Union Square Travel Guide

Tourist Guide
Union Square showing city views, signage and street scenes
Fashion puts its best foot forward in one of America’s largest shopping plazas.

Union Square, located downtown, is a shopping hub of department stores and upmarket boutiques. Designers of luxury items like Louis Vuitton, Chanel, Prada, Burberry and Hugo Boss can all be found here. But for a shopping experience unique to San Francisco, a trip to Gump's is a must. This is where the well-to-do come to ‘dress’ their homes with sumptuous, high-end décor. A few blocks away, you can find up-to-the-minute looks, hot off the catwalk, as well as classic antiques and beautiful jewellery. This is the place where shopping’s a year-round activity. Early morning is the best time to hit the shops, as it’s relatively quiet.

The name, Union Square, refers to the park that is bordered by Geary, Powell, Post and Stockton streets. It was originally designed as a green oasis of calm and a public plaza.

By the 1880s, it had become a smart residential district, but this all came to an abrupt end after the famous San Francisco fire and earthquake of 1906 ravaged homes and shops. It was completely rebuilt and became the premier shopping and dining area that is known and loved today.

Right at the centre of the plaza, you’ll find the impressive Dewey Monument, a landmark that commemorates Admiral George Dewey’s victory at the Battle of Manila Bay during the Spanish American War. There are also plenty of modern sculptures dotted around to enjoy and plenty of places to sit and feel the sun on your skin. Sit in one of the many cafés or on the stone steps for a while and enjoy a spot of people watching.

Parking is limited but the best, but rather expensive, option is the car park right underneath the square. Completed in 1934, this was the world's first underground parking structure. Alternatively, hop on one of the antique streetcars that pass by Union Square at regular intervals.


Popular places to visit

Activities


Our pick of the best Union Square Hotel Deals

King George Hotel
King George Hotel
3 out of 5
334 Mason Street, San Francisco, CA
The price is NZ$180 per night from 1 Jun to 2 Jun
NZ$180
per night
1 Jun - 2 Jun
Stay at this hotel in San Francisco. Enjoy a 24-hour front desk, daily housekeeping, and conference space. Our guests praise the helpful staff and the clean ...
8.4/10 Very Good! (1,531 reviews)
"I always rate hotels by the bathroom/shower condition. This was below my standards- limited hot water, old tiles...just not for me."

Reviewed on 13 May 2024

King George Hotel
The Westin St. Francis San Francisco on Union Square
The Westin St. Francis San Francisco on Union Square
4.5 out of 5
335 Powell Street, San Francisco, CA
The price is NZ$328 per night from 27 May to 28 May
NZ$328
per night
27 May - 28 May
Book a stay at this business-friendly hotel in San Francisco. Enjoy breakfast (surcharge), room service, and a 24-hour fitness center. Our guests praise the ...
8.8/10 Excellent! (2,696 reviews)
"Great place to stay"

Reviewed on 11 May 2024

The Westin St. Francis San Francisco on Union Square
Handlery Union Square Hotel
Handlery Union Square Hotel
3.5 out of 5
351 Geary St, San Francisco, CA
The price is NZ$269 per night from 20 May to 21 May
NZ$269
per night
20 May - 21 May
Book a stay at this business-friendly hotel in San Francisco. Enjoy free WiFi, a fitness center, and valet parking (surcharge). Our guests praise the pool and ...
8.6/10 Excellent! (1,859 reviews)
"Was able to check in early was a live saver. Staff was great and nice my room was nice and organized. While everything was a little hilly, it’s around everything you would want."

Reviewed on 9 May 2024

Handlery Union Square Hotel
The Marker San Francisco
The Marker San Francisco
4 out of 5
501 Geary St, San Francisco, CA
The price is NZ$217 per night from 21 May to 22 May
NZ$217
per night
21 May - 22 May
Book a stay at this boutique hotel in San Francisco. Enjoy breakfast (surcharge), a 24-hour fitness center, and valet parking (surcharge). Our guests praise ...
8.4/10 Very Good! (1,007 reviews)
"Great hotel property. Truly a hidden gem."

Reviewed on 11 May 2024

The Marker San Francisco
Hotel Nikko San Francisco
Hotel Nikko San Francisco
4.5 out of 5
222 Mason St, San Francisco, CA
Fully refundableReserve now, pay when you stay
The price is NZ$344 per night from 17 May to 18 May
NZ$344
per night
17 May - 18 May
Stay at this hotel in San Francisco. Enjoy a nightclub, a rooftop terrace, and breakfast (surcharge). Our guests praise the breakfast and the pool in our reviews. ...
9.2/10 Wonderful! (1,805 reviews)
"Excellent place"

Reviewed on 12 May 2024

Hotel Nikko San Francisco
Chancellor Hotel on Union Square
Chancellor Hotel on Union Square
3.5 out of 5
433 Powell St, San Francisco, CA
The price is NZ$250 per night from 20 May to 21 May
NZ$250
per night
20 May - 21 May
Book a stay at this business-friendly hotel in San Francisco. Enjoy free WiFi, a 24-hour front desk, and a business center. Our guests praise the helpful staff ...
9.2/10 Wonderful! (1,826 reviews)
"Charming and beautiful. Yes it’s a historic building and it’s small and sometimes things look dated but by far it’s been one of the cleanest and comfortable hotels I’ve ever stayed in. The staff was amazing and the location is perfect. A true urban gem for those looking to take in a real and raw ..."

Reviewed on 11 May 2024

Chancellor Hotel on Union Square
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Union Square

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Downtown San Francisco

3/5(34 area reviews)

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and Chase Center are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

Downtown San Francisco
Chinatown showing street scenes

Chinatown

4/5(20 area reviews)

Enjoy the popular shops in Chinatown. Chinatown Alleyways is a worthwhile stop, and you can jump on the metro at Chinatown-Rose Pak Stop or Powell St & Clay St Stop to see more of San Francisco.

Chinatown
Nob Hill showing street scenes and a city

Nob Hill

4/5(59 area reviews)

Gourmet restaurants Chinatown and top sights from Grace Cathedral to SF Masonic Auditorium – discover Nob Hill, a destination also famous for its shopping.

Nob Hill
Financial District - Ferry Building

Financial District

4/5(16 area reviews)

Gourmet restaurants Chinatown and top sights from Embarcadero Center to TransAmerica Redwood Forest – discover Financial District, a destination also famous for its shopping.

Financial District
South of Market which includes skyline, a park and cbd

South of Market

3.5/5(101 area reviews)

Gourmet restaurants great entertainment and top sights from Oracle Park to Chase Center – discover South of Market, a destination also famous for its shopping.

South of Market
North Beach which includes skyline and a city

North Beach

4.5/5(124 area reviews)

Travellers love North Beach for its popular shops, and you can see more of San Francisco by jumping on the metro at Columbus Ave & Lombard St Stop or Columbus Ave & Chestnut St Stop. You might spend time checking out top sights like Pier 39 and San Francisco Bay.

North Beach

Union Square Travel Guide

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