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InsadongSeoul

Right at the centre of Seoul, this district is a mix of culture and shopping complemented by traditional Korean art, crafts and antiques.

With its peaceful and laid-back atmosphere, the central neighbourhood of Insadong offers a captivating blend of art, culture and traditional Korean teahouses.

Throughout the 500-year-long Joseon Dynasty, Insadong was where Korea’s artists came to study. The creative atmosphere remains today, and the main street Insadong-gil is now lined with independent shops selling unique handmade goods and is home to the oldest bookshop in Seoul. This very main street started life as a stream that divided two towns, whose respective names ended in “In” and “Sa”. When the two towns joined, “dong” (meaning neighbourhood) was added to the mix, and Insadong was born.

This is the spot to find many of Korea’s traditional arts and crafts, including the classic hanbok clothing and beautiful handmade writing paper, called hanji. One of the best things about the area is that there is something to suit all budgets. From cheap souvenirs to beautiful ceramic items with enormous price tags, Insadong is a great place to find that perfect gift or memento of your trip.

In keeping with its rich artistic heritage, Insadong is overflowing with art galleries. Head to the contemporary Hakgojae Gallery for work by Korean artists past and present, while the Gana Art Gallery boasts one of the largest floor spaces in the country. In all, there are around 100 art galleries in the Insadong area, so it’s worth planning which galleries you would like to visit beforehand.

The neighbourhood is known for its many traditional Korean teahouses. Your best bet is to explore on foot and simply lose yourself among the narrow streets that lead off from the main thoroughfare Insadong-gil. The teahouses serve up countless different blends of the leaf, along with some inventive dishes like green tea tiramisu.

Insadong is also a wonderful place to experience traditional Korean architecture, with some buildings and churches dating as far back as the 14th Century.

Most shops and galleries are open every day from mid-morning to early evening. A great time to visit Insadong is during the weekend when vehicles are restricted from Insadong-gil and stalls are set up along the street. You can reach Insadong by subway – get off at Anguk station.


Popular places to visit in Insadong

Top activities in Insadong


Top hotels in Insadong

Orakai Insadong Suites
Orakai Insadong Suites
4 out of 5
18 Insadong 4-Gil Jongno-Gu, Seoul, Seoul
The price is NZ$167 per night from 7 Dec. to 8 Dec.

Located in Jongno, this aparthotel is within a 10-minute walk of Jogyesa Temple and Cheonggyecheon. Myeongdong Street and Gwanghwamun are also within 15 minutes. ...

4.5/5Wonderful! (692 reviews)
The Strogt of Korea

"Very comfortable and convenient. Abdolutely grest area and friendly shop keepers"…"

Reviewed on 4 Jan. 2020

Orakai Insadong Suites
Sunbee Hotel
Sunbee Hotel
3 out of 5
26, Insadong 7-gil, Jongno-gu, Seoul, Seoul
The price is NZ$109 per night from 25 Nov. to 26 Nov.

Located in Jongno, this hotel is within a 10-minute walk of Jogyesa Temple and Cheonggyecheon. Lotte Department Store and Gwanghwamun are also within 15 minutes. ...

4.5/5Wonderful! (690 reviews)
Very comfortable

"Very good Strongly recommend Hotel is little bit old but is very clean and comfortable very friendly Staff"…"

Reviewed on 14 Feb. 2020

Sunbee Hotel
HOTEL KURETAKESO INSA-DONG SEOUL
HOTEL KURETAKESO INSA-DONG SEOUL
3 out of 5
20-9, Insadong-gil, Jongno-gu, Seoul, Jongno
The price is NZ$67 per night from 25 Nov. to 26 Nov.

Located in Jongno, this spa hotel is within a 10-minute walk of Unhyeongung and Jogyesa Temple. Gwangjang Traditional Market and Gyeongbok Palace are also within ...

4.2/5Very Good! (403 reviews)

"Some cleaning lady, didn’t do complete. No vacuum, didn’t wipe the table, didn’t wipe the bathroom floor!, But not Every cleaning lady , I say some!,"…"

Reviewed on 11 Feb. 2020

HOTEL KURETAKESO INSA-DONG SEOUL
UH Suite Jongno
UH Suite Jongno
3.5 out of 5
21, Jong-ro 12-gil, Seoul, Seoul
The price is NZ$259 per night from 25 Nov. to 26 Nov.

Located in Jongno, this aparthotel is within a 10-minute walk of Cheonggyecheon and Lotte Department Store. Myeongdong Street and Seoul City Hall are also within ...

4.9/5Exceptional! (9 reviews)

"Love the room, very spacious. Location is convenient too."…"

Reviewed on 7 Feb. 2020

UH Suite Jongno
UH Suite Jonggak
UH Suite Jonggak
3.5 out of 5
29, Ujeongguk-ro 2-gil, 4~5 Floor, Seoul, Seoul
The price is NZ$259 per night from 25 Nov. to 26 Nov.

Located in Jongno, this aparthotel is within a 10-minute walk of Cheonggyecheon and Lotte Department Store. Myeongdong Street and Seoul City Hall are also within ...

4.8/5Exceptional! (5 reviews)
UH스위트종각 숙박 후기

"룸상태가 깨끗합니다. 종각역 번화가 가운데 위치하여 위치성이 좋으나 밤에는 시끄러워서 가족여행으로는 맞지 않는 것 같습니다. 주차장도 없고요. 친구들끼리 지내기에는 훌륭한 것 같습니다."…"

Reviewed on 6 Aug. 2020

UH Suite Jonggak
Seoul YMCA Hotel
Seoul YMCA Hotel
2 out of 5
69, Jong-ro, Jongno-gu, Seoul
Free cancellation
The price is NZ$104 per night from 25 Nov. to 26 Nov.

Located in Jongno, this hotel is within a 10-minute walk of Cheonggyecheon and Lotte Department Store. Myeongdong Street and Seoul City Hall are also within ...

3.9/5Good! (164 reviews)

"It’s not a modern hotel with lots of facilities. However, its location is perfect; just adjacent to Jonggak station. Waking distance to Insadong & only 15 mins to Myeong-dong by walk. Variety choice of restaurants nearby, it’s recommended to those budget travelers."…"

Reviewed on 27 Dec. 2019

Seoul YMCA Hotel
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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