Apia is a laidback island city where the locals are friendly, the food is fresh and the shopping is the best in Samoa. The capital is relatively small and most locals get around on foot. Many hotels and restaurants are located in downtown, with the markets, museums and central business district all within a short distance.

Apia is often the first stop on a trip to Samoa, as the airport is here and it’s easy to move on to other destinations on the island of Upolu. It’s worth spending a few days in Apia to get a feel for the culture – and shop. The food market in Apia sees families sell locally grown produce such as bananas, taro and coconut. Sample traditional dishes such as Lu’au, made from taro leaves and coconut cream. A flea market in the old market building on Beach Road has traditional hand-made Samoan products. Pick up sarongs, carvings, bowls and woven mats made in nearby villages.

The dining scene is a mix of traditional and international cuisine. Try fresh seafood and tropical fruit in small restaurants run by locals, or book a table at one of the many restaurants run by expats. There’s a strong presence of German, French, Japanese, Chinese and Italian influences from international visitors who came and never left.

Stroll around the Mulinu’u district, which is the old ceremonial capital. Many of the buildings here are old wooden colonial-style buildings, including the Old Courthouse, which now houses the Museum of Samoa.

At night, attend one of the Fia Fia shows. There are a number of venues around town, so take your pick. The Fia Fia’s are a showcase of traditional dancing, singing and drumming. There’s also the chance to enjoy a traditional banquet, often included in the price of a ticket.

Many come to Samoa for the beautiful beaches and warm waters, and the capital is no exception. Rent a snorkel and head out in the Palolo Deep Marine Reserve, which has coral and fish.

When it’s time to move on, book a tour from one of the many operators in town, then catch a boat, plane or bus to another patch of Samoan paradise.

Known for

Culture, Relaxing and Fishing

Top hotels in Apia

Estimated price for 1 night / 2 adults
Image for Taumeasina Island Resort
Taumeasina Island Resort
4.5 out of 5
Beach Road, Apia
NZ$366
per night
15 Oct. - 16 Oct.
4.3/5Excellent! (207 reviews)

This Apia hotel is on the beach, 1.2 mi (2 km) from Apia Park, and within 6 mi (10 km) of Faleata Golf Course and National Parliament. Papaseea Sliding Rocks ...

4.3/5Excellent! (207 reviews)

"Excellent service, nice and tidy inside rooms and toilets/bathrooms. Would most definitely come back again."…"

Reviewed on 9 Sep. 2019

Taumeasina Island Resort
Image for Sheraton Samoa Aggie Grey's Hotel & Bungalows
Sheraton Samoa Aggie Grey's Hotel & Bungalows
4.5 out of 5
Main Beach Road, Apia
NZ$248
per night
15 Oct. - 16 Oct.
4/5Very Good! (209 reviews)

Situated in Apia, this luxury hotel is 1.2 mi (1.9 km) from Apia Park and within 3 mi (5 km) of National Parliament and Robert Louis Stevenson Museum. Faleata ...

4/5Very Good! (209 reviews)

"Good location in Apia, s short walk to the main areas. Room very comfortable and quiet. Staff friendly and professional."…"

Reviewed on 15 Sep. 2019

Sheraton Samoa Aggie Grey's Hotel & Bungalows
Image for Tanoa Tusitala Hotel
Tanoa Tusitala Hotel
4 out of 5
Beach Road Sogi, Apia
NZ$223
per night
17 Oct. - 18 Oct.
4/5Very Good! (304 reviews)

This family-friendly Apia hotel is located in the entertainment district, within 3 mi (5 km) of National Parliament and Apia Park. Papaseea Sliding Rocks and ...

4/5Very Good! (304 reviews)

"No activities for kids to do other than swimming. Breakfast good. Would love to some activities to engage families and guests in."…"

Reviewed on 17 Sep. 2019

Tanoa Tusitala Hotel

Top activities in Apia

The Pristine Waters of Upolu
Image for The Pristine Waters of Upolu

The Pristine Waters of Upolu

NZ$173

Experience six different magnificent water destinations on an exhilarating journey that will take you eastwards through the diverse north and south coasts of Upolu, three mountain passes, and some tantalising off-road jaunts.

Reviews of Apia

4

Top Destination

5 - Excellent
33
4 - Good
57
3 - Okay
21
2 - Disappointing
1
1 - Terrible
1

4/5 - Good

Peace

18 Sep. 2019

Was better than I expected.

4/5 - Good

Verified traveler

13 Sep. 2019

Easy to get around and planty of places to visit and eat.

3/5 - Okay

Verified traveler

2 Sep. 2019

Got chased and bitten by s stray dog. Not a good memory of Samoa. I am glad to have met Tau from Apia Airport Shuttle Service. Great price, great commentary on our trip from the Airport and he was really disappointed that i was bitten by a dhrangthe

4/5 - Good

Verified traveler

26 Aug. 2019

There are some amazing restaurants and cafes but I should have taken more cash as credit cards were not as readily accepted as I expected

5/5 - Excellent

Dee

23 Aug. 2019

Everyone are all very nice and Kind. My home away from home

4/5 - Good

Nina

20 Aug. 2019

Taxis are cheap and the drivers are fair and give you good service. Food is not spicy but hearty. People are friendly and respectful.