. The most expensive day to stay in Florence is Saturday.
  • Find cheap hotels on Expedia: Utilise Expedia’s search tool to refine your preferences, such as budget, desired location, and hotel type. For instance, selecting the Eco-certified option will showcase sustainable and environmentally friendly accommodation currently on offer. To find the best prices and deals, simply sort the price filter from lowest to highest.
  • Consider bundling your trip: You could potentially save some dollars by combining your hotel stay in Florence with your flights and activities through an Expedia package deal.

Find the best attractions in Florence

Florence, Alabama, is perfect for a romantic getaway or outdoor adventure with its stunning scenery and vibrant urban parks. Visitors can explore modern attractions like the local university and iconic towers. Don't miss the beautiful Florence Cathedral and various tours that highlight the city's charm. Whether you're after family-friendly activities or a unique city experience, Florence has something for everyone to enjoy.

  • University of North Alabama: This vibrant institution is a hub of education and culture, offering a modern campus with a lively atmosphere. Stroll through its picturesque grounds, engage with students, and soak in the academic spirit that permeates the area.
  • Renaissance Tower: A striking architectural landmark in Florence, Renaissance Tower offers stunning views of the city skyline. Its contemporary design and urban vibe make it a perfect spot for photography and enjoying the bustling city life below.
  • Kennedy-Douglass Center for the Arts: Immerse yourself in local culture at this arts centre, showcasing diverse art exhibitions and community events. With its focus on creativity and expression, it provides a rich insight into the artistic heartbeat of Florence.

Best time to go to Florence

The best time to visit Florence is dependant on what kind of holiday you are seeking. July is its hottest month on average. At this time, visitor numbers are average and weather is mostly sunny with light rain. January is its coolest month on average. At this time, visitor numbers are slightly low and weather is mostly sunny with light rain.

calendarCalendar MonthtemperatureTemperaturerainPrecipitationmostlyCloudinessoccupationOccupancypricePricing
January40.1°F (4.5°C)Light RainMostly SunnySlightly LowSlightly Low
February44.4°F (6.9°C)Light RainMostly CloudySlightly LowSlightly Low
March52.3°F (11.3°C)Light RainMostly SunnyAverageAverage
April59.9°F (15.5°C)Light RainMostly SunnyAverageAverage
May68.7°F (20.4°C)Light RainMostly SunnySlightly HighAverage
June76.6°F (24.8°C)Light RainMostly SunnySlightly HighSlightly High
July79.0°F (26.1°C)Light RainMostly SunnyAverageSlightly High
August78.1°F (25.6°C)Light RainMostly SunnyAverageSlightly High
September72.9°F (22.7°C)Light RainMostly SunnyAverageAverage
October62.1°F (16.7°C)Light RainMostly SunnySlightly HighAverage
November50.5°F (10.3°C)Light RainMostly SunnyAverageSlightly Low
December45.0°F (7.2°C)Light RainMostly SunnySlightly LowAverage

The nearest major airports for your trip to Florence

Flying into Florence, Alabama, you have several airport options. Huntsville International Airport (HSV) is situated 83.7km away, with nearby accommodations such as The Westin Huntsville and Huntsville Marriott at the Space & Rocket Center, both 12.9km from the airport. Muscle Shoals Regional Airport (MSL) is a mere 8.0km away, with appealing options like The ColdWater Inn and Renaissance Shoals Resort and Spa, both offering convenient shuttle services. Additionally, Corinth, Mississippi's Roscoe Turner Field (CRX) is located 85.3km from Florence, with hotels like The General's Quarters Boutique Hotel just 8.0km away, providing easy access for travellers.

