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Gem Fitzrovia Hotel

4.0 star property
Family-friendly hotel with 24-hour front desk and coffee shop/cafe

Photo gallery for Gem Fitzrovia Hotel

Step through the grand archway into the classic Phoenix Hotel, where brick walls and large windows welcome you.
Enter a traditional hotel with a warm welcome, featuring a beautifully lit interior and elegant details.
Relax in a classic space with a green upholstered bench, framed pictures, and a tufted sofa.
Relax in this stylish room with a large bed, two additional beds, and a convenient desk for work or study.
Enjoy a classic bar experience with a traditional atmosphere, featuring a bar with a polished countertop and a selection of liquor bottles.
VIP Access

Reviews

8.6 out of 10
Excellent

Popular amenities

  • Bar
  • Room service
  • 24/7 front desk
  • Housekeeping
The current price is NZ$338
includes taxes & fees
17 Aug - 18 Aug

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Room options

Available filters for rooms
Showing 12 of 12 rooms

View all photos for Superior Twin Room

Two beds with neutral-toned bedding, a desk, and a flat-screen TV are featured in this room.

Superior Twin Room

9.0 out of 10
Wonderful
(16 reviews)

Highlights

Individually decorated
Air conditioning
Heating
Connecting rooms available
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
Separate bedroom
  • 15 sq m
  • Sleeps 3
  • 2 Twin Beds

View all photos for Triple Room

Relax in this stylish room with a large bed, two additional beds, and a convenient desk for work or study.

Triple Room

9.0 out of 10
Wonderful
(4 reviews)

Highlights

Individually decorated
Air conditioning
Heating
Connecting rooms available
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
Separate bedroom
  • 20 sq m
  • Sleeps 3
  • 1 Double Bed and 1 Double Sofa Bed

View all photos for Superior Single Room

Relax in comfort with a large bed, nightstand, and desk, perfect for work or unwinding.

Superior Single Room

8.8 out of 10
Excellent
(3 reviews)

Highlights

Individually decorated
Air conditioning
Heating
Connecting rooms available
Flat-screen TV
Hypo-allergenic bedding
Separate bedroom
Blackout curtains
  • 15 sq m
  • Sleeps 1
  • 1 Twin Bed

View all photos for Superior Double Room

Relax in a spacious room with a large bed, two bedside tables, and a mirror.

Superior Double Room

8.6 out of 10
Excellent
(49 reviews)

Highlights

Individually decorated
Air conditioning
Heating
Connecting rooms available
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
Separate bedroom
  • 15 sq m
  • Sleeps 3
  • 1 Double Bed

View all photos for Executive Double Room

Relax in a spacious room with a large bed, desk, and flat-screen TV.

Executive Double Room

9.0 out of 10
Wonderful
(6 reviews)

Highlights

Individually decorated
Air conditioning
Heating
Connecting rooms available
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
Separate bedroom
  • 18 sq m
  • Sleeps 3
  • 1 Double Bed

View all photos for Executive Twin Room

Two single beds with matching headboards and footboards, a dresser, and a chair, set in a clean and elegant space.

Executive Twin Room

8.0 out of 10
Very good
(3 reviews)

Highlights

Individually decorated
Air conditioning
Heating
Connecting rooms available
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
Separate bedroom
  • 18 sq m
  • Sleeps 3
  • 2 Twin Beds

View all photos for Superior Twin Room

Two single beds with matching headboards and bedside tables, a large mirror, and a window with curtains.

Superior Twin Room

  • Sleeps 2

View all photos for Superior Single Room

Relax in comfort with a large bed featuring a tufted headboard, a convenient nightstand, and a spacious desk area.

Superior Single Room

  • Sleeps 1

View all photos for Executive Twin Room

Two single beds with matching headboards and footboards, a nightstand, and a desk with chair.

Executive Twin Room

  • Sleeps 2

View all photos for Triple Room

Two beds with matching headboards and a large bed feature bedside tables and lamps.

Triple Room

  • Sleeps 3

View all photos for Executive Room

Enjoy a comfortable stay in this inviting room, featuring a neatly made bed, a breakfast tray, and a beautiful potted plant.

Executive Room

  • Sleeps 2

View all photos for Superior Double Room

Relax in a classic room with a large bed, bedside tables, and lamps.

Superior Double Room

  • Sleeps 2

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About the area

Map
20-28 Bolsover Street, London, England, W1W 5NB

What's nearby

  • The British Museum - 15 min walk - 1.3 km
  • Piccadilly Circus - 19 min walk - 1.6 km
  • Hyde Park - 19 min walk - 1.6 km
  • Buckingham Palace - 6 min drive - 3.0 km
  • Big Ben - 6 min drive - 3.1 km

Getting around

  • Great Portland Street Underground Station - 3 min walk
  • London Euston Station - 15 min walk
  • Heathrow Airport (LHR) - 51 min drive

Restaurants

  • ‪Caravan Fitzrovia - ‬2 min walk
  • ‪Pret a Manger - ‬2 min walk
  • ‪Pret a Manger - ‬3 min walk
  • ‪The Albany - ‬3 min walk
  • ‪The Junction - ‬2 min walk

About this property

Gem Fitzrovia Hotel

Upscale family-friendly hotel near Oxford Circus
Located close to The British Museum and Piccadilly Circus, Gem Fitzrovia Hotel provides a coffee shop/cafe, dry cleaning/laundry services and a bar. The on-site international cuisine restaurant, XX-XXVIII Restaurant, offers breakfast, lunch and dinner. Stay connected with free in-room WiFi, and guests can find other amenities, such as a business centre.
Additional perks include:
  • Continental breakfast (surcharge), express check-out and babysitting (surcharge)
  • Luggage storage, a banquet hall and a 24-hour front desk
  • Concierge services, tour/ticket information and 3 meeting rooms
  • Guest reviews say great things about the helpful staff and location
Room features
All 86 individually decorated rooms offer comforts such as 24-hour room service and laptop-friendly workspaces, in addition to amenities such as free WiFi and air conditioning. Guest reviews speak positively of the cleanliness rooms at the property.
Extra conveniences in all rooms include:
  • Highchairs and childcare services
  • Bathrooms with designer toiletries and shower/bath combinations
  • Flat-screen TVs with cable channels
  • Wardrobes/cupboards, electric kettles and heating

Languages

English, French, German

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Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transport

  • No on-site parking available
  • Onsite parking includes off-street options

Food and drink

  • Continental breakfast available for a fee 7:00 AM to 10:00 AM on weekdays and 8:00 AM to 10:30 AM on weekends; GBP 19.50 to 24.50 per person
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Couples/private dining
  • Snack bar/deli

Restaurants on site

  • XX-XXVIII Restaurant

Family friendly

  • Highchair
  • In-room babysitting
  • Laundry facilities
  • Snack bar/deli

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Guidebooks
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Proposal/romance packages
  • Tour and ticket assistance
  • Turndown service

Business services

  • 139 square feet of conference space
  • 3 meeting rooms
  • Business centre

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Lift
  • Well-lit path to entrance

More

  • 4 floors
  • Banquet hall
  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Hypo-allergenic bedding

Bathroom

  • Designer toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Shower/bathtub combination
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • 24-hour room service
  • Champagne service
  • Coffee/tea maker
  • Electric kettle

More

  • Air conditioning
  • Connecting rooms available
  • Desk
  • Electrical adapters
  • Free daily newspapers
  • Heating
  • Individual decor
  • Iron/ironing board on request
  • Laptop workspace
  • Mobile key entry
  • Phone
  • Safe

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: midnight
Early check-in subject to availability
Early check-in fee: GBP 24
Contactless check-in and check-out are available
Late check-in subject to availability
Minimum check-in age - 18

Check-out

Check-out before 11 AM
Contactless check-out
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Guests will receive an email within 48 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property
The credit card used to book the reservation must be presented by the cardholder at check-in along with matching photo identification.
Check-in hours are 3PM - Midnight on Friday and Saturday.

Access methods

Staffed front desk

Pets

Pets not allowed (service animals are welcome, and are exempt from fees)

Children and extra beds

Children are welcome

Payment types

Important information

Optional extras

  • Fee for continental breakfast: approximately GBP 19.50 to 24.50 per person
  • Early check-in fee: GBP 24 (subject to availability)
  • Late check-out is available for a fee (subject to availability)

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
Special cancellation policies or charges may apply for group reservations (more than 8 rooms for the same property/stay dates)
This property accepts credit cards, debit cards and cash
Cashless transactions are available
Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system and a first aid kit
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property

We should mention

The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation

Property is also known as

Fitzrovia Grange
Grange Fitzrovia
Grange Fitzrovia Hotel
Grange Fitzrovia Hotel London
Grange Fitzrovia London
Grange Fitzrovia Hotel London, England
Hotel Grange Fitzrovia
Fitzrovia Hotel
Grange Fitzrovia
Gem Fitzrovia Hotel Hotel
Gem Fitzrovia Hotel London
Gem Fitzrovia Hotel Hotel London

Frequently asked questions

Is Gem Fitzrovia Hotel pet-friendly?

No, only service animals are welcome at the property.

How much does it cost to stay at Gem Fitzrovia Hotel?

As of 5 Aug 2025, prices found for a 1-night stay for 2 adults at Gem Fitzrovia Hotel on 17 Aug 2025 start from NZ$337.54, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

How much is parking at Gem Fitzrovia Hotel?

Gem Fitzrovia Hotel doesn't offer parking.

What time is check-in at Gem Fitzrovia Hotel?

Check-in start time: 3:00 PM; check-in end time: midnight. Early check-in is available for a fee of GBP 24 (subject to availability). Late check-in is available during limited hours.

What time is check-out at Gem Fitzrovia Hotel?

Checkout is at 11 AM. Late checkout is available for a fee (subject to availability).

Where is Gem Fitzrovia Hotel located?

This family-friendly London hotel is located near the airport, within 1 mi (2 km) of Oxford Circus, Piccadilly Circus and The British Museum. Hyde Park and Buckingham Palace are also within 2 mi (3 km). Great Portland Street Underground Station is only a 3-minute walk and Regent's Park Underground Station is 6 minutes.

