Heart of Lubbock Travel Guide
Tourist Guide
Visit Heart of Lubbock
Popular places to visit
Texas Tech University
Take a campus tour or just explore the area around Texas Tech University, a top university in Lubbock. You can attend a sporting event while in the area.
University Medical Center
If University Medical Center is what brings you to town, hopefully you'll have a chance to explore more of Lubbock.
Buddy Holly Center
Enjoy an outing to Buddy Holly Center during your stay in Lubbock. You can attend a sporting event while in the area.
West End Center
You can browse for the perfect souvenirs at West End Center during your trip to Lubbock. Attend a sporting event or visit the shops in this family-friendly area.
Buddy Holly's Grave
You can find out about the history of Lubbock with a trip to Buddy Holly's Grave. You can attend a sporting event while in the area.
Jones AT&T Stadium
Catch an event at Jones AT&T Stadium during your trip to Lubbock. You can attend a sporting event while in the area.
Our pick of the best Heart of Lubbock Hotel Deals
Charming 2-bedroom house minutes from Texas Tech in the Heart of Lubbock!
Great stay!
Reviewed on 29 Mar 2026
Clean 3 BR 2BA White House Near TTU & UMC
This house was absolutely FILTHY!! Somehow I missed the pictures posted from someone last month or I definitely would not have stayed here. It does smell like cigarette smoke throughout the house but esp in the primary bedroom. There’s panels missing on the hot water heater/furnace closet. Big safety ...
Reviewed on 14 Mar 2026
La Quinta Inn & Suites by Wyndham Lubbock Southwest
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Reviewed on 21 Apr 2026
Overton Hotel and Conference Center
The staff seemed to be short to handle the occupancy. I was told that the property is being managed by a new company. I did notice the change but unfortunately not for the better. The noticeable area of opportunity was the staff.
Reviewed on 21 Apr 2026
Wingate by Wyndham Lubbock near Texas Tech Univ. Medical Ctr
Staff was rude when I checked in and left. Wouldn’t give me a receipt when I left.
Reviewed on 20 Apr 2026
Ashmore Inn and Suites
Ashmore use to be a decent place to stay even though it needs upgraded and price was good now they got bought out it's more run down needs updated really bad the bath tub never stopped running water it leaked the whole time bath tub stained didn't have key card they were out had to wait hours before ...
Reviewed on 20 Apr 2026
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Other neighbourhoods around Heart of Lubbock
South Overton
If you're looking for some top things to see and do in South Overton and surrounding area, you can visit Jones AT&T Stadium and Blue Light Live.
Tech Terrace
While Tech Terrace isn't home to many top sights, United Supermarkets Arena and Jones AT&T Stadium are some notable places to visit nearby.
North Overton
When in North Overton, you can plan a visit to Jones AT&T Stadium and Blue Light Live, some noteworthy sights in the nearby area.
Depot District
You'll enjoy the mountain views and bars in Depot District. You might want to make time for a stop at Buddy Holly Center or Blue Light Live.
Downtown Lubbock
If you're spending some time in Downtown Lubbock, Blue Light Live and Buddy Holly Center are top sights worth seeing.
Southgate
Though Southgate may not have many top sights, you can venture to the surrounding area to see attractions like Spectrum & OMNI Theater and Blue Light Live.
