Embarcadero Travel Guide

Tourist Guide

Embarcadero showing central business district and a city
Embarcadero
Embarcadero
Embarcadero which includes outdoor art, a city and skyline
Embarcadero featuring a garden, street scenes and cbd

A buzzing hub full of adventure, entertainment and good food along San Francisco’s busy waterfront.

The Embarcadero is a long and broad stretch of waterfront, dotted with piers in San Francisco’s Financial District. Along its course, you’ll find fantastic shops, superb restaurants, plenty of attractions and wide open spaces. The Fisherman’s Wharf neighbourhood is a favourite with visitors and Pier 39 has plenty of entertainment in the form of shopping, dining and a colony of sea lions!

Take a leisurely stroll along the bay, or if you’re feeling energetic, join the throngs of joggers who frequent this part of the city to take in the views and enjoy the cool breezes that come off the ocean.

The Embarcadero attracts lovers of all things food-related on Tuesdays, Thursdays and Saturdays when the Ferry Plaza Farmers Market is in town, offering superb organic produce. There are more than 100 stalls along the pavement outside the Ferry Building between 10 a.m. and 2 p.m. on Tuesdays and Thursdays and between 8 a.m. and 2 p.m. on Saturdays. The vendors sell an array of beautiful flowers and tempting fruit, cheeses, ice cream and pre-prepared meals. Pick up some freshly-baked goodies and fresh produce to enjoy al fresco. On market days, if you want to improve your cooking skills, you can join a cookery class run by the Centre for Urban Education about Sustainable Agriculture (CUESA).

The previously-mentioned Ferry Building, located at the foot of Market Street, is well worth a visit. This grand structure is the perfect place to spend some time people watching, or to enjoy some delicious food in one of the gourmet bistros or cafés. Behind the Ferry Building, there are uninterrupted views across San Francisco Bay and the Bay Bridge to the south.

About 1.6 kilometres north from the Ferry Building, you can find Pier 33, which is a great location to relax and watch the world go by, eat or just grab a coffee. You can take a ferry across to Alcatraz Island from here or take a boat tour. A little further north, you’ll find Fisherman’s Wharf and the Aquarium of the Bay. Buying a Wharf Pass will give you discounted access to all these attractions and a whole lot more.

The Embarcadero is an easy, flat area of the “city of the seven hills”. However, cable cars do run the length of the wharf road in both directions.


Popular places to visit

Activities


Our pick of the best Embarcadero Hotel Deals

Holiday Inn Golden Gateway by IHG

Holiday Inn Golden Gateway by IHG

3.5 out of 5
1500 Van Ness Ave, San Francisco, CA
The price is NZ$247 per night from 21 Nov to 22 Nov
NZ$247
21 Nov - 22 Nov
includes taxes & fees
Book a stay at this business-friendly hotel in San Francisco. Enjoy free WiFi, breakfast (surcharge), and a 24-hour fitness center. Our guests praise the pool ...
8.8/10 Excellent! (4,761 reviews)
Great location, very clean, professional staff! I would definitely go back there

Reviewed on 2 Nov 2025

Holiday Inn Golden Gateway by IHG
Hilton San Francisco Financial District

Hilton San Francisco Financial District

4 out of 5
750 Kearny St, San Francisco, CA
Fully refundableReserve now, pay when you stay
The price is NZ$201 per night from 30 Nov to 1 Dec
NZ$201
30 Nov - 1 Dec
includes taxes & fees
Book a stay at this business-friendly hotel in San Francisco. Enjoy breakfast (surcharge), a fitness center, and WiFi (surcharge). Our guests praise the helpful ...
8.6/10 Excellent! (1,956 reviews)
We chose the Hilton in the Financial District because of its proximity to the theatre we were going to. We were in for a pleasant surprise as we explored the China Town. Nice area to walk around and experience San Francisco’s Chinatown culture. Walking distance to some great food options and ...

Reviewed on 3 Nov 2025

Hilton San Francisco Financial District
DoubleTree by Hilton Hotel Berkeley Marina

DoubleTree by Hilton Hotel Berkeley Marina

4 out of 5
200 Marina Blvd, Berkeley, CA
The price is NZ$262 per night from 9 Nov to 10 Nov
NZ$262
9 Nov - 10 Nov
includes taxes & fees
Stay at this 4-star eco-certified hotel in Berkeley. Enjoy free WiFi, a marina, and breakfast (surcharge). Our guests praise the breakfast and the restaurant ...
8.2/10 Very Good! (3,635 reviews)
The room was very clean and the check in was easy.

