The best area to stay in Ayer for most travellers is the village centre itself, particularly around the main street, Route de la Tzoumaz.This area is the heart of Ayer, where you'll find the local shops, restaurants, and the post office. It's a compact and well-maintained village located in the Val d'Anniviers, offering easy access to the surrounding natural beauty. The architecture is typically Swiss, with traditional chalets and a welcoming feel.For couples seeking a relaxing and scenic getaway, staying in the village centre provides convenience and a pleasant environment. You'll be within walking distance of eateries for an evening meal and can easily access hiking trails or the bus stop for trips further into the valley.Families will also find the village centre suitable due to its central amenities and ease of access to local activities.