Samseong-dong Travel Guide

Tourist Guide

A modern indoor space with a glass staircase, metal scaffolding, and a sign reading "North".
A large bronze sculpture of a hand holding a bottle labeled "GANG NAMI STYLE" in an urban setting with tall buildings and a clear sky.
A modern shopping mall with escalators, glass railings, and illuminated signs.
A Zara Home store with a modern interior design, featuring a bed, a mannequin, and various home decor items.
A cluster of modern skyscrapers with reflective glass facades under a clear blue sky.

With one of Asia’s biggest underground malls, sky-high buildings and international brands, this glitzy Seoul district is also the unlikely home of several historic sites.

Visit Seoul’s Samseong-dong area to discover different facets of the South Korean capital’s character all at once. Home to the massive COEX Convention and Exhibition Centre, the district draws countless suited men and women daily. Alongside the purposeful businesspeople, thousands of shoppers drift down the corridors of the underground COEX Shopping Mall. Elsewhere, peaceful sites of historic and religious significance offer a complete change of pace.

Whether or not you plan to spend money, a visit to the impressive COEX Shopping Mall is an entertaining activity. Wander the brightly lit hallways of one of the largest underground shopping malls in Asia, stopping in the many stores selling unusual items or unique local brands. When you get hungry, dine at one of the mall’s dozens of restaurants. Bring the kids and set aside time to meet the beautiful marine creatures that live in the COEX Aquarium.

There is no need to venture out of the complex to find after-dark entertainment. Enjoy a movie at the mall’s Megabox theatre or see a live musical at the COEX Artium.

Above ground, explore streets lined with futuristic towering buildings. Look up and see office workers at their desks behind hundreds of windows. When you are ready to escape the urban environment, stroll through the leafy Seolleung Burial Grounds. As well as being very scenic, this green space has historic importance, as it was built for the Joseon Dynasty monarchs.

Another place to find peace in Samseong-dong is the beautiful Bongeunsa TempleOpens in a new window, which is over 1,000 years old. Plan ahead and you can even stay here. The Bongeunsa templestay programme allows visitors to sleep in the building and follow the daily rhythms of the lives led by Buddhist monks.

Reach all of Samseong-dong’s attractions easily from Samseong station, which is well connected to the rest of the city. Allow ample time to explore the subterranean reaches of this area, as their size is not to be underestimated.


Stay near popular Samseong-dong attractions

Activities


Our pick of the best Samseong-dong Hotel Deals

L7 GANGNAM by LOTTE HOTELS

L7 GANGNAM by LOTTE HOTELS

4 out of 5
415 Teheran-ro, Gangnam-gu Seoul
The price is NZ$210 per night from 23 Sept to 24 Sept
NZ$210
23 Sept - 24 Sept
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Our guests praise the helpful staff and the clean rooms ...
9.2/10 Wonderful! (1,901 reviews)
"Hotel is in a fantastic location, near public transportation with a very welcoming staff. Outward facing aspects, front, lobby, etc are nice, however our room was in need of obvious repair for which it is difficult to comprehend why it was not fixed. Room 2204 had the drywall separating in several ..."

Reviewed on 19 Sept 2026

L7 GANGNAM by LOTTE HOTELS
Shilla Stay Samsung COEX Center

Shilla Stay Samsung COEX Center

4 out of 5
506, Yeongdong-daero Seoul Seoul
The price is NZ$216 per night from 22 Sept to 23 Sept
NZ$216
22 Sept - 23 Sept
includes taxes & fees
Stay at this family-friendly hotel in Seoul. Enjoy free Wi-Fi, a rooftop terrace and breakfast (surcharge). Our guests praise the clean rooms in their reviews. ...
8.6/10 Excellent! (1,025 reviews)
"Clean and friendly staff. Recommend Bit bit noisy from the outside construction and car. Overall good hotel with this price."

Reviewed on 15 Sept 2026

Shilla Stay Samsung COEX Center
Grand InterContinental Seoul Parnas by IHG

Grand InterContinental Seoul Parnas by IHG

5 out of 5
521, Teheran-ro, Gangnam-gu Seoul
The price is NZ$921 per night from 11 Oct to 12 Oct
NZ$921
11 Oct - 12 Oct
includes taxes & fees
Stay at this luxury hotel in Seoul. Enjoy free Wi-Fi, free parking and 3 restaurants. Our guests praise the helpful staff and the property condition in their ...
Grand InterContinental Seoul Parnas by IHG
Lotte Hotel World

Lotte Hotel World

5 out of 5
240, Olympic-ro, Songpa-gu Seoul Seoul
Fully refundableReserve now, pay when you stay
The price is NZ$487 per night from 19 Oct to 20 Oct
NZ$487
19 Oct - 20 Oct
includes taxes & fees
Stay at this luxury hotel in Seoul. Enjoy free parking, 2 restaurants and breakfast (surcharge). Our guests praise the helpful staff in their reviews. Popular ...
Lotte Hotel World
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu Seoul
The price is NZ$217 per night from 27 Sept to 28 Sept
NZ$217
27 Sept - 28 Sept
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Popular attractions Myeongdong Street and Dongdaemun ...
9.2/10 Wonderful! (2,023 reviews)
"This hotel is in a good location. You can walk from here to the palaces, walk to many restaurants and walk to the Seoul tower. Check in good, friendly staff. Building is nice. There is a shop in the hotel which sells all your essentials. We used this shop on a number of occasions in the evenings ..."

Reviewed on 20 Sept 2026

HOTEL THE BOTANIK SEWOON MYEONGDONG
Hotel Gracery Seoul

Hotel Gracery Seoul

4 out of 5
12, Sejong-daero 12-gil, Jung-gu Seoul
The price is NZ$221 per night from 27 Sept to 28 Sept
NZ$221
27 Sept - 28 Sept
includes taxes & fees
Stay at this hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and parking (surcharge). Our guests praise the helpful staff in their reviews. Popular attractions ...
9.2/10 Wonderful! (1,298 reviews)
"The rooms were very clean, and they made the bed, & bought fresh towels, daily. The laundry was very useful & easy to use."

Reviewed on 18 Sept 2026

Hotel Gracery Seoul
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Our guide on where to stay in Samseong-dong

Find the best Samseong-dong areas for the activities you enjoy most. Learn more about Samseong-dong
Learn more about Samseong-dong

Myeong-dong

Enjoy the popular shops in Myeong-dong. Myeongdong Street is a worthwhile stop, and you can jump on the metro at Myeong-dong Station or Euljiro 1-ga Station to see more of Seoul.

Gangnam-gu

Gangnam-gu is highly notable for its popular shops, and you might want to visit top sights like COEX Convention and Exhibition Center and Starfield COEX Mall. See more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station.

Hongdae

You might take some time to check out the abundant dining options in Hongdae. Spend some time visiting top spots like Gyeongui Line Forest Park, and catch the metro at Hongik University Station or Mangwon Station to see more of the area.

Dongdaemun-gu

You might enjoy the shopping while in Dongdaemun-gu. Gyeongdong Market is a notable sight, and you can get around town at Yongdu Station or Jegi-dong Station to see more of the city.

Jongno-gu

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Bukchon Hanok Village and Sejong Cultural Center. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.



Samseong-dong Travel Guide

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