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The Soho Hotel, Firmdale Hotels

5.0 star property
Rejuvenating spa treatments await at this central London retreat, where knowledgeable staff share insider tips for exploring the city

Choose dates to view prices

The Soho Hotel, Firmdale Hotels, in central London offers luxury accommodations. Guests can book facials or body treatments at Temple Spa, while kids enjoy special meals at Refuel restaurant. Multilingual staff plan excursions, and fitness enthusiasts love the 24-hour gym access.

Reviews

9.8 out of 10
Exceptional

Popular amenities

  • Spa
  • Free Wi-Fi
  • Air-conditioning
  • Gym
The current price is NZ$1,272
includes taxes & fees
18 Jan - 19 Jan

Room options

Available filters for rooms
Showing 15 of 15 rooms

View all photos for One Bedroom Terrace Suite

Premium bedding, minibar, in-room safe, individually decorated

One Bedroom Terrace Suite

Highlights

Terrace
Individually furnished
Individually decorated
Air conditioning
Connecting rooms available
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
  • 290 sq m
  • 2 bedrooms
  • Sleeps 3
  • 1 King Bed

View all photos for Accessible Luxury Junior Suite

Accessible Luxury Junior Suite

Accessible Luxury Junior Suite

Highlights

Individually decorated
Air conditioning
Connecting rooms available
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
Premium bedding
Designer toiletries
  • Sleeps 3
  • 1 King Bed

View all photos for Deluxe Terrace Room

Deluxe Terrace Room

Deluxe Terrace Room

Highlights

Individually decorated
Air conditioning
Connecting rooms available
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
Premium bedding
Designer toiletries
  • Sleeps 2
  • 1 King Bed

View all photos for One Bedroom Richmond Suite

Flat-screen TV

One Bedroom Richmond Suite

Highlights

Individually decorated
Air conditioning
Connecting rooms available
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
Premium bedding
Designer toiletries
  • Sleeps 3
  • 1 King Bed

View all photos for Superior Room

Superior Room

Superior Room

10.0 out of 10
Exceptional
(7 reviews)

Highlights

Individually decorated
Air conditioning
Connecting rooms available
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
Premium bedding
Designer toiletries
  • Sleeps 2
  • 1 Queen Bed

View all photos for The Soho Residence

The Soho Residence

The Soho Residence

Highlights

Individually decorated
Air conditioning
Connecting rooms available
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
Premium bedding
Separate bedroom
  • 1 bedroom
  • Sleeps 3
  • 1 King Bed and 1 Single Bed

View all photos for Luxury Room

Luxury Room

Luxury Room

10.0 out of 10
Exceptional
(2 reviews)

Highlights

Individually decorated
Air conditioning
Connecting rooms available
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
Premium bedding
Designer toiletries
  • Sleeps 2
  • 1 King Bed

View all photos for Deluxe Room

Deluxe Room

Deluxe Room

10.0 out of 10
Exceptional
(5 reviews)

Highlights

Individually decorated
Air conditioning
Connecting rooms available
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
Premium bedding
Designer toiletries
  • Sleeps 4
  • 1 King Bed

View all photos for Luxury Junior Suite

Premium bedding, minibar, in-room safe, individually decorated

Luxury Junior Suite

Highlights

Individually decorated
Air conditioning
Connecting rooms available
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
Premium bedding
Designer toiletries
  • Sleeps 4
  • 1 King Bed

View all photos for Deluxe Junior Suite

Premium bedding, minibar, in-room safe, individually decorated

Deluxe Junior Suite

10.0 out of 10
Exceptional
(1 review)

Highlights

Individually decorated
Air conditioning
Connecting rooms available
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
Premium bedding
Designer toiletries
  • Sleeps 4
  • 1 King Bed

View all photos for Penthouse Suite

Premium bedding, minibar, in-room safe, individually decorated

Penthouse Suite

Highlights

Individually decorated
Air conditioning
Connecting rooms available
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
Premium bedding
Separate bedroom
  • 1 bedroom
  • Sleeps 3
  • 1 King Bed

View all photos for One Bedroom Penthouse Suite

One Bedroom Penthouse Suite

One Bedroom Penthouse Suite

Highlights

Individually decorated
Air conditioning
Connecting rooms available
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
Premium bedding
Separate bedroom
  • 1 bedroom
  • Sleeps 4
  • 1 King Bed

View all photos for One Bedroom Soho Suite

Premium bedding, minibar, in-room safe, individually decorated

One Bedroom Soho Suite

Highlights

Individually decorated
Air conditioning
Connecting rooms available
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
Premium bedding
Separate bedroom
  • 1 bedroom
  • Sleeps 3
  • 1 King Bed

View all photos for Three Bedroom Richmond Suite

Premium bedding, minibar, in-room safe, individually decorated

Three Bedroom Richmond Suite

Highlights

Individually decorated
Air conditioning
Connecting rooms available
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
Premium bedding
Separate bedroom
  • 1 bedroom
  • Sleeps 7
  • 3 King Beds

View all photos for Superior Room, Terrace

Superior Room, Terrace

Superior Room, Terrace

Highlights

Individually decorated
Air conditioning
Connecting rooms available
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
Premium bedding
Designer toiletries
  • Sleeps 2
  • 1 Queen Bed

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About the area

Located in London City Centre, a neighbourhood in London, The Soho Hotel, Firmdale Hotels is in the entertainment district and near a metro station. The British Museum and Big Ben are notable landmarks, and the area's natural beauty can be seen at Hyde Park and Russell Square. Travelling with kids? Make time for London Eye, or head to an event or a match at Royal Albert Hall. Take the opportunity to explore the area for outdoor excitement like hiking/biking trails.
Visit our London travel guideOpens in a new window
Map
4 Richmond Mews, Dean Street, London, England, W1D 3DH

What's nearby

  • Theatreland - 1 min walk - 0.0 km
  • Tottenham Court Road - 4 min walk - 0.4 km
  • Piccadilly - 6 min walk - 0.5 km
  • Leicester Square - 6 min walk - 0.6 km
  • Piccadilly Circus - 7 min walk - 0.7 km

Getting around

  • Tottenham Court Road Station - 7 min walk
  • Tottenham Court Road Underground Station - 7 min walk
  • London (LCY-London City) - 50 min drive

Restaurants

  • ‪Soho House 76 Dean Street - ‬1 min walk
  • ‪The Ship, Soho - ‬2 min walk
  • ‪Côte - ‬2 min walk
  • ‪Hobson’s Fish & Chips - ‬1 min walk
  • ‪Busaba - ‬3 min walk

About this property

The Soho Hotel, Firmdale Hotels

Luxury boutique hotel near Leicester Square
A short walk from Piccadilly Circus and The British Museum, The Soho Hotel, Firmdale Hotels provides a library, dry cleaning/laundry services and a fireplace in reception. Indulge in a body treatment, a manicure/pedicure and a facial at Temple Spa, the on-site spa. The on-site restaurant, Refuel, offers brunch, lunch, dinner and children's meals. Stay connected with free in-room WiFi, and guests can find other amenities, such as a bar and a 24-hour gym.
You'll also enjoy perks such as:
  • Limo/town car service, full breakfast (surcharge) and babysitting (surcharge)
  • A 24-hour front desk, smoke-free property and multilingual staff
  • Luggage storage, meeting rooms and a banquet hall
  • Guest reviews speak highly of the helpful staff
Room features
All 96 individually decorated rooms include comforts, such as 24-hour room service and premium bedding, as well as thoughtful touches, such as air conditioning and bathrobes.
Extra amenities include:
  • Childcare services and free infant beds
  • Bathrooms with designer toiletries and deep-soaking baths
  • Flat-screen TVs with cable channels
  • Daily housekeeping and desks

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10.0 out of 10, Exceptional, 309 reviews
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includes taxes & fees
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Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi

Parking and transport

  • Offsite parking available (GBP 60 per night)
  • Train station pick-up shuttle (surcharge)
  • Limo/town car service

Food and drink

  • Daily full breakfast available 7:00 AM to 11:00 AM for a fee: GBP 28 per person
  • A bar/lounge
  • A restaurant
  • Snack bar/deli

Restaurants on site

  • Refuel

Things to do

  • 24-hour gym
  • Full-service spa
  • Library

Family friendly

  • In-room babysitting
  • In-room cot
  • Laundry facilities
  • Snack bar/deli

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Tour and ticket assistance
  • Turndown service
  • Wedding services

Business services

  • 775 square feet of conference space
  • Meeting rooms

Full-service spa

  • Aromatherapy
  • Facials
  • In-room massages
  • Manicures/pedicures
  • Spa treatment rooms

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Assistive listening devices
  • Lift
  • Wheelchair accessibility
  • Wheelchair accessible (may have limitations)

More

  • 1 building
  • 6 floors
  • Banquet hall
  • Built in 2004
  • Fireplace in lobby
  • Smoke-free property

Room amenities

Bedroom

  • Free cot
  • Hypo-allergenic bedding
  • Premium bedding

Bathroom

  • Bidet
  • Deep soaking bathtub
  • Designer toiletries
  • Dressing gowns
  • Hair dryer
  • Shower/bathtub combination
  • Slippers
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • 24-hour room service
  • Free bottled water
  • Minibar

More

  • Air conditioning (climate-controlled)
  • Connecting rooms available
  • Desk
  • Free daily newspapers
  • Individual decor
  • Iron/ironing board on request
  • Safe

