Heart of Lubbock Travel Guide
Tourist Guide
Visit Heart of Lubbock
Popular places to visit

Texas Tech University
Explore the campus of Texas Tech University during your trip to Lubbock. You can attend a sporting event while in the area.

Buddy Holly Center
You can spend an afternoon browsing the exhibits at Buddy Holly Center during your travels in Lubbock. You can attend a sporting event while in the area.

West End Center
You can browse for the perfect souvenirs at West End Center during your trip to Lubbock. Attend a sporting event or visit the shops in this family-friendly area.

Buddy Holly Statue and West Texas Walk of Fame
You can learn about the history of Lubbock with a trip to Buddy Holly Statue and West Texas Walk of Fame. You can attend a sporting event while in the area.

Lubbock Lake Landmark
You can spend an afternoon browsing the exhibits at Lubbock Lake Landmark in Lubbock. Attend a sporting event in this family-friendly area.
Buddy Holly's Grave
You can find out about the history of Lubbock with a trip to Buddy Holly's Grave. You can attend a sporting event while in the area.
Our pick of the best Heart of Lubbock Hotel Deals

Time Machine: Games Galore in Lubbock Home By Ttu!

La Quinta Inn & Suites by Wyndham Lubbock Southwest
Clean rooms and friendly staff great location
Reviewed on 19 Dec 2025

Overton Hotel and Conference Center
Despite the experiences of other reviewers, I had no problem with my recent stay at the Overton. Staff was friendly. Grounds were clean. Room was clean and bathroom held the expected toiletries. Pillows were quite soft, but there were six of them so this was no problem. Bed was comfortable. Maid ...
Reviewed on 17 Dec 2025

Country Inn & Suites by Radisson, Lubbock Southwest, TX
Good
Reviewed on 20 Dec 2025

Ashmore Inn and Suites
Great staff.
Reviewed on 12 Dec 2025

Cotton Court, by Valencia Hotel Collection
Clean room ! Unique environment! Nice courtyard! Room was spacious and well appointed. On downside , minor, was the broken elevator, but everything worked out.
Reviewed on 23 Dec 2025
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Other neighbourhoods around Heart of Lubbock

South Overton
If you're looking for some top things to see and do in South Overton and surrounding area, you can visit Jones AT&T Stadium and Lake Alan Henry.

Tech Terrace
While Tech Terrace isn't home to many top sights, United Supermarkets Arena and Jones AT&T Stadium are some notable places to visit nearby.

North Overton
When in North Overton, you can plan a visit to Jones AT&T Stadium and Lake Alan Henry, some noteworthy sights in the nearby area.

Depot District
You'll enjoy the mountain views and bars in Depot District. You might want to make time for a stop at Buddy Holly Center or Blue Light Live.

Downtown Lubbock
If you're spending some time in Downtown Lubbock, Lake Alan Henry and Blue Light Live are top sights worth seeing.

Southgate
Though Southgate may not have many top sights, you can venture to the surrounding area to see attractions like Spectrum & OMNI Theater and Buddy Holly Statue and West Texas Walk of Fame.
