ApiaSamoa

Image for Apia which includes a city, signage and street scenes

The capital of Samoa is a small city known for its colorful marketplace, souvenir shopping and relaxed and hospitable locals.

Apia is a laidback island city where the locals are friendly, the food is fresh and the shopping is the best in Samoa. The capital is relatively small and most locals get around on foot. Many hotels and restaurants are located in downtown, with the markets, museums and central business district all within a short distance.

Apia is often the first stop on a trip to Samoa, as the airport is here and it’s easy to move on to other destinations on the island of Upolu. It’s worth spending a few days in Apia to get a feel for the culture – and shop. The food market in Apia sees families sell locally grown produce such as bananas, taro and coconut. Sample traditional dishes such as Lu’au, made from taro leaves and coconut cream. A flea market in the old market building on Beach Road has traditional hand-made Samoan products. Pick up sarongs, carvings, bowls and woven mats made in nearby villages.

The dining scene is a mix of traditional and international cuisine. Try fresh seafood and tropical fruit in small restaurants run by locals, or book a table at one of the many restaurants run by expats. There’s a strong presence of German, French, Japanese, Chinese and Italian influences from international visitors who came and never left.

Stroll around the Mulinu’u district, which is the old ceremonial capital. Many of the buildings here are old wooden colonial-style buildings, including the Old Courthouse, which now houses the Museum of Samoa.

At night, attend one of the Fia Fia shows. There are a number of venues around town, so take your pick. The Fia Fia’s are a showcase of traditional dancing, singing and drumming. There’s also the chance to enjoy a traditional banquet, often included in the price of a ticket.

Many come to Samoa for the beautiful beaches and warm waters, and the capital is no exception. Rent a snorkel and head out in the Palolo Deep Marine Reserve, which has coral and fish.

When it’s time to move on, book a tour from one of the many operators in town, then catch a boat, plane or bus to another patch of Samoan paradise.

Top hotels in Apia

Estimated price for 1 night / 2 adults
Taumeasina Island Resort
Taumeasina Island Resort
4.5 out of 5
Beach Road, Apia
NZ$335
per night
Feb 25 - Feb 26

This Apia hotel is on the beach, 1.2 mi (2 km) from Apia Park, and within 6 mi (10 km) of Faleata Golf Course and National Parliament. Papaseea Sliding Rocks ...

4.3/5Excellent! (237 reviews)

"The customer service is excellent. The staff are so friendly and eager to assist with anything to make our stay comfortable. The rooms and facilities are well kept and beautiful."…"

Reviewed on 22 Feb. 2020

Taumeasina Island Resort
Sheraton Samoa Aggie Grey's Hotel & Bungalows
Sheraton Samoa Aggie Grey's Hotel & Bungalows
4.5 out of 5
Main Beach Road, Apia
Free CancellationReserve now, pay when you stay
NZ$302
per night
Mar 12 - Mar 13

Situated by the sea, this luxury hotel is 1.2 mi (1.9 km) from Apia Park and 2.4 mi (3.9 km) from Robert Louis Stevenson Museum. Faleata Golf Course and Papaseea ...

4.1/5Very Good! (226 reviews)

"The only complaint i have staying here is that i wish i stayed here longer than one night!!! From the service, to the food and to the rooms; everything was excellent. Breakfast was amazing as there were soo many options to choose from and more importantly delicious. Would definitely recommend staying ..."…"

Reviewed on 10 Feb. 2020

Sheraton Samoa Aggie Grey's Hotel & Bungalows
Tanoa Tusitala Hotel
Tanoa Tusitala Hotel
4 out of 5
Beach Road Sogi, Apia
NZ$218
per night
Mar 2 - Mar 3

This family-friendly Apia hotel is located in the entertainment district, within 3 mi (5 km) of National Parliament and Apia Park. Papaseea Sliding Rocks and ...

4/5Very Good! (323 reviews)

"The rooms are clean and tidy. The staff there are friendly and the service is good."…"

Reviewed on 14 Feb. 2020

Tanoa Tusitala Hotel

Top activities in Apia

National Park and Black Sand Beach
Image for National Park and Black Sand Beach

National Park and Black Sand Beach

NZ$139
Per adult
Volcanic Crater Lake - Hike and Swim
Image for Volcanic Crater Lake - Hike and Swim

Volcanic Crater Lake - Hike and Swim

NZ$83
Per adult
Forgotten Bay Scuba Tour
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Forgotten Bay Scuba Tour

NZ$231
Per adult
Tour Samoa Half Day Island Tour (Upolu)
Image for Tour Samoa Half Day Island Tour (Upolu)

Tour Samoa Half Day Island Tour (Upolu)

NZ$123
Per adult
Island Show Fiafia Night Le Manumea Hotel
Image for Island Show Fiafia Night Le Manumea Hotel

Island Show Fiafia Night Le Manumea Hotel

NZ$38
Per adult
Tour Samoa Full Day Island Tour of Apia, Upolu, Samoa
Image for Tour Samoa Full Day Island Tour of Apia, Upolu, Samoa

Tour Samoa Full Day Island Tour of Apia, Upolu, Samoa

NZ$136
Per adult

Reviews of Apia

4.1

Top Destination

5 - Excellent
48
5 - Excellent 30.18867924528302%
4 - Good
79
4 - Good 49.685534591194966%
3 - Okay
29
3 - Okay 18.238993710691823%
2 - Disappointing
1
2 - Disappointing 0.6289308176100629%
1 - Terrible
2
1 - Terrible 1.2578616352201257%

5/5 - Excellent

Verified traveller

Dec 31, 2019

Apart from the weather Apia was excellent to visit

1/5 - Terrible

Verified traveller

Dec 29, 2019

Dodgy people, terrible drivers

5/5 - Excellent

Verified traveller

Dec 27, 2019

Our preferred P.I. destination

5/5 - Excellent

Puaina

Dec 9, 2019

No.

4/5 - Good

Verified traveller

Nov 30, 2019

Manai Restaurant located right across from Apia central is a must go to! excellent food and freshly cooked affordable prices. Staff are friendly and helpful!

5/5 - Excellent

..

Nov 25, 2019

Apia is a very fun city to be in, will definitely go again!