Embarcadero Travel Guide

Tourist Guide

A tall building with classical architecture and a palm tree in the foreground.
A waterfront promenade with a city skyline in the background.
A cityscape with modern buildings, a large red sculpture, and a bridge.
A cityscape with modern skyscrapers, a large stone sculpture, and a flag-raising ceremony.
A city park with palm trees, a fountain, and tall buildings in the background.

A buzzing hub full of adventure, entertainment and good food along San Francisco’s busy waterfront.

The Embarcadero is a long and broad stretch of waterfront, dotted with piers in San Francisco’s Financial District. Along its course, you’ll find fantastic shops, superb restaurants, plenty of attractions and wide open spaces. The Fisherman’s Wharf neighbourhood is a favourite with visitors and Pier 39 has plenty of entertainment in the form of shopping, dining and a colony of sea lions!

Take a leisurely stroll along the bay, or if you’re feeling energetic, join the throngs of joggers who frequent this part of the city to take in the views and enjoy the cool breezes that come off the ocean.

The Embarcadero attracts lovers of all things food-related on Tuesdays, Thursdays and Saturdays when the Ferry Plaza Farmers Market is in town, offering superb organic produce. There are more than 100 stalls along the pavement outside the Ferry Building between 10 a.m. and 2 p.m. on Tuesdays and Thursdays and between 8 a.m. and 2 p.m. on Saturdays. The vendors sell an array of beautiful flowers and tempting fruit, cheeses, ice cream and pre-prepared meals. Pick up some freshly-baked goodies and fresh produce to enjoy al fresco. On market days, if you want to improve your cooking skills, you can join a cookery class run by the Centre for Urban Education about Sustainable Agriculture (CUESA).

The previously-mentioned Ferry Building, located at the foot of Market Street, is well worth a visit. This grand structure is the perfect place to spend some time people watching, or to enjoy some delicious food in one of the gourmet bistros or cafés. Behind the Ferry Building, there are uninterrupted views across San Francisco Bay and the Bay Bridge to the south.

About 1.6 kilometres north from the Ferry Building, you can find Pier 33, which is a great location to relax and watch the world go by, eat or just grab a coffee. You can take a ferry across to Alcatraz Island from here or take a boat tour. A little further north, you’ll find Fisherman’s Wharf and the Aquarium of the Bay. Buying a Wharf Pass will give you discounted access to all these attractions and a whole lot more.

The Embarcadero is an easy, flat area of the “city of the seven hills”. However, cable cars do run the length of the wharf road in both directions.


Stay near popular Embarcadero attractions

Activities


Our pick of the best Embarcadero Hotel Deals

Holiday Inn Golden Gateway by IHG

Holiday Inn Golden Gateway by IHG

3.5 out of 5
1500 Van Ness Ave San Francisco CA
The price is NZ$249 per night from 29 Nov to 30 Nov
NZ$249
29 Nov - 30 Nov
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the pool and the ...
9/10 Wonderful! (6,454 reviews)
"It was great having secure parking, which is much cheaper if booked ahead with the room rather than onsite."

Reviewed on 3 Nov 2026

Holiday Inn Golden Gateway by IHG
Hotel Riu Plaza Fisherman's Wharf

Hotel Riu Plaza Fisherman's Wharf

4 out of 5
2500 Mason St San Francisco CA
Fully refundableReserve now, pay when you stay
The price is NZ$322 per night from 8 Nov to 9 Nov
NZ$322
8 Nov - 9 Nov
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free breakfast, free Wi-Fi and a 24-hour fitness centre. Our guests praise the breakfast and the ...
9/10 Wonderful! (7,757 reviews)
"Lovely"

Reviewed on 3 Nov 2026

Hotel Riu Plaza Fisherman's Wharf
Hilton San Francisco Union Square

Hilton San Francisco Union Square

4 out of 5
333 O'Farrell St. San Francisco CA
The price is NZ$316 per night from 22 Nov to 23 Nov
NZ$316
22 Nov - 23 Nov
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy 2 bars/lounges, breakfast (surcharge) and a 24-hour health club. Our guests praise the helpful staff ...
8.6/10 Excellent! (1,870 reviews)
"Great stay!"

Reviewed on 3 Nov 2026

Hilton San Francisco Union Square
FOUND Hotel Carlton, Nob Hill

FOUND Hotel Carlton, Nob Hill

2 out of 5
1075 Sutter St San Francisco CA
The price is NZ$159 per night from 25 Nov to 26 Nov
NZ$159
25 Nov - 26 Nov
includes taxes & fees
Stay at this hotel in San Francisco. Enjoy free Wi-Fi, a 24-hour front desk and Netflix. Our guests praise the helpful staff in their reviews. Popular attractions ...
FOUND Hotel Carlton, Nob Hill
The Marina Inn on San Francisco Bay

The Marina Inn on San Francisco Bay

3.5 out of 5
68 Monarch Bay Dr San Leandro CA
The price is NZ$194 per night from 4 Nov to 5 Nov
NZ$194
4 Nov - 5 Nov
includes taxes & fees
Stay at this golf hotel in San Leandro. Enjoy free breakfast, free Wi-Fi and a free airport shuttle. Our guests praise the breakfast and the helpful staff in ...
8.6/10 Excellent! (2,893 reviews)
"Room was clean and comfy."

Reviewed on 3 Nov 2026

The Marina Inn on San Francisco Bay
Parc 55 San Francisco - A Hilton Hotel

Parc 55 San Francisco - A Hilton Hotel

4 out of 5
55 Cyril Magnin St San Francisco CA
The price is NZ$307 per night from 21 Nov to 22 Nov
NZ$307
21 Nov - 22 Nov
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy 2 restaurants, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the helpful ...
Parc 55 San Francisco - A Hilton Hotel
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Our guide on where to stay in Embarcadero

Find the best Embarcadero areas for the activities you enjoy most.

Union Square

Known for its charming cafes and popular shops, there's plenty to explore in Union Square. Check out top attractions like Westin St Francis Hotel Glass Elevators and Union Square, and jump on the metro at Powell St & Geary Blvd Stop or Powell St & Post St Stop to see more of the city.

Downtown San Francisco

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and Chase Center are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

Fisherman's Wharf

Travellers love Fisherman's Wharf for its popular shops, and you can see more of San Francisco by jumping on the metro at Jones St and Beach St Stop or Jefferson St & Taylor St Stop. You might spend time checking out top sights like Pier 39 and San Francisco Bay.

South of Market

Gourmet restaurants great entertainment and top sights from Oracle Park to Chase Center – discover South of Market, a destination also famous for its shopping.

Nob Hill

Gourmet restaurants Chinatown and top sights from SF Masonic Auditorium to Cable Car Museum – discover Nob Hill, a destination also famous for its shopping.



Embarcadero Travel Guide

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