Fitzrovia Travel Guide

Tourist Guide

A subway station with a bench, a sign for Great Portland Street, and a London Underground logo.
A building with the sign "TIKETOWN" and a large Nike logo on the facade.
A BT tower in a narrow street flanked by brick buildings.
A tall, cylindrical tower with a glass facade, surrounded by historic buildings with brick facades and large windows.
Photo by brian gillman (Creative Commons Attribution 3.0)
A park with a grassy area, trees, and a building in the background.
Photo by Sebastian Ballard (Creative Commons Attribution-Share Alike 2.0)

Stay near popular Fitzrovia attractions

A modern urban square with contemporary buildings, a glass structure, and pedestrians.

Tottenham Court Road

10.0/10 (1 review)
During your visit to London, you can search for that perfect souvenir at Tottenham Court Road. Discover the top-notch restaurants and entertainment choices in this family-friendly area.
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Activities

London Eye Entry Ticket

London Eye Entry Ticket

NZ$68
per adult
86% of travellers recommend
London Eye Entry Ticket
Windsor Castle, Stonehenge & Bath Full-Day Tour with Pub Lunch in Lacock

Windsor Castle, Stonehenge & Bath with Lunch in a 14th-Century Pub

NZ$186
per adult
90% of travellers recommend
Windsor Castle, Stonehenge & Bath with Lunch in a 14th-Century Pub
London: Westminster to Greenwich River Thames Cruise

London: Westminster to Greenwich River Thames Cruise

NZ$41
per adult
92% of travellers recommend
London: Westminster to Greenwich River Thames Cruise
City Sightseeing London Hop-On Hop-Off Bus Tour with Optional River Cruise

City Sightseeing London Hop-On Hop-Off Bus Tour + Bookable Extras

NZ$59
per adult
76% of travellers recommend
City Sightseeing London Hop-On Hop-Off Bus Tour + Bookable Extras
London: Comedy Horror Ghost Tour on a Bus

London: Comedy Horror Ghost Tour on a Bus

NZ$49
per adult
80% of travellers recommend
London: Comedy Horror Ghost Tour on a Bus
Skip-the-Line London Eye Experience Tickets

Fast Track London Eye Entry Ticket

NZ$104
per adult
96% of travellers recommend
Fast Track London Eye Entry Ticket
See all activities in London

Our pick of the best Fitzrovia Hotel Deals

STG Hotel London Oxford Street

STG Hotel London Oxford Street

3 out of 5
Bedford Avenue London England
The price is NZ$258 per night from 1 Nov to 2 Nov
NZ$258
1 Nov - 2 Nov
includes taxes & fees
Stay at this hotel in London. Enjoy free Wi-Fi, 2 restaurants and breakfast (surcharge). Our guests praise the breakfast and the helpful staff in their reviews. ...
7.4/10 Good! (4,227 reviews)
"When we checked in there was only 1 room card left for 3 people and had to get another card next morning. Room only had 2 TOTAL towels, no hair dryer, and a dirty mug with coffee grind inside. Stayed for a week, room cleaning came once to change beddings and at 9:30pm.... what kind of timing is that?? ..."

Reviewed on 25 Oct 2026

STG Hotel London Oxford Street
Zedwell Underground Hotel Tottenham Court Road

Zedwell Underground Hotel Tottenham Court Road

3 out of 5
112a Great Russell Street London England
The price is NZ$232 per night from 1 Nov to 2 Nov
NZ$232
1 Nov - 2 Nov
includes taxes & fees
Stay at this hotel in London. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour front desk. Our guests praise the clean rooms in their reviews. Popular attractions ...
6.6/10 (1,293 reviews)
"Room cleanliness leaves a lot to be desired"

