Heart of Lubbock Travel Guide
Tourist Guide
Visit Heart of Lubbock
Popular places to visit
Texas Tech University
Take a campus tour or just explore the area around Texas Tech University, a top university in Lubbock. You can attend a sporting event while in the area.
University Medical Center
If University Medical Center is what brings you to town, hopefully you'll have a chance to explore more of Lubbock.
Buddy Holly Center
Enjoy an outing to Buddy Holly Center during your stay in Lubbock. You can attend a sporting event while in the area.
West End Center
You can browse for the perfect souvenirs at West End Center during your trip to Lubbock. Attend a sporting event or visit the shops in this family-friendly area.
Buddy Holly's Grave
You can find out about the history of Lubbock with a trip to Buddy Holly's Grave. You can attend a sporting event while in the area.
Jones AT&T Stadium
Catch an event at Jones AT&T Stadium during your trip to Lubbock. You can attend a sporting event while in the area.
Our pick of the best Heart of Lubbock Hotel Deals
Charming 2-bedroom house minutes from Texas Tech in the Heart of Lubbock!
Great stay!
Reviewed on 29 Mar 2026
Clean 3 BR 2BA White House Near TTU & UMC
This house was absolutely FILTHY!! Somehow I missed the pictures posted from someone last month or I definitely would not have stayed here. It does smell like cigarette smoke throughout the house but esp in the primary bedroom. There’s panels missing on the hot water heater/furnace closet. Big safety ...
Reviewed on 14 Mar 2026
La Quinta Inn & Suites by Wyndham Lubbock Southwest
Hotel was close to where we needed, check in was quick and easy, breakfast had decent options, plenty of parking. The fitness room definitely needs to be updated with more equipment.
Reviewed on 24 Apr 2026
Overton Hotel and Conference Center
room was large and clean. Starbucks on site. no shop for snacks except for a few chips and some essentials in starbucks, vendingg machine with snacks available. parking convenient. staffvery friendly.
Reviewed on 24 Apr 2026
Wingate by Wyndham Lubbock near Texas Tech Univ. Medical Ctr
The staff was amazing. Rudy the GM went out of way to help us out!
Reviewed on 23 Apr 2026
Ashmore Inn and Suites
The Hot Tub had no light at all. The room was filthy with someone's clothing on the floor still. Bathtub not clean. AC didn't work well. Two separate buildings so have to walk across a parking lot to get to breakfast and hot tub and front desk.
Reviewed on 23 Apr 2026
Other neighbourhoods around Heart of Lubbock
South Overton
If you're looking for some top things to see and do in South Overton and surrounding area, you can visit Jones AT&T Stadium and Blue Light Live.
Tech Terrace
While Tech Terrace isn't home to many top sights, United Supermarkets Arena and Jones AT&T Stadium are some notable places to visit nearby.
North Overton
When in North Overton, you can plan a visit to Jones AT&T Stadium and Blue Light Live, some noteworthy sights in the nearby area.
Depot District
You'll enjoy the mountain views and bars in Depot District. You might want to make time for a stop at Buddy Holly Center or Blue Light Live.
Downtown Lubbock
If you're spending some time in Downtown Lubbock, Blue Light Live and Buddy Holly Center are top sights worth seeing.
Southgate
Though Southgate may not have many top sights, you can venture to the surrounding area to see attractions like Spectrum & OMNI Theater and Blue Light Live.