Reviewed on 1 Nov 2025

DoubleTree by Hilton Hotel Berkeley Marina
Hotel Riu Plaza Fisherman's Wharf

Hotel Riu Plaza Fisherman's Wharf

4 out of 5
2500 Mason St, San Francisco, CA
Fully refundableReserve now, pay when you stay
The price is NZ$300 per night from 30 Nov to 1 Dec
NZ$300
30 Nov - 1 Dec
includes taxes & fees
Book a stay at this business-friendly hotel in San Francisco. Enjoy free breakfast, free WiFi, and a 24-hour fitness center. Our guests praise the breakfast ...
8.8/10 Excellent! (7,029 reviews)
Rooms were very clean, the check in and check out process was very easy. The gentlemen assisting in our luggage’s were so kind in holding our bags before check in so we didn’t have to lug them throughout the day. Breakfast was delicious and reminded me of an all inclusive amenity. Great ...

Reviewed on 5 Nov 2025

Hotel Riu Plaza Fisherman's Wharf
Crowne Plaza San Francisco Airport by IHG

Crowne Plaza San Francisco Airport by IHG

3.5 out of 5
1177 Airport Blvd, Burlingame, CA
The price is NZ$165 per night from 24 Nov to 25 Nov
NZ$165
24 Nov - 25 Nov
includes taxes & fees
Stay at this 3.5-star business-friendly hotel in Burlingame. Enjoy free WiFi, room service, and a fitness center. Our guests praise the helpful staff and the ...
7.6/10 Good! (2,368 reviews)
Nice room and efficient staff.

Reviewed on 2 Nov 2025

Crowne Plaza San Francisco Airport by IHG
Best Western Plus Grosvenor Airport Hotel

Best Western Plus Grosvenor Airport Hotel

3 out of 5
380 S Airport Boulevard, South San Francisco, CA
The price is NZ$199 per night from 21 Nov to 22 Nov
NZ$199
21 Nov - 22 Nov
includes taxes & fees
Stay at this 3-star business-friendly hotel in South San Francisco. Enjoy free breakfast, a free airport shuttle, and room service. Our guests praise the helpful ...
8.4/10 Very Good! (1,686 reviews)
Great staff

Reviewed on 2 Nov 2025

Best Western Plus Grosvenor Airport Hotel
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Embarcadero

Financial District - Ferry Building

Financial District

4/5(16 area reviews)

Gourmet restaurants Chinatown and top sights from Embarcadero Center to Market Street Railway Museum – discover Financial District, a destination also famous for its shopping.

Financial District
Chinatown which includes street scenes

Chinatown

4/5(20 area reviews)

Enjoy the popular shops in Chinatown. Dragon's Gate is a worthwhile stop, and you can jump on the metro at Chinatown-Rose Pak Stop or Powell St & Clay St Stop to see more of San Francisco.

Chinatown
North Beach showing skyline and a city

North Beach

4.5/5(124 area reviews)

Travellers love North Beach for its popular shops, and you can see more of San Francisco by jumping on the metro at Columbus Ave & Lombard St Stop or Columbus Ave & Chestnut St Stop. You might spend time checking out top sights like Pier 39 and San Francisco Bay.

North Beach
Union Square which includes a skyscraper and a city

Union Square

4/5(249 area reviews)

Known for its charming cafes and popular shops, there's plenty to explore in Union Square. Check out top attractions like Westin St Francis Hotel Glass Elevators and Union Square, and jump on the metro at Powell St & Geary Blvd Stop or Powell St & Post St Stop to see more of the city.

Union Square
Default Image

Downtown San Francisco

3/5(34 area reviews)

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and Chase Center are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

Downtown San Francisco
Nob Hill which includes a city and street scenes

Nob Hill

4/5(59 area reviews)

Gourmet restaurants Chinatown and top sights from SF Masonic Auditorium to Cable Car Museum – discover Nob Hill, a destination also famous for its shopping.

Nob Hill


Embarcadero Travel Guide

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