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Apgujeong Rodeo Street
Holiday Travel Guide

Apgujeong Rodeo Street

This glitzy fashion street in the Apgujeong-dong area of Seoul has been turning heads since the 1990s and is showing no signs of slowing down.

Neon-lit Apgujeong Rodeo Street was named after the upmarket Rodeo Drive in Beverly Hills. This has long been a place where wealthier Koreans came to see and be seen. Many used to drive here in their flash cars to shop for luxury brands, get their hair done and sometimes even have procedures done in one of the cosmetic surgery clinics.

These days, Rodeo Street has a younger and hipper image, attracting trendy board game cafés, pop culture shops and karaoke bars. It remains an upscale part of Gangnam though and you can still find many of the famous international luxury brands, many stylish local designer shops and splendid restaurants here.

Don’t miss the Nori Market on Saturdays. At this stylish flea market you can buy your fashion directly from the makers. Mingle with the groups of young Korean women and students, who come here not only to splurge but also to find out what is hot and what is not.

When it’s time for lunch, visit one of the area’s stylish restaurants. Or, get yourself a portion of kimchi nachos or other Mexican-Korean fusion dishes at Coreanos Kitchen, originally from Austin in Texas. Because this is Gangnam, there is a wealth of other cafés and bistros to choose from as well.

Don’t leave Apgujeong Rodeo Street just yet. The farther you delve into the street and the wider Gangnam neighborhood, the more unique the shops get. Remember to save the receipts of your purchases to get your tax refunded at the airport when you leave South Korea.

Apgujeong Rodeo Street is part of the very popular and upmarket Gangnam district and is easily reached by metro from central Seoul. Head for the Apgujeong Rodeo station, which marks the start of the K-Star Road. Pose by some of the decorated K-pop bears and try to spot some live K-pop stars as you make your way over to the bright neon sign that marks the entrance to Rodeo Street.

2359 Cheap Hotels Near Apgujeong Rodeo Street

Grand Hyatt Seoul
Grand Hyatt Seoul
5 out of 5
322, Sowol-ro, Yongsan-gu, Seoul, Seoul
The price is NZ$309 per night from 12 May to 12 May
Located in Itaewon, this luxury hotel is within a 10-minute walk of Namsan Botanical Garden, Itaewon Antique Furniture Street and Leeum Samsung Museum of Art. ...
4.2/5Excellent! (1,230 reviews)
Good stay
"The Mountain View room had a great view! Comfortable beds. We booked this hotel because of the outdoor pool. It is beautiful (was quite chilly this time of year, so we just sunbathed and used the hot tub). What was annoying was that there was so poolside service. You needed to walk up to place the ..."

Reviewed on 1 Oct. 2020

Grand Hyatt Seoul
Andaz Seoul Gangnam
Andaz Seoul Gangnam
5 out of 5
854, Nonhyun-ro, Sinsa-dong, Gangnam-gu, Seoul
The price is NZ$342 per night from 16 May to 16 May
Located in Gangnam, this luxury hotel is 2.4 mi (3.9 km) from COEX Convention and Exhibition Center and 2.6 mi (4.2 km) from Namsan Park. Dongdaemun History ...
4.5/5Wonderful! (187 reviews)
"Great location. Good place to stay for vacation. Noise level could be high from traffic since its located right in front of a busy street. The heating/ac was not working, staffs seemed they need more training. Overall nice place to stay for city fun! Lots of restaurants and shops nearby to check ..."

Reviewed on 28 Mar. 2021

Andaz Seoul Gangnam
InterContinental Seoul COEX, an IHG Hotel
InterContinental Seoul COEX, an IHG Hotel
5 out of 5
524, Bongeunsa-ro, Gangnam-gu, Seoul, Seoul
The price is NZ$199 per night from 16 May to 16 May
Located in Gangnam, this luxury hotel is steps away from Starfield COEX Mall and COEX Convention and Exhibition Center. SMTOWN coexartium and Seonjeongneung ...
4.5/5Wonderful! (911 reviews)
"The room was very clean and well maintained. The staff was helpful and able to accommodate my needs. Overall, I am very satisfied with staying in this hotel. I would highly recommend this hotel to my friends visiting Seoul."

Reviewed on 24 Jan. 2021

InterContinental Seoul COEX, an IHG Hotel
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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Apgujeong Rodeo Street

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Top Apgujeong Rodeo Street Hotel & Accommodation Deals

Grand Hyatt Seoul
Grand Hyatt Seoul
5 out of 5
322, Sowol-ro, Yongsan-gu, Seoul, Seoul
The price is NZ$309 per night from 12 May to 12 May
Grand Hyatt Seoul
Andaz Seoul Gangnam
Andaz Seoul Gangnam
5 out of 5
854, Nonhyun-ro, Sinsa-dong, Gangnam-gu, Seoul
The price is NZ$342 per night from 16 May to 16 May
Andaz Seoul Gangnam
InterContinental Seoul COEX, an IHG Hotel
InterContinental Seoul COEX, an IHG Hotel
5 out of 5
524, Bongeunsa-ro, Gangnam-gu, Seoul, Seoul
The price is NZ$199 per night from 16 May to 16 May
InterContinental Seoul COEX, an IHG Hotel
PRINCESS HOTEL
PRINCESS HOTEL
2.5 out of 5
17, Apgujeong-ro 46-gil, Gangnam-gu, Seoul, Seoul
The price is NZ$86 per night from 12 May to 12 May
PRINCESS HOTEL
Four Points by Sheraton Gangnam
Four Points by Sheraton Gangnam
4 out of 5
203, Dosan-daero, Gangnam-gu, Seoul, ICN
The price is NZ$150 per night from 12 May to 12 May
Four Points by Sheraton Gangnam
Aloft Seoul Gangnam
Aloft Seoul Gangnam
4 out of 5
736 Yeongdong-daero, Gangnam-gu, Seoul, Seoul
The price is NZ$120 per night from 12 May to 12 May
Aloft Seoul Gangnam
ConyHouse Apgujeong-rodeo
ConyHouse Apgujeong-rodeo
2.5 out of 5
5-14, Apgujeong-ro 46-gil, Gangnam-gu, Seoul
ConyHouse Apgujeong-rodeo
L7 Gangnam by LOTTE
L7 Gangnam by LOTTE
4 out of 5
415, Teheran-ro, Gangnam-gu, Seoul, Gangnam
The price is NZ$112 per night from 16 May to 16 May
L7 Gangnam by LOTTE
Aiden by Best Western @ Cheongdam
Aiden by Best Western @ Cheongdam
3.5 out of 5
216 Dosan-Daero Gangnam-Gu, Seoul, Republic Of Korea
The price is NZ$107 per night from 12 May to 12 May
Aiden by Best Western @ Cheongdam
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.