Embarcadero Travel Guide

Tourist Guide

Embarcadero
Embarcadero
Embarcadero
Embarcadero
Embarcadero

A buzzing hub full of adventure, entertainment and good food along San Francisco’s busy waterfront.

The Embarcadero is a long and broad stretch of waterfront, dotted with piers in San Francisco’s Financial District. Along its course, you’ll find fantastic shops, superb restaurants, plenty of attractions and wide open spaces. The Fisherman’s Wharf neighbourhood is a favourite with visitors and Pier 39 has plenty of entertainment in the form of shopping, dining and a colony of sea lions!

Take a leisurely stroll along the bay, or if you’re feeling energetic, join the throngs of joggers who frequent this part of the city to take in the views and enjoy the cool breezes that come off the ocean.

The Embarcadero attracts lovers of all things food-related on Tuesdays, Thursdays and Saturdays when the Ferry Plaza Farmers Market is in town, offering superb organic produce. There are more than 100 stalls along the pavement outside the Ferry Building between 10 a.m. and 2 p.m. on Tuesdays and Thursdays and between 8 a.m. and 2 p.m. on Saturdays. The vendors sell an array of beautiful flowers and tempting fruit, cheeses, ice cream and pre-prepared meals. Pick up some freshly-baked goodies and fresh produce to enjoy al fresco. On market days, if you want to improve your cooking skills, you can join a cookery class run by the Centre for Urban Education about Sustainable Agriculture (CUESA).

The previously-mentioned Ferry Building, located at the foot of Market Street, is well worth a visit. This grand structure is the perfect place to spend some time people watching, or to enjoy some delicious food in one of the gourmet bistros or cafés. Behind the Ferry Building, there are uninterrupted views across San Francisco Bay and the Bay Bridge to the south.

About 1.6 kilometres north from the Ferry Building, you can find Pier 33, which is a great location to relax and watch the world go by, eat or just grab a coffee. You can take a ferry across to Alcatraz Island from here or take a boat tour. A little further north, you’ll find Fisherman’s Wharf and the Aquarium of the Bay. Buying a Wharf Pass will give you discounted access to all these attractions and a whole lot more.

The Embarcadero is an easy, flat area of the “city of the seven hills”. However, cable cars do run the length of the wharf road in both directions.


Popular places to visit

Activities


Our pick of the best Embarcadero Hotel Deals

Holiday Inn Golden Gateway by IHG

Holiday Inn Golden Gateway by IHG

3.5 out of 5
1500 Van Ness Ave San Francisco CA
The price is NZ$262 per night from 19 Apr to 20 Apr
NZ$262
19 Apr - 20 Apr
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the pool and the ...
9/10 Wonderful! (5,565 reviews)
Staff were amazing! Room was a little noisy, clean but looked old/worn.

Reviewed on 16 Apr 2026

Holiday Inn Golden Gateway by IHG
Handlery Union Square Hotel

Handlery Union Square Hotel

3.5 out of 5
351 Geary St San Francisco CA
The price is NZ$317 per night from 20 Apr to 21 Apr
NZ$317
20 Apr - 21 Apr
includes taxes & fees
Stay at this family-friendly hotel in San Francisco. Enjoy free Wi-Fi, a fitness centre and valet parking (surcharge). Our guests praise the pool and the helpful ...
8.8/10 Excellent! (3,018 reviews)
Pool was clean, Staff is polite and helpful and the rooms are comfortable and clean.

Reviewed on 15 Apr 2026

Handlery Union Square Hotel
Hotel Riu Plaza Fisherman's Wharf

Hotel Riu Plaza Fisherman's Wharf

4 out of 5
2500 Mason St San Francisco CA
The price is NZ$358 per night from 20 Apr to 21 Apr
NZ$358
20 Apr - 21 Apr
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free breakfast, free Wi-Fi and a 24-hour fitness centre. Our guests praise the breakfast and the ...
9/10 Wonderful! (7,384 reviews)
Great breakfast, nice staff and very friendly. Location close to restaurants and shopping.

Reviewed on 16 Apr 2026

Hotel Riu Plaza Fisherman's Wharf
Club Quarters Hotel in San Francisco

Club Quarters Hotel in San Francisco

4 out of 5
424 Clay St San Francisco CA
The price is NZ$236 per night from 26 Apr to 27 Apr
NZ$236
26 Apr - 27 Apr
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and room service. Our guests praise the helpful staff and the ...
9/10 Wonderful! (3,061 reviews)
Good location for walking around town and good rooms. Staff were also good.

Reviewed on 16 Apr 2026

Club Quarters Hotel in San Francisco
YOTEL San Francisco

YOTEL San Francisco

3 out of 5
1095 Market St San Francisco CA
The price is NZ$209 per night from 19 Apr to 20 Apr
NZ$209
19 Apr - 20 Apr
includes taxes & fees
Stay at this hotel in San Francisco. Enjoy free breakfast, free Wi-Fi and a fitness centre. Our guests praise the helpful staff and the clean rooms in their ...
8.2/10 Very Good! (1,009 reviews)
Great location if you need to be downtown. We were there for two nights for a show at Bill Graham and it was great walking to everywhere. Only thing I would have changed is that the “view” that I paid extra for was not viewable from anywhere in the room except the bathroom. Plus the room was quite ...

Reviewed on 15 Apr 2026

YOTEL San Francisco
Hilton San Francisco Union Square

Hilton San Francisco Union Square

4 out of 5
333 O'Farrell St. San Francisco CA
The price is NZ$368 per night from 8 May to 9 May
NZ$368
8 May - 9 May
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy 2 bars/lounges, breakfast (surcharge) and a 24-hour health club. Our guests praise the helpful staff ...
8.4/10 Very Good! (1,246 reviews)
It was excellent good experience

Reviewed on 13 Apr 2026

Hilton San Francisco Union Square
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Embarcadero

Financial District

Financial District

4/5(16 area reviews)

Gourmet restaurants Chinatown and top sights from Embarcadero Center to Market Street Railway Museum – discover Financial District, a destination also famous for its shopping.

Financial District
Chinatown

Chinatown

4/5(20 area reviews)

Enjoy the popular shops in Chinatown. Commercial Street is a worthwhile stop, and you can jump on the metro at Chinatown-Rose Pak Stop or Powell St & Clay St Stop to see more of San Francisco.

Chinatown
North Beach

North Beach

4.5/5(124 area reviews)

Travellers love North Beach for its popular shops, and you can see more of San Francisco by jumping on the metro at Columbus Ave & Lombard St Stop or Columbus Ave & Chestnut St Stop. You might spend time checking out top sights like Pier 39 and San Francisco Bay.

North Beach
Union Square

Union Square

4/5(249 area reviews)

Known for its charming cafes and popular shops, there's plenty to explore in Union Square. Check out top attractions like Westin St Francis Hotel Glass Elevators and Union Square, and jump on the metro at Powell St & Geary Blvd Stop or Powell St & Post St Stop to see more of the city.

Union Square
San Francisco skyline, Oracle Park, and a bustling marina at sunrise. Aerial view of the city's iconic landmarks. South Beach Harbor, San Francisco, California, USA

South Park

Oracle Park and Brannan Street Wharf are a few top attractions in South Park. Hop around the city on the metro at 2nd & King Station or Fourth-Brannan Station and check out the area's fascinating museums, popular shops and acclaimed art galleries.

South Park
Downtown San Francisco

Downtown San Francisco

3/5(34 area reviews)

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and San Francisco Bay are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

Downtown San Francisco


Embarcadero Travel Guide

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