Policies

Check-in

Check-in time starts at 3 PM
Contactless check-in and check-out are available
Minimum check-in age - 18

Check-out

Check-out before noon
Contactless check-out
Late check-out subject to availability

Special check-in instructions

This property offers transfers from the train station (surcharges may apply); guests must contact the property with arrival details before travel, using the contact information on the booking confirmation
Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets not allowed

Children and extra beds

Children are welcome
Rollaway/extra beds are available for GBP 78.0 per night.
Free cots are available on request at the property

Payment types

Important information

Optional extras

  • Fee for full breakfast: from approximately GBP 28 per person
  • Nearby parking fee: GBP 60 per night (66 ft away)
  • Rollaway bed fee: GBP 78.0 per night
  • Service fee: 5 per cent

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards and cash
Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system, a first aid kit and window guards
This property has outdoor spaces, such as balconies, patios and terraces, which may not be suitable for children; if you have any concerns, we recommend contacting the property prior to your arrival to confirm that they can accommodate you in a suitable room

We should mention

Reservations are required for massage services; reservations can be made by contacting the property prior to arrival, using the contact information on the booking confirmation
Only registered guests are allowed in the guestrooms
The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation

Property is also known as

Hotel Soho
Soho Hotel
The Soho Hotel London, England
Soho Hotel London
Soho Hotel Firmdale Hotels
Hotel Firmdale Hotels
Soho Firmdale Hotels
Firmdale Hotels
The Soho Hotel
The Soho Hotel, Firmdale Hotels Hotel
The Soho Hotel, Firmdale Hotels London
The Soho Hotel, Firmdale Hotels Hotel London

Frequently asked questions

Is The Soho Hotel, Firmdale Hotels pet-friendly?

No, pets are not allowed at this property.

How much does it cost to stay at The Soho Hotel, Firmdale Hotels?

As of 16 Jan 2026, prices found for a 1-night stay for 2 adults at The Soho Hotel, Firmdale Hotels on 18 Jan 2026 start from NZ$1,271.88, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

What time is check-in at The Soho Hotel, Firmdale Hotels?

Check-in begins at 3 PM.

What time is check-out at The Soho Hotel, Firmdale Hotels?

Checkout is at noon.

Where is The Soho Hotel, Firmdale Hotels located?

This family-friendly London hotel is located in the entertainment district, within a 10-minute walk of Tottenham Court Road, Piccadilly Circus and Leicester Square. The British Museum and Trafalgar Square are also within 15 minutes. Tottenham Court Road Underground Station is 7 minutes by foot and Piccadilly Circus Underground Station is 8 minutes.

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Reviews

The Soho Hotel, Firmdale Hotels Reviews

9.8

Exceptional

10

Cleanliness

9.6

Location

9.8

Staff & service

10

Property conditions & facilities
Rating 10 - Excellent. 718 out of 790 reviews
Rating 8 - Good. 58 out of 790 reviews
Rating 6 - Okay. 10 out of 790 reviews
Rating 4 - Poor. 3 out of 790 reviews
Rating 2 - Terrible. 1 out of 790 reviews

Reviews

10/10 Excellent

Ariel

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful rooms, great service, great location. Comfortable, welcoming.
Stayed 2 nights in Dec 2025

10/10 Excellent

Rebecca

Liked: Cleanliness, staff & service, property conditions & facilities
The service was impeccable and I loved that guests had access to a fully stocked Honesty bar.
Stayed 1 night in Oct 2025

10/10 Excellent

Johnanthony

Liked: Cleanliness, amenities, property conditions & facilities
Amazing room. Staff were excellent and attentive! Alexander was especially helpful.
Stayed 6 nights in Oct 2025

10/10 Excellent

Christina

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We loved our stay here. Everyone was extremely welcoming. The decor, art, furnishings were an experience. Lots of dining options steps from the hotel (back restaurant door). We will definitely stay here again on our next London trip!
Stayed 3 nights in Oct 2025

10/10 Excellent

Bethany

Liked: Cleanliness, amenities, property conditions & facilities
Honestly, I almost never leave reviews—but our stay at Soho Hotel was truly exceptional. We have stayed in many top-notch five-star hotels, and I can confidently say this was perfection from start to finish. The attention to detail in the room made the experience feel incredibly special. There was a beautifully decorated Christmas tree waiting for us, milk and cookies delivered for the kids, thoughtful little bags of kids toiletries, and even candles to take home—details that felt both luxurious and genuinely warm. Beyond all of that, the room itself was absolutely gorgeous. We didn’t want to leave. An unforgettable stay, and one we will be talking about for a long time
Stayed 2 nights in Dec 2025

