SoHo Travel Guide

Tourist Guide

A narrow city street lined with parked cars and tall buildings, including a prominent skyscraper in the background.
A busy urban street with pedestrians, cars, and a motorcycle. Notable features include a red brick building with a 'Fendi' sign, a 'Campper' store, and a 'Shopsko Melissa' banner.
Street signs for Chanel and Wooster St, a one-way sign, and a traffic light.
A busy urban street with a yellow taxi, pedestrians, and classic architecture.
A multi-story building with red and beige facades, large windows, and a fire escape.

This fashionable neighbourhood is great for shopping, eating and drinking.

The area immediately south of Manhattan’s Houston Street has been affectionately known as SoHo since Chester Rapkin, an urban planner who was involved in the development of the area, coined the term. The area has a fascinating history that stems back to the 1600s. In more recent years, SoHo has been a hub for artists who moved to the area in the 1970s following a failed redevelopment. For decades, the area was home to some of the most notable names in New York art, including Andy Warhol and Jean-Michel Basquiat. During the 1990s, rising rents saw a shift in the demographic, and today visitors can discover the diverse history of the area with a walking tour, eat at one of Manhattan’s finest restaurants or enjoy a day of shopping.

Make your way along Broadway Street to find the best in international retail outlets. Fashion boutiques, home wares and bookstores can all be found on the strip, including flagship stores for Topshop, Levis and Emporio Armani. Venture off the main drag to find some of New York’s best-kept shopping secrets, as you meander through the character-filled streets of SoHo.

Enjoy a meal or a cocktail at one of the city’s coolest restaurants. SoHo is the “in” place to be, and there are new establishments opening up in the streets off Broadway Street regularly. There are also a number of clubs in the area, and it is known as being a great place to meet locals.

SoHo is located in southern Manhattan, and is bordered by NoHo, Little Italy, TriBeCa and the South Village. The area is well served by public transportation, with a number of subway lines running through the area. The area is easily accessed by car however, expect to pay for parking. SoHo can be visited daily, and there is no fee.


Stay near popular SoHo attractions

Activities


Our pick of the best SoHo Hotel Deals

ROW NYC

ROW NYC

4 out of 5
700 8th Avenue New York NY
Fully refundableReserve now, pay when you stay
The price is NZ$452 per night from 30 Nov to 1 Dec
NZ$452
30 Nov - 1 Dec
includes taxes & fees
Stay at this hotel in New York. Enjoy free Wi-Fi, breakfast (surcharge) and a fitness centre. Popular attractions Times Square and Broadway are located ...
8/10 Very good! (3,102 reviews)
"The hotel was clean and centrally located. The staff were kind and helpful. Unfortunately the hotel was extremely noisy . We were up both nights of our stay next to a crying baby. It made for a very poor experience."

Reviewed on 10 Nov 2026

ROW NYC
Lotte New York Palace

Lotte New York Palace

4.5 out of 5
455 Madison Ave New York NY
Stay at this luxury hotel in New York. Enjoy a full-service spa, breakfast (surcharge) and room service. Our guests praise the helpful staff and the clean rooms ...
9/10 Wonderful! (2,371 reviews)
"Loved the location of the property. We had a beautiful view of the St. Patrick's Cathedral from our room. Stacey at the front desk was amazing, wonderful customer service."

Reviewed on 9 Nov 2026

Lotte New York Palace
Pod Times Square

Pod Times Square

3 out of 5
400 W 42nd Street New York NY
The price is NZ$249 per night from 29 Nov to 30 Nov
NZ$249
29 Nov - 30 Nov
includes taxes & fees
Stay at this hotel in New York. Enjoy breakfast (surcharge), a 24-hour front desk and daily housekeeping. Our guests praise the helpful staff and the clean rooms ...
9.2/10 Wonderful! (6,316 reviews)
"I highly recommend the Pod. I have stayed here several times. All who work there are so nice and fun, and willing to help you. Very clean and the price is right."

Reviewed on 10 Nov 2026

Pod Times Square
Hyatt Grand Central New York

Hyatt Grand Central New York

4 out of 5
109 East 42nd Street New York NY
The price is NZ$531 per night from 22 Nov to 23 Nov
NZ$531
22 Nov - 23 Nov
includes taxes & fees
Stay at this business-friendly hotel in New York. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the helpful staff and ...
8.4/10 Very good! (8,068 reviews)
"Everyone was amazing. From Jelle at the front desk to the gentlemen in the 16th FLoor lounge."

Reviewed on 10 Nov 2026

Hyatt Grand Central New York
Sheraton New York Times Square Hotel

Sheraton New York Times Square Hotel

4 out of 5
811 7th Ave New York NY
The price is NZ$466 per night from 22 Nov to 23 Nov
NZ$466
22 Nov - 23 Nov
includes taxes & fees
Stay at this business-friendly hotel in New York. Enjoy breakfast (surcharge), a 24-hour fitness centre and parking (surcharge). Our guests praise the helpful ...
Sheraton New York Times Square Hotel
Arlo Midtown

Arlo Midtown

4 out of 5
351 West 38th Street New York NY
The price is NZ$447 per night from 15 Nov to 16 Nov
NZ$447
15 Nov - 16 Nov
includes taxes & fees
Stay at this business-friendly hotel in New York. Enjoy free Wi-Fi, 2 bars/lounges and a rooftop terrace. Our guests praise the breakfast and the restaurant ...
9.4/10 Exceptional! (6,199 reviews)
"Check in was at 3pm I checked in at 12"

Reviewed on 10 Nov 2026

Arlo Midtown
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Our guide on where to stay in SoHo

Find the best SoHo areas for the activities you enjoy most. Learn more about SoHo
Learn more about SoHo

Brooklyn

Known for its great live music and charming cafes, there's plenty to explore in Brooklyn. You can visit top attractions like Barclays Center Brooklyn and Brooklyn Bridge, and jump on the metro at Kingston - Throop Avs. Station or Nostrand Av. Station (Fulton St.) to see more of the city.

Midtown

Times Square and Rockefeller Center are a few top attractions in Midtown. Hop around the city on the metro at 42 St. - Bryant Pk. Station or Times Sq. - 42 St. Station and check out the area's fascinating museums, soaring skyscrapers and acclaimed art galleries.

Bronx

Consider exploring the abundant dining options in Bronx. If sightseeing is on the list, Yankee Stadium is a top attraction. Hop on the metro at Bronx Park East Station or E 180 St. Station to see more of the area.

Williamsburg

Noted for its cafes and live music, there's plenty to explore in Williamsburg. Top attractions like McCarren Park Pool and Brooklyn Brewery are major draws, and you can hop on the metro at Metropolitan Av. Station or Lorimer St. Station (Metropolitan St.) to see more of the city.

Central New York City

Known for its soaring skyscrapers and eye-catching views, there's plenty to explore in Central New York City. Check out top attractions like Times Square and Rockefeller Center, and jump on the metro at 49th St. Station or 50 St. Station (Broadway) to see more of the city.



SoHo Travel Guide

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