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Gem Fitzrovia Hotel Reviews

Reviews

8.6

Excellent

Rating 10 - Excellent. 518 out of 1007 reviews
Rating 8 - Good. 332 out of 1007 reviews
Rating 6 - Okay. 91 out of 1007 reviews
Rating 4 - Poor. 45 out of 1007 reviews
Rating 2 - Terrible. 21 out of 1007 reviews

9.2/10

Cleanliness

8.8/10

Staff & service

8.4/10

Amenities

8.6/10

Property conditions & facilities

8.4/10

Eco-friendliness

Reviews

8/10 Good

Alison

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice hotel in good location, good choice of cafes and bars nearby.
Stayed 1 night in Jul 2025

10/10 Excellent

Steph

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Friendly staff, clean rooms
Stayed 2 nights in Jul 2025

10/10 Excellent

Nicholas

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful area, friendly and accommodating staff, very good restaurant
Stayed 2 nights in Apr 2025

8/10 Good

Sara

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I enjoy the neighborhood and find the location convenient. The staff are nice and the building and facilities are very comfortable.
Stayed 1 night in Jul 2025

10/10 Excellent

Michelle

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Everyone here was great! Both friendly and helpful especially since this was our first time here in London. The room was really nice, and clean and breakfast was exceptional. I’d stay here again.
Stayed 4 nights in Jul 2025

8/10 Good

Diana

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Convenient to the underground, coffee and pubs close, quiet
Stayed 4 nights in Jun 2025

8/10 Good

stephen

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
very nice stay
Stayed 2 nights in Apr 2025

8/10 Good

Valery

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent location and lovely room
Stayed 1 night in May 2025

8/10 Good

Ben

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Definitely a ‘gem’. Very well situated in a great part of London and the room was really great. Excellent value for money.
Stayed 1 night in Jul 2025

10/10 Excellent

Bryan

Liked: Cleanliness, property conditions & facilities
This was an amazing place to stay. The best part was the breakfast in the morning that was included. The staff that served breakfast were amazing. There are some stairs to get into the hotel, but after that it was accessible. Great location close to some good shopping areas. Would recommend this as a quiet location and home base while in London.
Stayed 7 nights in Jul 2025

8/10 Good

Lisa

Liked: Cleanliness, staff & service
Excellent service, great breakfast but room was incredibly small!
Stayed 3 nights in Jun 2025

10/10 Excellent

Michael

Liked: Cleanliness, amenities, property conditions & facilities
Very friendly staff. Quiet location. Nice amenities. Ordered room service after a long travel day and was delicious.
Stayed 3 nights in Jun 2025

8/10 Good

John

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location. Really handy for getting to sightseeing areas, Wembley and train stations.
Stayed 2 nights in Jun 2025

10/10 Excellent

Ted T

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great hotel stay

Amazing experience, love the service, condition and location of this cozy hotel.
Stayed 4 nights in Apr 2025

10/10 Excellent

Takashi

Liked: Amenities, property conditions & facilities
Nice and quite
Stayed 5 nights in Jul 2025

10/10 Excellent

Sara

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I've visited the GEM Fitzrovia Hotel twice now and enjoyed my stays both times. The rooms are very comfortable and the bathrooms are very nice. The staff are always very nice, and the morning breakfast is nicely laid out and very appreciated when away from home. The location is very favorable, walkable to many sites, and provides easy connection to numerous bus or Underground lines.
Stayed 3 nights in Jul 2025

10/10 Excellent

Carlette E.

Liked: Cleanliness, amenities, property conditions & facilities
Absolutely perfect stay! The staff was courteous and attentive, always. The room was elegant and clean... the free breakfast was phenomenal! The location is perfect too!
Stayed 7 nights in May 2025

8/10 Good

Roxanne

Liked: Cleanliness, staff & service
Great location, great breakfast, reasonable price, lovely staff, especially the restaurant staff
Stayed 2 nights in Mar 2025

10/10 Excellent

Nigel

Liked: Cleanliness, amenities, property conditions & facilities
Stay was only two nights and mostly out of the hotel but staff were helpful and polite and the room and bathroom were both clean and comfortable.
Stayed 2 nights in May 2025

8/10 Good

Adam

Liked: Cleanliness, amenities, property conditions & facilities
A very nice hotel in a great part of the city with easy, walkable access into the busier parts. One downside (for me anyway) - the beds were very firm!!
Stayed 1 night in Jun 2025

8/10 Good

Shane

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Convenient location for our travel plans. Room 216: Large bathroom with double sink and heated mirrors. Small floor plan in main area.
Stayed 3 nights in Jun 2025

10/10 Excellent

Lisa

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Location, room, and staff were all great!
Stayed 4 nights in Jan 2025

10/10 Excellent

Lucy

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely hotel, great location, slept very well
Stayed 2 nights in Feb 2025

10/10 Excellent

Richard

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Good location, nice big room.
Stayed 1 night in Mar 2025

10/10 Excellent

Tony

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Nice hotel for the price

Lovely staff, good location, great breakfast, good stay
Stayed 1 night in Jan 2025