10/10 Excellent

Kristin

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I loved my visit to the Soho Hotel. The decor and hospitality are top-notch, and we could not have been more pleased with the experience. I think this will be my go-to hotel for visits to London moving forward. Thank you to the team for taking such good care of us at a very important time for my family.
Stayed 4 nights in Aug 2025

10/10 Excellent

Niki

Liked: Cleanliness, amenities, property conditions & facilities
We have stayed a few other places in London, but this hotel has been my favorite. I would stay here again. I love the decor, the staff, restaurant, and the rooms. The gym was more than sufficient. The location is perfect.
Stayed 3 nights in Jul 2025

10/10 Excellent

Addison

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Fantastic property with beautiful rooms and friendly staff. Excellent walkable location. Large, comfortable rooms. Loved everything about this place, and will definitely return
Stayed 5 nights in Apr 2025

10/10 Excellent

Stephanie

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely property with great staff and fun atmosphere.
Stayed 2 nights in Oct 2024

10/10 Excellent

Aaron

Liked: Cleanliness, amenities, property conditions & facilities
The staff was amazing. The location perfect. If you’re coming to London and want to stay in the heart of it all The Soho Hotel is amazing. Would definitely book again. Loved every second of it.
Stayed 7 nights in Jul 2025

10/10 Excellent

Tao

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The best hotel team and service we experienced. Top and very natural. Make our trip memorable! Highly recommend !
Stayed 1 night in May 2025

10/10 Excellent

Marco

Liked: Cleanliness, staff & service, property conditions & facilities
The service was impeccable
Stayed 3 nights in Jun 2025

10/10 Excellent

Claire

Liked: Staff & service, amenities, property conditions & facilities
Amazing hotel! They made every detail so special for our stay with our kids. Loved location for getting around, great places to eat. Would definitely stay here again!
Stayed 4 nights in Mar 2024

10/10 Excellent

janice

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful property, centrally located
Stayed 5 nights in Jul 2024

10/10 Excellent

Heather

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The Soho Hotel is beautiful, but the staff and service are what makes it such a special place to stay.
Stayed 2 nights in Oct 2023

10/10 Excellent

Gary

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Warm friendly and helpful staff in all service areas, large comfortable rooms and wonderfully located in Soho. Easy walking to many areas.
Stayed 1 night in Sep 2024

10/10 Excellent

Bita

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We had a great stay at SoHo London. From the front desk staff to concierge to restaurant staff, everyone was friendly and helpful. Staff are friendly especially to my two young boys. Also, Julien at the concierge desk was particularly helpful and assisted with booking various activities we had in mind. We’ll definitely stay there again in the future.
Stayed 6 nights in Mar 2025

10/10 Excellent

Sharon

Liked: Cleanliness, staff & service, property conditions & facilities
Excellent location. THE most lovely staff. Definitely our new favorite hotel in London.
Stayed 2 nights in Nov 2023

10/10 Excellent

Darren

Liked: Cleanliness, staff & service, property conditions & facilities
Just brilliant. Staff were super friendly and helpful. Room was comfortable and quiet. Food and drink spot on.
Stayed 1 night in Oct 2024

10/10 Excellent

Peter

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The staff were outstanding - helpful, friendly and professional. Breakfast was great. The decor unique and immaculate Only disappointment was no tea making facilities in the room.
Stayed 1 night in Dec 2024

10/10 Excellent

Sonya

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Incredible Hotel!

We had a wonderful stay at The Soho Hotel, everything was perfect! We booked a deluxe Junior Suite for a special celebration and also a large table in the hotel's Refuel restaurant for a birthday dinner. The hotel and restaurant staff are wonderful and nothing is too much trouble for them. The rooms and main hotel areas are beautifully designed and every little touch has been considered. The food is also fabulous! Would recommend 100% and we are looking forward to staying there again.
Stayed 1 night in Jan 2025

10/10 Excellent

David

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent service
Stayed 1 night in Feb 2024

10/10 Excellent

Bryan

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Fantastic!

We loved our stay at the Soho! The staff are all amazing, and so friendly. We were celebrating our 30th anniversary, and they really made it special. The location can't be beat, easy walking distance to anything you could possibly want.
Stayed 3 nights in Mar 2024

10/10 Excellent

Iestyn Daniel

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent location right in the heart of Soho. Very busy surrounding area, but the hotel itself is nice and quiet. Beautiful hotel. Rooms are immaculate and good size. Very friendly and helpful staff. Lovely communal areas and restaurant. Travelled with 2 children (8 and 13), they loved it and were well looked after
Stayed 2 nights in Sep 2023

10/10 Excellent

Stephen

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Beautiful Hotel, Wonderful Location

From arrival, service was top notch. The room was beautifully decorated and well appointed. It was spacious with comfortable bedding. A very large room. The restaurant bar made wonderful cocktails. This coupled with its location is a must stay every time I visit London.
Stayed 2 nights in May 2024