The hotel was nicely located on the main street (close to shrines and Nikko tourist attractions). A few minutes from main station (can walk up to it, but it's on a slight hill).
The ryokan itself was ok on first impression (tatami in room, bedding was fine and warm, but the room was cold to start with, as temperature was low -there is the AC, but it only is a single blast of air, so need to repeat the operation several times). I think it's because windows were left opened to aerate.
The downsides are several: No curtain (only a 'paper wall' as seen in Japanese accommodation). It's a problem as you're awoken by light in the morning.
The room we had was situated on the street, which is very noisy in the morning (from about 4am, lots of heavy traffic outside, so we had to use earplugs/eye masks).
There was no bathroom at all (only a sink) and the 'main bathroom' on the floor were more sinks, so impossible to shower, unless you went to the onsen on the ground floor. Main issue really was the toilet, which really made us noiseous in the morning (so much so that we had to take out stuff and pack outside the room after breakfast as we could no longer stand it). We went to other ryokan and hotels in Japan during our stay, and this was the worse. I would not recommend, as other accommodation would be preferable. Breakfast (offered, but you do pay for it through your room fee!) was minimal and cheap (jam/butter in a 'press and spread' combo serving, juice-drink, Kraft sliced cheese)