Frequently asked questions

What is the best area to stay in Florence?
The best area to stay in Florence is the historic downtown area, particularly around Court Street and Tennessee Street, offering the most convenience and access to local attractions.This central area is the heart of Florence, known for its well-preserved historic buildings, independent shops, and a wide selection of restaurants and cafes. It's very walkable, making it easy to explore sights like the Florence Indian Mound and Museum and the Frank Lloyd Wright Rosenbaum House, both within a short stroll or drive.Couples will find this area particularly appealing due to the array of dining options, from casual eateries to upscale restaurants, superb for a relaxed evening out. The proximity to the Shoals Theatre offers entertainment, and a walk along the riverfront is easily accessible from downtown.Solo travellers will also appreciate the downtown area for its accessibility and the opportunity to easily discover local culture.
What are the best hotels in Florence that travellers recommend?
Two of the best hotels in Florence that receive consistently high recommendations from travellers are the GunRunner Boutique Hotel and The Stricklin Hotel.The 3.5-star GunRunner Boutique Hotel, with an outstanding 9.4 rating, offers luxurious amenities such as deep soaking bathtubs, rainfall showerheads, and premium bedding. Many rooms feature a balcony or patio, including a rooftop terrace. Guests frequently mention the wonderful and friendly staff, the amazing bar, and the beautiful rooms with amazing beds. It is conveniently located near the Kennedy-Douglass Centre for the Arts, just 0.4 km away.Another highly recommended option is the 3.5-star The Stricklin Hotel, which has a 9.0 rating. This hotel provides Egyptian cotton sheets, designer toiletries, and premium bedding. Guests appreciate the free self-parking and accessible parking options. It is situated in a historical district, just 0.3 km from the Kennedy-Douglass Centre for the Arts. Travellers often praise its superb location, beautiful and clean rooms, friendly staff, clean bathrooms, and great food.For a hotel with excellent facilities and a great location, the 3.5-star Renaissance Shoals Resort and Spa, rated 9.2, is also highly recommended. This resort structure offers river views, designer toiletries, and a wide range of pool options including indoor, outdoor, poolside bar, cabanas, sun loungers, and umbrellas. The staff are frequently described as friendly and charming, and the location is considered perfect. It's just 0.2 km from River Heritage Park.
What are the best family hotels in Florence?
For family-friendly accommodation in Florence, consider the Comfort Suites Florence Shoals Area, the Renaissance Shoals Resort and Spa, the Hampton Inn & Suites Florence-Downtown, or the Holiday Inn Express Hotel & Suites Florence Northeast by IHG.The Comfort Suites Florence Shoals Area, with an 8.8 rating, is top by guests for its friendly staff and clean rooms. This hotel offers connecting rooms, free cribs, and sofa beds, ensuring comfort for families. A complimentary buffet breakfast is also provided, and it is conveniently located near Regency Square Mall and Deibert Park.Another excellent choice is the 3.5-star Renaissance Shoals Resort and Spa, which boasts an impressive 9.2 rating. This resort offers a range of pool options, including outdoor, indoor, and poolside amenities like sun loungers and cabanas, superb for family fun. Sofa beds, connecting rooms, and free cribs are also available, and it is very close to River Heritage Park.The Hampton Inn & Suites Florence-Downtown, rated 9.2, is highly praised for its comfortable and clean rooms, as well as its friendly and helpful staff. Families will appreciate the free cribs, rollaway extra beds, and sofa beds, along with a complimentary continental breakfast. It is located near Kennedy-Douglass Centre for the Arts and McFarland Park.Finally, the Holiday Inn Express Hotel & Suites Florence Northeast by IHG, with a 9.0 rating, offers spacious and modern rooms with comfortable beds. Guests frequently mention the excellent location and the helpful staff. This hotel provides sofa beds, connecting rooms, and a pool, along with free self-parking and a complimentary buffet breakfast. It is conveniently situated near Regency Square Mall and Deibert Park.
What are the best spa hotels in Florence?
For exceptional spa hotels in Florence, Alabama, consider the Renaissance Shoals Resort and Spa and the GunRunner Boutique Hotel.The 3.5-star Renaissance Shoals Resort and Spa, with a 9.2 rating, offers a full-service spa with a wide array of treatments including massages, facials, manicures, pedicures, body treatments, body scrubs, body wraps, and hydrotherapy. Guests can also enjoy the sauna and hot tub facilities. The staff are frequently described as friendly and charming, and the location is considered superb and great.Another superb option is the 3.5-star GunRunner Boutique Hotel, rated 9.4. This hotel provides onsite spa services such as manicures, pedicures, body treatments, facials, and massages. Guests consistently praise the friendly and wonderful staff, the amazing bar, and the beautiful rooms with amazing beds. Free WiFi and complimentary self-parking are also available.
