It’s hard not to fall in love with Amsterdam the minute you set foot on its ancient cobblestone streets and colourful canal banks. This hospitable city has been welcoming travellers from all corners of the globe for centuries, and will make you feel immediately at home. Amsterdamers love to speak English and their friendly, laid-back attitude is catching; it’s an easy place to wind down and relax before setting out to explore the city’s rich cultural heritage.
The compact city centre is easy to explore by foot or by using the excellent integrated public transport system of buses and trams for longer journeys. A canal cruise is a great way to get your bearings, taking around an hour to cover all the main sights, or take a tip from the locals and hire a bike to navigate this gently undulating terrain.
The city’s famous canal district dates back to the Golden Age of the 17th century, when city’s increasing importance led to rapid expansion beyond its old 13th-century boundaries. The Canal Ring is now a world heritage site, where you can admire some of Amsterdam’s finest merchants’ houses and warehouses and visit the Anne Frank House to learn the moving story of this brave young diary writer.
The Royal Palace on Dam Square is one of the city’s most striking landmarks; take a tour of its lavish state rooms painted by Rembrandt, or head for the top floor of the Peek & Cloppenburg department store for a bird’s-eye view of the busy square from the windows of Madame Tussauds waxwork museum. Art-lovers will be open-mouthed at the priceless collection of Dutch masters on show in the historic Rijksmuseum, while the strikingly modern Van Gogh Museum houses the iconic paintings of this troubled genius.
Take an eye-opening wander through the notorious Red Light District or mingle with the locals in the friendly bars and restaurants of Nieuwmarkt before heading for the nightlife in Leidseplein. The following morning, take a refreshing walk through the green spaces of Vondelpark or grab a coffee in one of Amsterdam’s famously liberal coffee houses. Beer lovers shouldn’t miss the Heineken Experience where you can visit the old brewery and find out more about the production of this famous local lager.
Whether you’re in search of historic buildings and tranquil waterways, world-class culture and fine cuisine, or great shopping and pulsating nightlife, this cosmopolitan city ticks all the boxes.
Museums, Biking and Boating
Anne Frank’s world-famous diary chronicles the moving history behind this much-visited Amsterdam landmark.
The work of one of the art world’s most enigmatic geniuses is the focus of this fascinating Amsterdam museum.
View one of the finest collections of Dutch masters in the world alongside priceless treasures from Asia and elsewhere.
History and heritage, fun and festivities come together in the beating heart of old and new Amsterdam.
Beer is the star attraction at this exhibition dedicated to Holland’s world-famous export.
From fine dining to fast food, concerts to clubbing, this popular entertainment hub in the heart of the city has something for everyone.
Explore Amsterdam on an iconic red double-decker bus! This hop-on hop-off tour allows you discover the city at your own pace, as well as having unlimited access to the bus for a 24 or 48 hour period.
Take a tour that lets you marvel at the far-reaching views over Rotterdam’s busy harbor from the height of Euromast Tower. See how delicate earthenware is produced in Delft, and see the charming center of The Hague on this pleasant day trip.
Few world destinations were built for biking, and Amsterdam is one of them. Explore the city's best on two wheels, cycling along canals through the Red Light District, passing landmarks like the Rijksmuseum, and discovering locals' favorite hidden gems.
Stroll through the infamous Red Light District of Amsterdam with a knowledgeable guide to uncover how counterculture thrives in this area. Witness firsthand the cities liberal attitudes to sex and cannabis as you explore the notorious streets.
Spend an evening on the water, savoring fresh-from-the-oven pizza and refreshing drinks as you cruise through Amsterdam's picturesque canals. Enjoy delicious Italian pizzas, ice cream for dessert, and cold Heineken beer as the city sights pass you by.
Discover Bruges, an immaculately preserved medieval old town, just over the border into Belgium. Team up with an experienced guide to hear stories about this picture-perfect town while you explore charming streets, quaint canals, and exquisite shops selling everything from monk-brewed beer to handmade chocolates.