Union Square Travel Guide

Tourist Guide
Union Square showing city views, signage and street scenes
Fashion puts its best foot forward in one of America’s largest shopping plazas.

Union Square, located downtown, is a shopping hub of department stores and upmarket boutiques. Designers of luxury items like Louis Vuitton, Chanel, Prada, Burberry and Hugo Boss can all be found here. But for a shopping experience unique to San Francisco, a trip to Gump's is a must. This is where the well-to-do come to ‘dress’ their homes with sumptuous, high-end décor. A few blocks away, you can find up-to-the-minute looks, hot off the catwalk, as well as classic antiques and beautiful jewellery. This is the place where shopping’s a year-round activity. Early morning is the best time to hit the shops, as it’s relatively quiet.

The name, Union Square, refers to the park that is bordered by Geary, Powell, Post and Stockton streets. It was originally designed as a green oasis of calm and a public plaza.

By the 1880s, it had become a smart residential district, but this all came to an abrupt end after the famous San Francisco fire and earthquake of 1906 ravaged homes and shops. It was completely rebuilt and became the premier shopping and dining area that is known and loved today.

Right at the centre of the plaza, you’ll find the impressive Dewey Monument, a landmark that commemorates Admiral George Dewey’s victory at the Battle of Manila Bay during the Spanish American War. There are also plenty of modern sculptures dotted around to enjoy and plenty of places to sit and feel the sun on your skin. Sit in one of the many cafés or on the stone steps for a while and enjoy a spot of people watching.

Parking is limited but the best, but rather expensive, option is the car park right underneath the square. Completed in 1934, this was the world's first underground parking structure. Alternatively, hop on one of the antique streetcars that pass by Union Square at regular intervals.


Popular places to visit

Activities


Our pick of the best Union Square Hotel Deals

King George Hotel
King George Hotel
3 out of 5
334 Mason Street, San Francisco, CA
The price is NZ$188 per night from 9 Jun to 10 Jun
NZ$188
per night
9 Jun - 10 Jun
Stay at this hotel in San Francisco. Enjoy a 24-hour front desk, daily housekeeping, and conference space. Our guests praise the helpful staff and the clean ...
8.4/10 Very Good! (1,568 reviews)
"Fun atmosphere, very friendly staff"

Reviewed on 24 May 2024

King George Hotel
Handlery Union Square Hotel
Handlery Union Square Hotel
3.5 out of 5
351 Geary St, San Francisco, CA
Fully refundableReserve now, pay when you stay
The price is NZ$264 per night from 30 May to 31 May
NZ$264
per night
30 May - 31 May
Book a stay at this business-friendly hotel in San Francisco. Enjoy free WiFi, a fitness center, and valet parking (surcharge). Our guests praise the pool and ...
8.6/10 Excellent! (1,890 reviews)
"Location, rooms, value, quiet, space, comfortable all of the above! Very happy! Thanks"

Reviewed on 26 May 2024

Handlery Union Square Hotel
The Westin St. Francis San Francisco on Union Square
The Westin St. Francis San Francisco on Union Square
4.5 out of 5
335 Powell Street, San Francisco, CA
The price is NZ$313 per night from 14 Jun to 15 Jun
NZ$313
per night
14 Jun - 15 Jun
Book a stay at this business-friendly hotel in San Francisco. Enjoy breakfast (surcharge), room service, and a 24-hour fitness center. Our guests praise the ...
8.8/10 Excellent! (2,717 reviews)
"Loved the location. Beds are comfortable and really enjoyed learning the history of the hotel."

Reviewed on 27 May 2024

The Westin St. Francis San Francisco on Union Square
The Marker San Francisco
The Marker San Francisco
4 out of 5
501 Geary St, San Francisco, CA
The price is NZ$198 per night from 28 Jun to 29 Jun
NZ$198
per night
28 Jun - 29 Jun
Book a stay at this boutique hotel in San Francisco. Enjoy breakfast (surcharge), a 24-hour fitness center, and valet parking (surcharge). Our guests praise ...
8.4/10 Very Good! (1,002 reviews)
"Great property!"

Reviewed on 23 May 2024

The Marker San Francisco
Chancellor Hotel on Union Square
Chancellor Hotel on Union Square
3.5 out of 5
433 Powell St, San Francisco, CA
Fully refundableReserve now, pay when you stay
The price is NZ$255 per night from 30 May to 31 May
NZ$255
per night
30 May - 31 May
Book a stay at this business-friendly hotel in San Francisco. Enjoy free WiFi, a 24-hour front desk, and a business center. Our guests praise the helpful staff ...
9.2/10 Wonderful! (1,869 reviews)
"It was a cozy stay therein. Thank you."

Reviewed on 28 May 2024

Chancellor Hotel on Union Square
Hotel Nikko San Francisco
Hotel Nikko San Francisco
4.5 out of 5
222 Mason St, San Francisco, CA
The price is NZ$278 per night from 8 Jun to 9 Jun
NZ$278
per night
8 Jun - 9 Jun
Stay at this hotel in San Francisco. Enjoy a nightclub, a rooftop terrace, and breakfast (surcharge). Our guests praise the breakfast and the pool in our reviews. ...
9.2/10 Wonderful! (1,833 reviews)
"Thank you to the staff, Royce specifically, for going the extra mile to greet us with goodies for my husband’s 50th. I appreciated the room upgrade, the drinks and the in room deliveries."

Reviewed on 27 May 2024

Hotel Nikko San Francisco
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Union Square

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Downtown San Francisco

3/5(34 area reviews)

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and Chase Center are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

Downtown San Francisco
Chinatown showing street scenes

Chinatown

4/5(20 area reviews)

Enjoy the popular shops in Chinatown. Chinatown Alleyways is a worthwhile stop, and you can jump on the metro at Chinatown-Rose Pak Stop or Powell St & Clay St Stop to see more of San Francisco.

Chinatown
Nob Hill showing street scenes and a city

Nob Hill

4/5(59 area reviews)

Gourmet restaurants Chinatown and top sights from Grace Cathedral to SF Masonic Auditorium – discover Nob Hill, a destination also famous for its shopping.

Nob Hill
Financial District - Ferry Building

Financial District

4/5(16 area reviews)

Gourmet restaurants Chinatown and top sights from Embarcadero Center to TransAmerica Redwood Forest – discover Financial District, a destination also famous for its shopping.

Financial District
South of Market which includes skyline, a park and cbd

South of Market

3.5/5(101 area reviews)

Gourmet restaurants great entertainment and top sights from Oracle Park to Chase Center – discover South of Market, a destination also famous for its shopping.

South of Market
North Beach which includes skyline and a city

North Beach

4.5/5(124 area reviews)

Travellers love North Beach for its popular shops, and you can see more of San Francisco by jumping on the metro at Columbus Ave & Lombard St Stop or Columbus Ave & Chestnut St Stop. You might spend time checking out top sights like Pier 39 and San Francisco Bay.

North Beach

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