Hyehwa-dong Travel Guide

Tourist Guide

Hyehwa-dong
Hyehwa-dong
Sungkyunkwan University uses the name of the old royal Confucian academy (Romanized as Seonggyungwan, though Sungkyunkwan is an alternative ad-hoc Romanization and used for the university's name). It was the official academy of the Neo-Confucian Joseon Dynasty, founded in 1398, and its modern incarnation as a university dates back to 1946. Currently, Sungkyunkwan University is affiliated with the Samsung Business Group. Its curriculum remains Confucian, and it is often at the forefront of movements to oppose and undo modern liberal social reforms, such as the 2008 change to the vital records registry that replaced old Confucian family census registers with a more modern one (and eliminated special rights reserved for "head of household," a status only married men were eligible for) as well as the 2005 marriage law changes that eliminated the ban on marriage between people of same surnames (the ban was a major headache in a country that is 22% Kim and 45% Kim/Lee/Park). Sungkyunkwan's school motto is Humanity, Righteousness, Propriety, Wisdom (仁義禮智/인의예지), which would better be translated to "Pursue Truth and Embody Social Justice."

Popular places to visit

Myeongdong shopping street at night in Seoul. Seoul, South Korea, 2015.

Myeongdong Street

4.5/5(22 reviews)

When you visit Myeongdong Street, a popular shopping spot in Seoul, you can search for that perfect souvenir. Visit the shops and top-notch restaurants in this culturally rich area.

Myeongdong Street
Scenic park at downtown of Seoul, South Korea

Lotte World

4/5(31 reviews)

Have a fun-filled day at Lotte World and see why people love this theme park in Seoul. Visit the shops and top-notch restaurants in this vibrant area.

Lotte World
Dongdaemun Market featuring night scenes, street scenes and a city

Dongdaemun History and Culture Park

4.5/5(72 reviews)

This vast commercial district is a shopper's paradise with its many malls, boutiques and specialist shops sitting happily alongside traditional Korean market places.

Dongdaemun History and Culture Park
Lotte World Tower which includes a high-rise building

Lotte World Tower

4.5/5(21 reviews)

Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.

Lotte World Tower
Namdaemun Market featuring a city, street scenes and markets

Namdaemun Market

4.5/5(59 reviews)

For all kinds of clothing and food at bargain prices, a trip to Seoul's oldest and largest traditional market is a must-visit.

Namdaemun Market
COEX Convention and Exhibition Center featuring signage

COEX Convention and Exhibition Center

4.5/5(27 reviews)

You don’t have to be in Seoul for a conference or fair to appreciate the facilities of COEX, South Korea’s outstanding events center and mall in Gangnam.

COEX Convention and Exhibition Center

Activities

Seoul: DMZ Tour with Optional Suspension Bridge and Gondola

Seoul: DMZ with Optional Suspension Bridge, North Korea View

NZ$76
per adult
100% of travellers recommend
Seoul: DMZ with Optional Suspension Bridge, North Korea View
Taking pics with Kim

Insightful DMZ Tour by Expert with Suspension Bridge&DPRK Gallery

NZ$76
per adult
Insightful DMZ Tour by Expert with Suspension Bridge&DPRK Gallery
Hyangwonjeon Pavilion at Gyeongbok Palace on our Best Seoul City Tour

Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)

NZ$108
per adult
98% of travellers recommend
Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)
Changgyeonggung Royal Palce_ Seoul Night Tour_PLK Travel

Seoul Night Tour (Gwangjang Market, Royal Palace and Naksan Park)

NZ$75
per adult
100% of travellers recommend
Seoul Night Tour (Gwangjang Market, Royal Palace and Naksan Park)
Seoul: Nami Island and Garden of Morning Calm opt Railbike

Seoul: Nami Island and Garden of Morning Calm opt Railbike

NZ$90
per adult
96% of travellers recommend
Seoul: Nami Island and Garden of Morning Calm opt Railbike
Korean DMZ 3rd Tunnel Tour from Seoul

Thrilling Korean DMZ 3rd Tunnel Tour from Seoul + Red Bridge Rush

NZ$83
per adult
Thrilling Korean DMZ 3rd Tunnel Tour from Seoul + Red Bridge Rush
See all activities in Seoul

Our pick of the best Hyehwa-dong Hotel Deals

Grand Hyatt Seoul

Grand Hyatt Seoul

5 out of 5
322, Sowol-ro, Yongsan-gu Seoul Seoul
The price is NZ$309 per night from 3 Mar to 4 Mar
NZ$309
3 Mar - 4 Mar
includes taxes & fees
Stay at this luxury hotel in Seoul. Enjoy free Wi-Fi, an outdoor pool and a full-service spa. Our guests praise the helpful staff in their reviews. Popular attractions ...
9/10 Wonderful! (1,000 reviews)
Such a lovely way to start our adventure in Korea. The view was stunning, food amazing and the service kind and engaged.

