Embarcadero Travel Guide

Tourist Guide

Embarcadero showing central business district and a city
Embarcadero
Embarcadero
Embarcadero which includes outdoor art, a city and skyline
Embarcadero featuring a garden, street scenes and cbd

A buzzing hub full of adventure, entertainment and good food along San Francisco’s busy waterfront.

The Embarcadero is a long and broad stretch of waterfront, dotted with piers in San Francisco’s Financial District. Along its course, you’ll find fantastic shops, superb restaurants, plenty of attractions and wide open spaces. The Fisherman’s Wharf neighbourhood is a favourite with visitors and Pier 39 has plenty of entertainment in the form of shopping, dining and a colony of sea lions!

Take a leisurely stroll along the bay, or if you’re feeling energetic, join the throngs of joggers who frequent this part of the city to take in the views and enjoy the cool breezes that come off the ocean.

The Embarcadero attracts lovers of all things food-related on Tuesdays, Thursdays and Saturdays when the Ferry Plaza Farmers Market is in town, offering superb organic produce. There are more than 100 stalls along the pavement outside the Ferry Building between 10 a.m. and 2 p.m. on Tuesdays and Thursdays and between 8 a.m. and 2 p.m. on Saturdays. The vendors sell an array of beautiful flowers and tempting fruit, cheeses, ice cream and pre-prepared meals. Pick up some freshly-baked goodies and fresh produce to enjoy al fresco. On market days, if you want to improve your cooking skills, you can join a cookery class run by the Centre for Urban Education about Sustainable Agriculture (CUESA).

The previously-mentioned Ferry Building, located at the foot of Market Street, is well worth a visit. This grand structure is the perfect place to spend some time people watching, or to enjoy some delicious food in one of the gourmet bistros or cafés. Behind the Ferry Building, there are uninterrupted views across San Francisco Bay and the Bay Bridge to the south.

About 1.6 kilometres north from the Ferry Building, you can find Pier 33, which is a great location to relax and watch the world go by, eat or just grab a coffee. You can take a ferry across to Alcatraz Island from here or take a boat tour. A little further north, you’ll find Fisherman’s Wharf and the Aquarium of the Bay. Buying a Wharf Pass will give you discounted access to all these attractions and a whole lot more.

The Embarcadero is an easy, flat area of the “city of the seven hills”. However, cable cars do run the length of the wharf road in both directions.


Popular places to visit

Activities


Our pick of the best Embarcadero Hotel Deals

Harbor Court Hotel

Harbor Court Hotel

4 out of 5
165 Steuart St San Francisco CA
The price is NZ$364 per night from 26 Dec to 27 Dec
NZ$364
26 Dec - 27 Dec
includes taxes & fees
Stay at this boutique hotel in San Francisco. Enjoy free breakfast, free Wi-Fi and a fitness centre. Our guests praise the helpful staff in their reviews. Popular ...
9/10 Wonderful! (1,002 reviews)
Room was perfect and customer service amazing!

Reviewed on 20 Dec 2025

Harbor Court Hotel
Hotel Riu Plaza Fisherman's Wharf

Hotel Riu Plaza Fisherman's Wharf

4 out of 5
2500 Mason St San Francisco CA
The price is NZ$291 per night from 23 Dec to 24 Dec
NZ$291
23 Dec - 24 Dec
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free breakfast, free Wi-Fi and a 24-hour fitness centre. Our guests praise the breakfast and the ...
8.8/10 Excellent! (7,188 reviews)
I love the breakfast and the rooms are clean and roomy. I am not a Fisherman's wharf fan but love to walk and you can get down to the water quickly and walk to the Marina or the Bridge. Or you can easily walk to North Beach, Chinatown or down around the piers.