What hotels in Florence offer free breakfast?
For hotels in Florence, Alabama, that offer complimentary breakfast, consider the Hampton Inn & Suites Florence-Downtown, the 3-star Residence Inn Florence Marriott, the Holiday Inn Express Hotel & Suites FLORENCE NORTHEAST by IHG, the Hampton Inn Florence Midtown near University of North Alabama, or the Comfort Suites Florence Shoals Area.The Hampton Inn & Suites Florence-Downtown, with an excellent 9.2 rating, provides free continental, buffet, and regular breakfast options. Guests frequently praise the friendly and helpful staff, as well as the comfortable and clean rooms. It is conveniently located near Pope's Tavern Museum and McFarland Park.The 3-star Residence Inn Florence Marriott, also with a high 9.2 rating, offers complimentary continental breakfast and free wired internet in public areas. This hotel features suites and free self-parking. Guests appreciate the nice and clean rooms and the good customer service. It is close to the Children's Museum of the Shoals.The Holiday Inn Express Hotel & Suites FLORENCE NORTHEAST by IHG, rated 9.0, includes free buffet breakfast and free Wi-Fi. Many guests highlight its excellent location, friendly staff, and modern, spacious rooms with comfortable beds. It is situated near Regency Square Mall.The Hampton Inn Florence Midtown near University of North Alabama, with a 9.0 rating, provides free buffet breakfast and free self-parking. Travellers often praise the great and friendly staff. This hotel is located close to the University of North Alabama and the Children's Museum of the Shoals.Finally, the Comfort Suites Florence Shoals Area, rated 8.8, offers complimentary breakfast and free Wi-Fi. Guests frequently mention the friendly staff and the convenient location. It is within a short distance of Regency Square Mall.
What are the top pet-friendly hotels in Florence?
For top pet-friendly hotels in Florence, consider the Hampton Inn & Suites Florence-Downtown, Hampton Inn Florence Midtown near University of North Alabama, Renaissance Shoals Resort and Spa, and Residence Inn Florence Marriott.The Hampton Inn & Suites Florence-Downtown, with a superb 9.2 rating, welcomes both dogs and cats and provides a complimentary continental breakfast. Guests frequently praise the friendly and helpful staff, as well as the comfortable and clean rooms. It is conveniently located near the Kennedy-Douglass Centre for the Arts, just 0.8 km away.Another excellent option is the Hampton Inn Florence Midtown near University of North Alabama, rated 9.0. This hotel permits pets and offers a free buffet breakfast and free self-parking. Visitors often comment on the great staff and the quality of the breakfast. It is situated close to the Children's Museum of the Shoals, which is 1.7 km away.The 3.5-star Renaissance Shoals Resort and Spa, boasting a 9.2 rating, is also pet-friendly and features both indoor and outdoor pools, along with a poolside bar. Guests appreciate the friendly staff and the hotel's great location, being just 0.2 km from River Heritage Park.Finally, the 3-star Residence Inn Florence Marriott, with a 9.2 rating, is a great choice for pet owners. It offers spacious suites, a complimentary continental breakfast, and free self-parking. Guests often highlight the nice, clean rooms and the helpful staff. It is located 1.9 km from the Children's Museum of the Shoals.
What are the best budget hotels in Florence?
For budget-friendly hotels in Florence that come highly recommended, consider the Hampton Inn & Suites Florence-Downtown, the Hampton Inn Florence Midtown near University of North Alabama, the Residence Inn Florence Marriott, and the Comfort Suites Florence Shoals Area.The Hampton Inn & Suites Florence-Downtown, with an excellent 9.2 rating, is often praised for its friendly and helpful staff, as well as its comfortable and clean rooms. Guests particularly appreciate the great breakfast. This hotel is conveniently located near Pope's Tavern Museum, McFarland Park, and the University of North Alabama.Another great choice is the Hampton Inn Florence Midtown near University of North Alabama, which has a 9.0 rating. Guests consistently highlight the friendly staff and the excellent breakfast. It is close to the Children's Museum of the Shoals and Deibert Park.The 3-star Residence Inn Florence Marriott, rated 9.2, offers nice and clean rooms, and guests often mention the good continental breakfast and helpful staff. It is situated close to the Children's Museum of the Shoals and Regency Square Mall.Finally, the Comfort Suites Florence Shoals Area, with an 8.8 rating, receives high marks for its friendly and great staff, as well as its clean rooms and great towels. Its location is considered great and convenient, and it's near Deibert Park and Regency Square Mall.
What are the most romantic hotels in Florence for couples?
For a romantic stay in Florence, two highly-rated options for couples are the Renaissance Shoals Resort and Spa and the GunRunner Boutique Hotel.The 3.5-star Renaissance Shoals Resort and Spa, with an excellent 9.2 rating, offers a wonderful setting with river views and balconies, great for enjoying quiet moments together. Guests frequently praise the friendly and charming staff, as well as the great location. The resort also boasts indoor and outdoor pools, sun loungers, cabanas, and a poolside bar for relaxing. It is conveniently located just 0.2 km from River Heritage Park.Another excellent choice is the 3.5-star GunRunner Boutique Hotel, which holds an outstanding 9.4 rating. This hotel provides beautiful rooms and some feature balconies or patios, and there is also a rooftop terrace for enjoying the views. Guests consistently highlight the wonderful and friendly staff, the amazing bar, and the comfortable beds. It is situated close to the Kennedy-Douglass Centre for the Arts, only 0.4 km away. See all romantic hotels in Florence
What are the best hotels in Florence near Pickwick Lake?
For hotels in Florence with good access to Pickwick Lake, the Renaissance Shoals Resort and Spa, the Hampton Inn & Suites Florence-Downtown, and the GunRunner Boutique Hotel are excellent choices.The 3.5-star Renaissance Shoals Resort and Spa has an outstanding 9.2 rating. It offers a variety of pool options, including indoor, outdoor, and poolside bar facilities, making it ideal for families. Guests frequently praise the friendly staff and the great location. While Pickwick Lake is 39.2 km away, the hotel is very close to River Heritage Park, at just 0.2 km.Another highly-rated option is the Hampton Inn & Suites Florence-Downtown, with a 9.2 rating. This hotel provides complimentary breakfast, including continental and buffet choices. It is located 36.1 km from Pickwick Lake, and also conveniently close to Kennedy-Douglass Centre for the Arts at 0.8 km and McFarland Park at 1.7 km. Guests consistently highlight the friendly staff, comfortable rooms, and great breakfast.The 3.5-star GunRunner Boutique Hotel, with an impressive 9.4 rating, offers free WiFi and complimentary self-parking. Many rooms feature a balcony or patio, and there's a lovely rooftop terrace. It is located 35.9 km from Pickwick Lake, and just 0.4 km from the Kennedy-Douglass Centre for the Arts. Guests frequently praise the wonderful staff, amazing bar, and beautiful rooms.
When is the best time to go to Florence?
The best time to go to Florence, Alabama, is during the spring (March to May) and autumn (September to November) months.These seasons offer pleasant weather conditions, with comfortable temperatures great for exploring the city's outdoor attractions and attending local events. You'll find fewer crowds compared to the peak summer months, making for a more relaxed experience.Spring brings blooming flowers and a generally mild climate, ideal for strolling along the Tennessee River or visiting the Muscle Shoals Sound Studio. Autumn boasts colourful foliage and crisp air, making it a wonderful time for enjoying the downtown area and its historic architecture.
Can I cancel my hotel reservation on Expedia?
You can cancel your hotel reservation on Expedia, although it depends on the cancellation policy of your booking. Most bookings are refundable if cancelled within 24 to 48 hours of the scheduled arrival. Be sure to check your booking confirmation for the exact cancellation policy. If free cancellation is available, you can cancel directly through your Expedia account by logging in, going to 'My Trips' and selecting your reservation. To find flexible deals, filter your search by 'Fully refundable property' for hotels in Florence.
How can I save on a hotel booking in Florence with Expedia?
One Key™—Expedia's free travel rewards program—gives you instant access to discounts with Member Prices on Florence hotels. Plus, you'll earn OneKeyCash™* on eligible bookings to use on future trips. Booking an Expedia hotel and flight package is another great way to save, where bundling can result in significant savings. *Excludes taxes and fees. OneKeyCash is not redeemable for cash and can only be used on Expedia and other participating brands.
How much is the nightly rate for a hotel in Florence?
Prices for hotels in Florence often vary, but you can find a great deal from NZ$102 on Expedia. All sorts of factors affect price, such as the time of year or the days of the week you choose for your stay. Find the best deals by being flexible with your dates, and sort search results by 'Price: low to high' for our cheapest rates.

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