The best area to stay in Massa is Marina di Massa, a seaside resort town located directly on the Tyrrhenian Sea.Marina di Massa is the main tourist hub, stretching along the coast for several kilometres. Its promenade, Viale Roma, is lined with hotels, restaurants, and shops, offering direct access to the sandy beaches. The town centre, near Piazza Bad Kissingen, is particularly lively in the evenings.This area is great for families looking for a relaxing beach holiday. The shallow waters are ideal for children, and many establishments offer beach services and activities. There are also several parks and playgrounds scattered throughout the area, making it convenient for families with young ones.For couples seeking a balance of beach access and a slightly quieter setting, the northern end of Marina di Massa, towards Ronchi, is a good option. It offers a more residential feel with lovely villas and boutique hotels, while still being a short walk or cycle from the main promenade and its amenities.