It’s hard not to fall in love with Amsterdam the minute you set foot on its ancient cobblestone streets and colourful canal banks. This hospitable city has been welcoming travellers from all corners of the globe for centuries, and will make you feel immediately at home. Amsterdamers love to speak English and their friendly, laid-back attitude is catching; it’s an easy place to wind down and relax before setting out to explore the city’s rich cultural heritage.
The compact city centre is easy to explore by foot or by using the excellent integrated public transport system of buses and trams for longer journeys. A canal cruise is a great way to get your bearings, taking around an hour to cover all the main sights, or take a tip from the locals and hire a bike to navigate this gently undulating terrain.
The city’s famous canal district dates back to the Golden Age of the 17th century, when city’s increasing importance led to rapid expansion beyond its old 13th-century boundaries. The Canal Ring is now a world heritage site, where you can admire some of Amsterdam’s finest merchants’ houses and warehouses and visit the Anne Frank House to learn the moving story of this brave young diary writer.
The Royal Palace on Dam Square is one of the city’s most striking landmarks; take a tour of its lavish state rooms painted by Rembrandt, or head for the top floor of the Peek & Cloppenburg department store for a bird’s-eye view of the busy square from the windows of Madame Tussauds waxwork museum. Art-lovers will be open-mouthed at the priceless collection of Dutch masters on show in the historic Rijksmuseum, while the strikingly modern Van Gogh Museum houses the iconic paintings of this troubled genius.
Take an eye-opening wander through the notorious Red Light District or mingle with the locals in the friendly bars and restaurants of Nieuwmarkt before heading for the nightlife in Leidseplein. The following morning, take a refreshing walk through the green spaces of Vondelpark or grab a coffee in one of Amsterdam’s famously liberal coffee houses. Beer lovers shouldn’t miss the Heineken Experience where you can visit the old brewery and find out more about the production of this famous local lager.
Whether you’re in search of historic buildings and tranquil waterways, world-class culture and fine cuisine, or great shopping and pulsating nightlife, this cosmopolitan city ticks all the boxes.
Museums, Biking and Boating
Anne Frank’s world-famous diary chronicles the moving history behind this much-visited Amsterdam landmark.
The work of one of the art world’s most enigmatic geniuses is the focus of this fascinating Amsterdam museum.
View one of the finest collections of Dutch masters in the world alongside priceless treasures from Asia and elsewhere.
History and heritage, fun and festivities come together in the beating heart of old and new Amsterdam.
Beer is the star attraction at this exhibition dedicated to Holland’s world-famous export.
From fine dining to fast food, concerts to clubbing, this popular entertainment hub in the heart of the city has something for everyone.
Discover the world’s largest collection of Van Gogh masterpieces with tickets to this eponymous museum. The exhibits are arranged chronologically so you can follow the artist’s biography and technical development.
8000 artistic and historical objects tell the story of 800 years of Dutch history, from the year 1200 right up to the present. The Rijksmuseum, which in English means The State Museum, exists for more that two hundred years and today belongs to the most breathtaking museums in the world.
Swing through Amsterdam's can't-miss sights and must-see attractions with one convenient card. With the I amsterdam City Card, you can pop into museums, galleries, and gardens, whisk around town on the city's buses and trams, and enjoy a scenic cruise to check out Amsterdam's iconic canal houses up close.
Our Evening Cruise is a 90 minute night cruise that introduces you to the unique vibe of Amsterdam by night. Thousands of lights highlight the hundreds of bridges and the iconic buildings alongside the canals. Our waiter welcomes you on board our comfortable, luxurious boat.
A warm welcome, a cool beer. 1867 was a ‘dam good year for beer. It was the year Gerard Adriaan Heineken built a new brewery in the heart of Amsterdam. Today, the Heineken Experience opens up a real ‘dam experience.
The “coolest” hangout in town, XtraCold Icebar, keeps it warm by kitting you out in parkas, so you can comfortably relax and sip drinks in this all-ice venue. Bundle up and head inside to chill out in a bar completely made up of ice, pairing your frosty beverages with thrilling stories of ice-bound explorers.
Stop and smell the flowers on your next vacation in these gorgeous gardens across the globe.