Reviewed on 17 Dec 2025

Hotel Riu Plaza Fisherman's Wharf
Hilton San Francisco Financial District

Hilton San Francisco Financial District

4 out of 5
750 Kearny St San Francisco CA
Fully refundableReserve now, pay when you stay
The price is NZ$224 per night from 25 Dec to 26 Dec
NZ$224
25 Dec - 26 Dec
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy breakfast (surcharge), a fitness centre and Wi-Fi (surcharge). Our guests praise the helpful staff ...
8.6/10 Excellent! (2,154 reviews)
Everything Overall

Reviewed on 20 Dec 2025

Hilton San Francisco Financial District
Fairmont San Francisco

Fairmont San Francisco

5 out of 5
950 Mason Street Atop Nob Hill San Francisco CA
The price is NZ$513 per night from 4 Jan to 5 Jan
NZ$513
4 Jan - 5 Jan 2026
includes taxes & fees
Stay at this luxury hotel in San Francisco. Enjoy a full-service spa, 2 restaurants and 2 bars/lounges. Our guests praise the helpful staff in their reviews. ...
9/10 Wonderful! (1,422 reviews)
The Christmas tree - the main highlight of the season - was sadly relegated to the side of the main door and in its usual place was a ridiculous champagne bar! Not a good look for a venerable hotel - and frankly, pretty low-brow. And zero seating in the lobby so everyone was hanging around with their ...

Reviewed on 12 Dec 2025

Fairmont San Francisco
DoubleTree by Hilton Hotel Berkeley Marina

DoubleTree by Hilton Hotel Berkeley Marina

4 out of 5
200 Marina Blvd Berkeley CA
The price is NZ$225 per night from 4 Jan to 5 Jan
NZ$225
4 Jan - 5 Jan 2026
includes taxes & fees
Stay at this business-friendly hotel in Berkeley. Enjoy free Wi-Fi, a marina and breakfast (surcharge). Our guests praise the breakfast and the restaurant in ...
8.2/10 Very Good! (3,948 reviews)
Nice staff, clean room

Reviewed on 19 Dec 2025

DoubleTree by Hilton Hotel Berkeley Marina
Holiday Inn Golden Gateway by IHG

Holiday Inn Golden Gateway by IHG

3.5 out of 5
1500 Van Ness Ave San Francisco CA
The price is NZ$243 per night from 23 Dec to 24 Dec
NZ$243
23 Dec - 24 Dec
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the pool and the ...
8.8/10 Excellent! (5,003 reviews)
Basic breakfast, to-go only

Reviewed on 19 Dec 2025

Holiday Inn Golden Gateway by IHG
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Embarcadero

Financial District - Ferry Building

Financial District

4/5(16 area reviews)

Gourmet restaurants Chinatown and top sights from Embarcadero Center to Market Street Railway Museum – discover Financial District, a destination also famous for its shopping.

Financial District
Chinatown which includes street scenes

Chinatown

4/5(20 area reviews)

Enjoy the popular shops in Chinatown. Commercial Street is a worthwhile stop, and you can jump on the metro at Chinatown-Rose Pak Stop or Powell St & Clay St Stop to see more of San Francisco.

Chinatown
North Beach showing skyline and a city

North Beach

4.5/5(124 area reviews)

Travellers love North Beach for its popular shops, and you can see more of San Francisco by jumping on the metro at Columbus Ave & Lombard St Stop or Columbus Ave & Chestnut St Stop. You might spend time checking out top sights like Pier 39 and San Francisco Bay.

North Beach
Union Square which includes a skyscraper and a city

Union Square

4/5(249 area reviews)

Known for its charming cafes and popular shops, there's plenty to explore in Union Square. Check out top attractions like Westin St Francis Hotel Glass Elevators and Union Square, and jump on the metro at Powell St & Geary Blvd Stop or Powell St & Post St Stop to see more of the city.

Union Square
Default Image

South Park

Oracle Park and Brannan Street Wharf are a few top attractions in South Park. Hop around the city on the metro at 2nd & King Station or Fourth-Brannan Station and check out the area's fascinating museums, popular shops and acclaimed art galleries.

South Park
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Downtown San Francisco

3/5(34 area reviews)

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and San Francisco Bay are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

Downtown San Francisco


Embarcadero Travel Guide

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