Reviewed on 25 Oct 2026

Zedwell Underground Hotel Tottenham Court Road
Guild Hotel Fitzrovia

Guild Hotel Fitzrovia

4 out of 5
130 Tottenham Court Road London England
The price is NZ$338 per night from 1 Nov to 2 Nov
NZ$338
1 Nov - 2 Nov
includes taxes & fees
Stay at this business-friendly hotel in London. Enjoy free Wi-Fi, breakfast (surcharge) and 24-hour room service. Our guests praise the breakfast and the helpful ...
9/10 Wonderful! (307 reviews)
"Great stay loves it food was very good"

Reviewed on 25 Oct 2026

Guild Hotel Fitzrovia
The London EDITION

The London EDITION

5 out of 5
10 Berners Street London England
The price is NZ$1,133 per night from 8 Nov to 9 Nov
NZ$1,133
8 Nov - 9 Nov
includes taxes & fees
Stay at this luxury hotel in London. Enjoy free Wi-Fi, 2 bars/lounges and breakfast (surcharge). Popular attractions Oxford Street and The British Museum are ...
The London EDITION
Numa London Bloomsbury

Numa London Bloomsbury

3 out of 5
11-13 Bayley Street London England
The price is NZ$400 per night from 15 Nov to 16 Nov
NZ$400
15 Nov - 16 Nov
includes taxes & fees
Stay at this boutique hotel in London. Enjoy free Wi-Fi, premium bedding and an in-room coffee maker. Our guests praise the helpful staff and the clean rooms ...
8.6/10 Excellent! (803 reviews)
"Positive: VERY comfortable bed and fluffy towels. Products in bathroom. Drinks in room. Location Negative: co working space is not suitable for much. Which was why I booked this hotel. So disappointed. Sound proofing could be improved. Lots of door banging"

Reviewed on 23 Oct 2026

Numa London Bloomsbury
Radisson Blu Hotel, London Tottenham Court Road

Radisson Blu Hotel, London Tottenham Court Road

4 out of 5
97 Great Russell Street London England
The price is NZ$498 per night from 8 Nov to 9 Nov
NZ$498
8 Nov - 9 Nov
includes taxes & fees
Stay at this business-friendly hotel in London. Enjoy free Wi-Fi, breakfast (surcharge) and 24-hour room service. Our guests praise the breakfast and the helpful ...
Radisson Blu Hotel, London Tottenham Court Road
See all 520 properties in Fitzrovia
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Our guide on where to stay in Fitzrovia

Find the best Fitzrovia areas for the activities you enjoy most.
A modern glass building, the Shard, and the Tower Bridge in the background during sunset.

London City Centre

Known for its fascinating museums, stunning river views and acclaimed art galleries, there's plenty to explore in London City Centre. Top attractions like Trafalgar Square and Piccadilly Circus are major draws. Catch the metro at Charing Cross Underground Station or Leicester Square Underground Station to see more of the city.

The exterior of the Covent Garden Market with the Punch & Judy theatre and Central Avenue entrance.

Covent Garden

The lively bars and colourful gardens are just a few top-rate features of the neighbourhood. Make a stop by Covent Garden Market or London Transport Museum while you're visiting, and jump aboard the metro at Covent Garden Underground Station to get around town.

A large white archway with intricate carvings, surrounded by trees and people walking.

City of Westminster

Big Ben and Trafalgar Square are a few top attractions in City of Westminster. Hop around the city on the metro at St. James's Park Underground Station or Victoria Underground Station and check out the area's fascinating museums, popular shops and acclaimed art galleries.

A bustling street with a 'Welcome to Carnaby Street' archway, vintage shops, and pedestrians.

Soho

Soho is beloved for its fantastic nightlife. Take some time to explore sights in the area like Oxford Street and Soho Theatre.

A street lined with shops, including DKNY and Rolex, and a white van on the road.

Mayfair

Travellers love Mayfair for its popular shops, and you can see more of London by jumping on the metro at Bond Street Underground Station or Bond Street (Elizabeth Line) Station. You might spend time checking out top sights like Oxford Street and Sotheby’s.

Fitzrovia Travel Guide

Choose two or more items and save on your trip: