Upolu Travel Guide

Tourist Guide

Upolu featuring a sandy beach and tropical scenes
Upolu featuring a sandy beach and tropical scenes
Upolu showing a bay or harbour, forest scenes and general coastal views
Upolu featuring a beach and tropical scenes
Upolu showing rainforest, swimming and a lake or waterhole

Visit Samoa’s most important island to discover pristine beaches, lush rainforest and a relaxed pace of life in its small capital city.

Upolu will most likely be your first port of call when you visit the pristine archipelago of Samoa. The island contains the country’s major international airport and its capital, Apia. Shop for traditional goods and sample delicious local food or slip off your sandals and walk across the white sands of one of Upolu’s picture-perfect beaches. Enjoy diving, surfing or fishing and then lie back in the warm, clear waters of an ocean lagoon to relax. Hike through dense rainforest, stopping along the way to admire a waterfall or to swim in a freshwater pool.

Upolu is Samoa’s second-largest island, but is the most populated of the 10 islands and islets. In the capital Apia, visit the food market for tasty local treats and the flea market for traditional souvenirs. In this still quite traditional city you’ll find the majority of the island’s restaurants, banks, shops and other visitor facilities.

Hire a car or a taxi and take the winding coast road that leads from Apia to the many stunning beaches that the island offers. Lalomanu, one of the busier stretches of shoreline, has white sands and warm water that is safe for swimming. Go for a swim or relax with a book or picnic lunch under the palm trees. Watersports enthusiasts can surf, snorkel and scuba dive around the outer reefs by arranging a boat excursion from Apia. Many beaches also have coral closer to shore at high tide These beaches include the Palolo Deep Marine Reserve just outside Apia.

Head inland and explore the hiking trails in places like Lake Lanoto’o National Park, which has a rare swamp forest as its ecosystem. Nearby, O Le Pupu-Pue National Park is where you’ll find Upolu’s highest mountain, the 1,100-metre (3,600-foot) Mount Fito. Many of the tracks pass waterfalls and one of the most spectacular ones is Papapapaitai Falls.

Upolu is served by regular international flights, and has ferry and air services to all of Samoa’s other islands.

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Taumeasina Island Resort

Taumeasina Island Resort

4.5 out of 5
Beach Road Apia
The price is NZ$433 per night from 1 Apr to 2 Apr
NZ$433
1 Apr - 2 Apr
includes taxes & fees
Stay at this luxury hotel in Apia. Enjoy free Wi-Fi, free parking and 2 outdoor pools. Our guests praise the pool and the helpful staff in their reviews. Popular ...
8.8/10 Excellent! (696 reviews)
Beautiful hotel, great staff, beautiful ocean view, rooms are clean and beautiful, highly recommend to anyone

Reviewed on 6 Mar 2026

Taumeasina Island Resort
Sheraton Samoa Aggie Grey's Hotel & Bungalows

Sheraton Samoa Aggie Grey's Hotel & Bungalows

5 out of 5
Main Beach Road Apia
The price is NZ$273 per night from 28 Mar to 29 Mar
NZ$273
28 Mar - 29 Mar
includes taxes & fees
Stay at this luxury hotel in Apia. Enjoy free breakfast, free Wi-Fi and free parking. Popular attractions Falemataaga – The Museum of Samoa and China Aid Arts ...
8.4/10 Very Good! (541 reviews)
Room was clean, bed was very comfy which is nice . Showers need a better design kept leaving my floor soaking wet

Reviewed on 23 Feb 2026

Sheraton Samoa Aggie Grey's Hotel & Bungalows
Saletoga Sands Resorts

Saletoga Sands Resorts

4 out of 5
Main South Coast Road Matatufu
The price is NZ$209 per night from 8 Mar to 9 Mar
NZ$209
8 Mar - 9 Mar
includes taxes & fees
Stay at this beach resort in Matatufu. Enjoy free parking, 2 outdoor pools and a full-service spa. Our guests praise the helpful staff and the clean rooms in ...
9/10 Wonderful! (701 reviews)
N/A

Reviewed on 5 Mar 2026

Saletoga Sands Resorts
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
KUKi's Retreat

KUKi's Retreat

Apia Samoa
Stay at this holiday home in Apia. Enjoy laundry facilities and air conditioning. Popular attractions Apia Park and China Aid Arts and Culture Centre are located ...
10/10 Exceptional! (5 reviews)
Overall stay was good and communication with Maria was really great. It really helped that the home had everything we needed especially the ability to do our laundry, cook our own food & the privacy to come & sit down at the dining table unwinding, talking with our kids about the days events. Home ...

Reviewed on 3 Mar 2026

KUKi's Retreat
Ifiele'ele Plantation

Ifiele'ele Plantation

3.5 out of 5
Satui Road Fasito'o Uta
Stay at this aparthotel in Fasito'o Uta. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Popular attractions Papasee'a Sliding Rock and Robert Louis ...
10/10 Exceptional! (13 reviews)
The host was so welcoming and approachable. He was amazing he welcome use with ilopen arms. We will definitely stay there again.

Reviewed on 6 Oct 2024

Ifiele'ele Plantation
Highland Hideaway above Apia nestled in your own private little valley

Highland Hideaway above Apia nestled in your own private little valley

Apia Upolu
Stay at this holiday home in Apia. Enjoy laundry facilities and patios. Popular attractions Faleata Golf Course and Papaseea Sliding Rocks are located ...
9.8/10 Exceptional! (19 reviews)
Tim & Maria were the most welcoming hosts - they went above & beyond to make our stay comfortable & relaxing. They gave us so much tourist advice which helped us around both Upolu & Savaii. Would highly recommend Samoan Highland Hideaway.

Reviewed on 31 Jan 2026

Highland Hideaway above Apia nestled in your own private little valley
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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