Upolu Travel Guide

Tourist Guide

Upolu featuring a sandy beach and tropical scenes
Upolu featuring a sandy beach and tropical scenes
Upolu showing a bay or harbour, forest scenes and general coastal views
Upolu featuring a beach and tropical scenes
Upolu showing rainforest, swimming and a lake or waterhole

Visit Samoa’s most important island to discover pristine beaches, lush rainforest and a relaxed pace of life in its small capital city.

Upolu will most likely be your first port of call when you visit the pristine archipelago of Samoa. The island contains the country’s major international airport and its capital, Apia. Shop for traditional goods and sample delicious local food or slip off your sandals and walk across the white sands of one of Upolu’s picture-perfect beaches. Enjoy diving, surfing or fishing and then lie back in the warm, clear waters of an ocean lagoon to relax. Hike through dense rainforest, stopping along the way to admire a waterfall or to swim in a freshwater pool.

Upolu is Samoa’s second-largest island, but is the most populated of the 10 islands and islets. In the capital Apia, visit the food market for tasty local treats and the flea market for traditional souvenirs. In this still quite traditional city you’ll find the majority of the island’s restaurants, banks, shops and other visitor facilities.

Hire a car or a taxi and take the winding coast road that leads from Apia to the many stunning beaches that the island offers. Lalomanu, one of the busier stretches of shoreline, has white sands and warm water that is safe for swimming. Go for a swim or relax with a book or picnic lunch under the palm trees. Watersports enthusiasts can surf, snorkel and scuba dive around the outer reefs by arranging a boat excursion from Apia. Many beaches also have coral closer to shore at high tide These beaches include the Palolo Deep Marine Reserve just outside Apia.

Head inland and explore the hiking trails in places like Lake Lanoto’o National Park, which has a rare swamp forest as its ecosystem. Nearby, O Le Pupu-Pue National Park is where you’ll find Upolu’s highest mountain, the 1,100-metre (3,600-foot) Mount Fito. Many of the tracks pass waterfalls and one of the most spectacular ones is Papapapaitai Falls.

Upolu is served by regular international flights, and has ferry and air services to all of Samoa’s other islands.

Sheraton Samoa Aggie Grey's Hotel & Bungalows

Sheraton Samoa Aggie Grey's Hotel & Bungalows

5 out of 5
Main Beach Road Apia
The price is NZ$251 per night from 1 Mar to 2 Mar
NZ$251
1 Mar - 2 Mar
includes taxes & fees
Stay at this luxury hotel in Apia. Enjoy free breakfast, free Wi-Fi and free parking. Popular attractions Falemataaga – The Museum of Samoa and Fish Market are ...
8.2/10 Very Good! (516 reviews)
Wellness centre staff was lovely, massage was wonderful, exactly what I needed ❤️ Staff were polite, professional and helpful. Services were timely and thorough. Room and all areas were clean and felt safe. Electrical outlets needed single maintenance call out. All together, our family really enjoyed ...

Reviewed on 23 Jan 2026

Sheraton Samoa Aggie Grey's Hotel & Bungalows
Taumeasina Island Resort

Taumeasina Island Resort

4.5 out of 5
Beach Road Apia
The price is NZ$363 per night from 3 Feb to 4 Feb
NZ$363
3 Feb - 4 Feb
includes taxes & fees
Stay at this luxury hotel in Apia. Enjoy free Wi-Fi, free parking and 2 outdoor pools. Our guests praise the pool and the helpful staff in their reviews. Popular ...
8.6/10 Excellent! (685 reviews)
Everything was great, friendly helpful staff, clean rooms, everything is close, great stay

Reviewed on 26 Jan 2026

Taumeasina Island Resort
Saletoga Sands Resorts

Saletoga Sands Resorts

4 out of 5
Main South Coast Road Matatufu
The price is NZ$207 per night from 10 Feb to 11 Feb
NZ$207
10 Feb - 11 Feb
includes taxes & fees
Stay at this beach resort in Matatufu. Enjoy free parking, 2 outdoor pools and a full-service spa. Our guests praise the helpful staff and the clean rooms in ...
9/10 Wonderful! (675 reviews)
Clean room

Reviewed on 23 Jan 2026

Saletoga Sands Resorts
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
KUKi's Retreat

KUKi's Retreat

Apia Samoa
Stay at this holiday home in Apia. Enjoy laundry facilities and air conditioning. Popular attractions Apia Park and Robert Louis Stevenson Museum are located ...
10/10 Exceptional! (4 reviews)
Our stay at Kuki’s Retreat was absolutely amazing. From start to finish, everything exceeded our expectations. The rooms were comfortable and well-equipped, with air conditioning in all rooms as well as the living room🥰both inside and outside of the property was in excellent condition, which made ...

Reviewed on 2 Jan 2026

KUKi's Retreat
Cheerful Bungalow with pool!

Cheerful Bungalow with pool!

Apia Upolu
Stay at this holiday home in Apia. Enjoy free Wi-Fi, private pools and a garden. Popular attractions Apia Park and Robert Louis Stevenson Museum are located ...
8.8/10 Excellent! (15 reviews)
This was a simple, but comfortable place. It was a little further out from town, but fairly easily accessible with a car. We really appreciated the AC, and the host was friendly.

Reviewed on 23 July 2025

Cheerful Bungalow with pool!
Spacious 3 bedroom home, 10min to town. Unlimited Wifi & AC available!

Spacious 3 bedroom home, 10min to town. Unlimited Wifi & AC available!

Apia Apia
Stay at this holiday home in Apia. Enjoy a garden, laundry facilities and an in-room coffee maker. Popular attractions Robert Louis Stevenson Museum and Vailima ...
9.4/10 Exceptional! (6 reviews)
Great location, short drive to hospital (where we were working), tranquil, and well airconditioned. Both Jackie and Frank were great.

Reviewed on 9 Nov 2025

Spacious 3 bedroom home, 10min to town. Unlimited Wifi & AC available!
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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