First, I am comparing this hotel only to other "business" style hotels in Japan. I'm not comparing this hotel to a Shanri-La, Mandarin Oriental, etc. This hotel is clean, affordable, offers enough space in the room for a 2 or 3 night stay, and is located in a great location: 200 meters or less from Sendai Station. A convenience store is on the ground floor. Like all hotels of this type, there is no fitness center, pool, or any other amenity. Parking is reasonable: 1000 Yen/night. The only negative is check-in combines both human staff with a ticket machine...it seems unnecessarily complicated. I did not have breakfast in the hotel, so I can not comment about the food.