Heart of Lubbock Travel Guide
Tourist Guide
Visit Heart of Lubbock
Popular places to visit
Texas Tech University
Explore the campus of Texas Tech University during your trip to Lubbock. You can attend a sporting event while in the area.
University Medical Center
If University Medical Center is what brings you to town, hopefully you'll have a chance to explore more of Lubbock.
Buddy Holly Center
You can spend an afternoon browsing the exhibits at Buddy Holly Center during your travels in Lubbock. You can attend a sporting event while in the area.
West End Center
You can browse for the perfect souvenirs at West End Center during your trip to Lubbock. Attend a sporting event or visit the shops in this family-friendly area.
Buddy Holly's Grave
You can find out about the history of Lubbock with a trip to Buddy Holly's Grave. You can attend a sporting event while in the area.
United Supermarkets Arena
Catch an event at United Supermarkets Arena during your trip to Lubbock. You can attend a sporting event while in the area.
Our pick of the best Heart of Lubbock Hotel Deals
Clean 3 BR 2BA White House Near TTU & UMC
House was as advertised. Excellent communication with host with easy check in. Kitchen only has microwave but worked for our needs. Comfortable beds and plenty of hot water. Close to Texas Tech and places to eat.
Reviewed on 29 Dec 2025
Charming 2-bedroom house minutes from Texas Tech in the Heart of Lubbock!
The stay was great, just not in the greatest part of town. The house is beautifully furnished and quaint. My only complaint is that the television was damaged.
Reviewed on 17 Feb 2026
The Hut - Lubbock, TX with an Island Flair!
Fantastic accommodations. Such a unique property, loved the ambiance. Would definitely stay here again.
Reviewed on 14 Jan 2026
Overton Hotel and Conference Center
Excellent
Reviewed on 17 Feb 2026
Country Inn & Suites by Radisson, Lubbock Southwest, TX
Felt like Home Away From Home
Reviewed on 16 Feb 2026
Cotton Court, by Valencia Hotel Collection
Everything about this place is incredible. Highly recommend. Will definitely be back.
Reviewed on 19 Feb 2026
Other neighbourhoods around Heart of Lubbock
South Overton
If you're looking for some top things to see and do in South Overton and surrounding area, you can visit Jones AT&T Stadium and Blue Light Live.
Tech Terrace
While Tech Terrace isn't home to many top sights, United Supermarkets Arena and Jones AT&T Stadium are some notable places to visit nearby.
North Overton
When in North Overton, you can plan a visit to Jones AT&T Stadium and Blue Light Live, some noteworthy sights in the nearby area.
Depot District
You'll enjoy the mountain views and bars in Depot District. You might want to make time for a stop at Buddy Holly Center or Blue Light Live.
Downtown Lubbock
If you're spending some time in Downtown Lubbock, Blue Light Live and Buddy Holly Center are top sights worth seeing.
Southgate
Though Southgate may not have many top sights, you can venture to the surrounding area to see attractions like Blue Light Live and Buddy Holly Center.
