Embarcadero Travel Guide

Tourist Guide

Embarcadero
Embarcadero
Embarcadero
Embarcadero
Embarcadero

A buzzing hub full of adventure, entertainment and good food along San Francisco’s busy waterfront.

The Embarcadero is a long and broad stretch of waterfront, dotted with piers in San Francisco’s Financial District. Along its course, you’ll find fantastic shops, superb restaurants, plenty of attractions and wide open spaces. The Fisherman’s Wharf neighbourhood is a favourite with visitors and Pier 39 has plenty of entertainment in the form of shopping, dining and a colony of sea lions!

Take a leisurely stroll along the bay, or if you’re feeling energetic, join the throngs of joggers who frequent this part of the city to take in the views and enjoy the cool breezes that come off the ocean.

The Embarcadero attracts lovers of all things food-related on Tuesdays, Thursdays and Saturdays when the Ferry Plaza Farmers Market is in town, offering superb organic produce. There are more than 100 stalls along the pavement outside the Ferry Building between 10 a.m. and 2 p.m. on Tuesdays and Thursdays and between 8 a.m. and 2 p.m. on Saturdays. The vendors sell an array of beautiful flowers and tempting fruit, cheeses, ice cream and pre-prepared meals. Pick up some freshly-baked goodies and fresh produce to enjoy al fresco. On market days, if you want to improve your cooking skills, you can join a cookery class run by the Centre for Urban Education about Sustainable Agriculture (CUESA).

The previously-mentioned Ferry Building, located at the foot of Market Street, is well worth a visit. This grand structure is the perfect place to spend some time people watching, or to enjoy some delicious food in one of the gourmet bistros or cafés. Behind the Ferry Building, there are uninterrupted views across San Francisco Bay and the Bay Bridge to the south.

About 1.6 kilometres north from the Ferry Building, you can find Pier 33, which is a great location to relax and watch the world go by, eat or just grab a coffee. You can take a ferry across to Alcatraz Island from here or take a boat tour. A little further north, you’ll find Fisherman’s Wharf and the Aquarium of the Bay. Buying a Wharf Pass will give you discounted access to all these attractions and a whole lot more.

The Embarcadero is an easy, flat area of the “city of the seven hills”. However, cable cars do run the length of the wharf road in both directions.


Popular places to visit

Activities


Our pick of the best Embarcadero Hotel Deals

Holiday Inn Golden Gateway by IHG

Holiday Inn Golden Gateway by IHG

3.5 out of 5
1500 Van Ness Ave San Francisco CA
Fully refundableReserve now, pay when you stay
The price is NZ$352 per night from 4 June to 5 June
NZ$352
4 June - 5 June
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the pool and the ...
9/10 Wonderful! (5,839 reviews)
"Just wish the cafe was open latervtgan 10 pm."

Reviewed on 1 June 2026

Holiday Inn Golden Gateway by IHG
Hotel Riu Plaza Fisherman's Wharf

Hotel Riu Plaza Fisherman's Wharf

4 out of 5
2500 Mason St San Francisco CA
The price is NZ$401 per night from 8 June to 9 June
NZ$401
8 June - 9 June
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free breakfast, free Wi-Fi and a 24-hour fitness centre. Our guests praise the breakfast and the ...
9/10 Wonderful! (7,505 reviews)
"great hotel"

Reviewed on 1 June 2026

Hotel Riu Plaza Fisherman's Wharf
Handlery Union Square Hotel

Handlery Union Square Hotel

3.5 out of 5
351 Geary St San Francisco CA
The price is NZ$313 per night from 7 June to 8 June
NZ$313
7 June - 8 June
includes taxes & fees
Stay at this family-friendly hotel in San Francisco. Enjoy free Wi-Fi, a fitness centre and valet parking (surcharge). Our guests praise the pool and the helpful ...
8.8/10 Excellent! (3,165 reviews)
"The staff were great every single one of them! However the property is very old, squeaky floors, low dimmed lighting. The AC (thermostat) is extremely old and not the most efficient. The shower pressure was very weak. Room was clean and comfortable however, not much views even from the 7th floor. ..."

Reviewed on 1 June 2026

Handlery Union Square Hotel
Hilton San Francisco Union Square

Hilton San Francisco Union Square

4 out of 5
333 O'Farrell St. San Francisco CA
The price is NZ$361 per night from 2 July to 3 July
NZ$361
2 July - 3 July
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy 2 bars/lounges, breakfast (surcharge) and a 24-hour health club. Our guests praise the helpful staff ...
8.6/10 Excellent! (1,335 reviews)
"Location"

Reviewed on 1 June 2026

Hilton San Francisco Union Square
Parc 55 San Francisco - A Hilton Hotel

Parc 55 San Francisco - A Hilton Hotel

4 out of 5
55 Cyril Magnin St San Francisco CA
The price is NZ$316 per night from 2 July to 3 July
NZ$316
2 July - 3 July
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy 2 restaurants, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the helpful ...
8.6/10 Excellent! (1,500 reviews)
"The room was clean. My door to my room almost locked me out and my wife in several times. The hotel is very nice otherwise. My main complaint is that I was double charged for Parking my car on hotel property overnight. So I paid double for parking. When I called the hotel to ask about why they told ..."

Reviewed on 31 May 2026

Parc 55 San Francisco - A Hilton Hotel
Hilton San Francisco Financial District

Hilton San Francisco Financial District

4 out of 5
750 Kearny St San Francisco CA
The price is NZ$306 per night from 28 June to 29 June
NZ$306
28 June - 29 June
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy breakfast (surcharge), a fitness centre and Wi-Fi (surcharge). Our guests praise the helpful staff ...
8.8/10 Excellent! (2,835 reviews)
"Todo estuvo muy bien"

Reviewed on 31 May 2026

Hilton San Francisco Financial District
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Embarcadero

Financial District

Financial District

4/5(16 area reviews)

Gourmet restaurants Chinatown and top sights from Embarcadero Center to Market Street Railway Museum – discover Financial District, a destination also famous for its shopping.

Financial District
Chinatown

Chinatown

4/5(20 area reviews)

Enjoy the popular shops in Chinatown. Dragon's Gate is a worthwhile stop, and you can jump on the metro at Chinatown-Rose Pak Stop or Powell St & Clay St Stop to see more of San Francisco.

Chinatown
North Beach

North Beach

4.5/5(124 area reviews)

Travellers love North Beach for its popular shops, and you can see more of San Francisco by jumping on the metro at Columbus Ave & Lombard St Stop or Columbus Ave & Chestnut St Stop. You might spend time checking out top sights like Pier 39 and San Francisco Bay.

North Beach
Union Square

Union Square

4/5(249 area reviews)

Known for its charming cafes and popular shops, there's plenty to explore in Union Square. Check out top attractions like Westin St Francis Hotel Glass Elevators and Union Square, and jump on the metro at Powell St & Geary Blvd Stop or Powell St & Post St Stop to see more of the city.

Union Square
San Francisco skyline, Oracle Park, and a bustling marina at sunrise. Aerial view of the city's iconic landmarks. South Beach Harbor, San Francisco, California, USA

South Park

Oracle Park and Brannan Street Wharf are a few top attractions in South Park. Hop around the city on the metro at 2nd & King Station or Fourth-Brannan Station and check out the area's fascinating museums, popular shops and acclaimed art galleries.

South Park
Downtown San Francisco

Downtown San Francisco

3/5(34 area reviews)

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and San Francisco Bay are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

Downtown San Francisco


Embarcadero Travel Guide

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