Reviewed on 10 Feb 2026

Grand Hyatt Seoul
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu Seoul
The price is NZ$165 per night from 2 Mar to 3 Mar
NZ$165
2 Mar - 3 Mar
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Popular attractions Myeongdong Street and Dongdaemun ...
9.2/10 Wonderful! (1,111 reviews)
Very nice hotel with all the amenities in room

Reviewed on 22 Feb 2026

HOTEL THE BOTANIK SEWOON MYEONGDONG
ENA Suite Hotel Namdaemun

ENA Suite Hotel Namdaemun

4 out of 5
36, Sejong-daero 11-gil, Jung-gu Seoul Seoul
The price is NZ$278 per night from 27 Feb to 28 Feb
NZ$278
27 Feb - 28 Feb
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a fitness centre. Our guests praise the helpful staff and the clean ...
9.2/10 Wonderful! (3,320 reviews)
Clean and spacious room, very friendly staff. Will stay again!

Reviewed on 18 Feb 2026

ENA Suite Hotel Namdaemun
Shilla Stay Seodaemun Seoul Station

Shilla Stay Seodaemun Seoul Station

4 out of 5
76, Chungjeong-ro, Seodaemun-gu Seoul Seoul
The price is NZ$137 per night from 2 Mar to 3 Mar
NZ$137
2 Mar - 3 Mar
includes taxes & fees
Stay at this hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a fitness centre. Our guests praise the helpful staff and the clean rooms in their reviews. ...
8.6/10 Excellent! (1,787 reviews)
Everything was good enough.

Reviewed on 16 Feb 2026

Shilla Stay Seodaemun Seoul Station
LOTTE CITY HOTEL MYEONGDONG

LOTTE CITY HOTEL MYEONGDONG

4 out of 5
362, Samil-daero, Jung-gu Seoul
The price is NZ$168 per night from 2 Mar to 3 Mar
NZ$168
2 Mar - 3 Mar
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a health club. Our guests praise the breakfast and the helpful staff ...
8.8/10 Excellent! (2,927 reviews)
The room was alright and the location is great.

Reviewed on 21 Feb 2026

LOTTE CITY HOTEL MYEONGDONG
The Westin Josun Seoul

The Westin Josun Seoul

5 out of 5
106, Sogong-ro, Jung-gu Seoul Seoul
The price is NZ$532 per night from 25 Feb to 26 Feb
NZ$532
25 Feb - 26 Feb
includes taxes & fees
Stay at this luxury hotel in Seoul. Enjoy free Wi-Fi, 5 restaurants and breakfast (surcharge). Our guests praise the helpful staff and the clean rooms in their ...
9.4/10 Exceptional! (1,008 reviews)
Amazing courtesy and attentiveness of the staff!

Reviewed on 22 Feb 2026

The Westin Josun Seoul
See all 2,499 properties in Hyehwa-dong
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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Other neighbourhoods around Hyehwa-dong

Injeongjeon Hall at Changdeokgung Palace, Seoul, South Korea

Jongno-1.2.3.4 ga-dong

While you're in Jongno-1.2.3.4 ga-dong, take in top sights like Insa-dong or Gwangjang Market, and hop on the metro to see more of the city at Anguk Station or Jongno 3-ga Station.

Jongno-1.2.3.4 ga-dong
Insadong which includes shopping as well as a small group of people

Insa-dong

Insa-dong is known for its ample dining options, and you can make a stop by Insa-dong and Cheonggyecheon while in the area.

Insa-dong
Gwangjang Traditional Market which includes signage

Jongno-gu

4.5/5(45 area reviews)

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Sejong Cultural Center and Gwanghwamun Square. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.

Jongno-gu
I came across the Jungbu dried fish market quite by accident, and it was exactly that..a huge market selling mostly dried fish. Many vendors were giving away free samples. I thought it was good, tasting kind of like beef jerky!

Euljiro-dong

While you're in Euljiro-dong, take in top sights like Chungmu-ro or Cheonggyecheon, and hop on the metro to see more of the city at Euljiro 4-ga Station or Euljilo 3-ga Station.

Euljiro-dong
I didn't go inside the plaza, but was intrigued by this giant silver jelly bean of a building.

Gwanghui-dong

While you're in Gwanghui-dong, take in top sights like Migliore Mall and jump on the metro at Dongdaemun History and Culture Park Station to see more of the city.

Gwanghui-dong
Dongdaemun Design Plaza which includes modern architecture as well as a couple

Jung-gu

4.5/5(171 area reviews)

Myeongdong Street and Chungmu-ro are top sights in Jung-gu, and you should be sure to explore the popular shops. Hop aboard the metro at Euljiro 4-ga Station or Chungmuro Station to see more sights in the area.

Jung-gu

Hyehwa-dong Travel Guide

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