Fitzrovia Travel Guide
Tourist Guide
Visit Fitzrovia
Popular places to visit
Tottenham Court Road
During your visit to London, you can search for that perfect souvenir at Tottenham Court Road. Discover the top-notch restaurants and entertainment choices in this family-friendly area.
BT Tower
BT Tower is just one of the places to see in London, so why not enjoy the other things to explore during your travels? Experience the fascinating museums and entertainment choices in this culturally rich area.
Pollock's Toy Museum
Relive the lives of children through the ages via collections of toys, games and puppets at this quirky museum.
Dominion Theatre
Enjoy a show at Dominion Theatre, a theatre with a story to tell in London. Visit the notable monuments and shops in this culturally rich area.
Bedford Square
After visiting Bedford Square, make a plan to see the other sights and activities in London. Experience the fascinating museums and acclaimed art galleries in this vibrant area.
Grosvenor St Giles Casino
Why not roll the dice with a visit to Grosvenor St Giles Casino during your travels in London? Discover the acclaimed theatre scene and notable monuments in this culturally rich area.
Activities
Windsor Castle, Stonehenge & Bath with Lunch in a 14th-Century Pub
The London Pass®: Access 100+ Attractions
City Sightseeing London Hop-On Hop-Off Bus Tour + Bookable Extras
Madame Tussauds London Admission Ticket
Our pick of the best Fitzrovia Hotel Deals
STG Hotel London Oxford Street
"Very convenient location - close to the Tottenham Court Road tube station. Busy reception with self check-in facilities which were a bit ‘clunky’. But understandably very busy with guests. Good value."
Reviewed on 8 June 2026
Zedwell Underground Hotel Tottenham Court Road
"The whole hotel smelled like doo doo. We were on the -5 floor, the staff kindly tried to help and move us to -4, it got better but after a few hours the smell was absolutely diabolical. They really need to sort this. Never staying there ever again."
Reviewed on 8 June 2026
Radisson Blu Hotel, London Euston Square
"Quick check in and rooms were clean. Hotel is close to train station so very convenient."
Reviewed on 7 June 2026
Sanderson London, a Morgans Originals hotel
"This was our first time staying at the Sanderson. The check-in staff were very helpful and moved us to a quiet room. The room itself was tired and had a few issues. The hairdryer was broken and needed to be replaced, and the light in the toilet kept flickering on and off. The rug in the room was ..."
Reviewed on 9 June 2026
Holiday Inn London - Regent's Park by IHG
"This hotel is located in a very beautiful part of London and is within 10-15 minutes walking distance from Soho, Covent Garden, and most tourist areas. The room is very clean and modern and has a room safe to store your valuables and a nice fridge. We were very happy with this hotel."
Reviewed on 9 June 2026
Radisson Blu Hotel, London Tottenham Court Road
"Lovely people , very helpful"
Reviewed on 8 June 2026
Our guide on where to stay in Fitzrovia
London City Centre
Known for its fascinating museums, stunning river views and acclaimed art galleries, there's plenty to explore in London City Centre. Top attractions like Trafalgar Square and Piccadilly Circus are major draws. Catch the metro at Charing Cross Underground Station or Leicester Square Underground Station to see more of the city.
Covent Garden
The lively bars and colourful gardens are just a few top-rate features of the neighbourhood. Make a stop by Covent Garden Market or London Transport Museum while you're visiting, and jump aboard the metro at Covent Garden Underground Station to get around town.
City of Westminster
Big Ben and Trafalgar Square are a few top attractions in City of Westminster. Hop around the city on the metro at St. James's Park Underground Station or Victoria Underground Station and check out the area's fascinating museums, popular shops and acclaimed art galleries.
The City of London
The City of London is highly notable for its stunning cathedral, and you might want to visit top sights like St. Paul's Cathedral and River Thames. See more of London by jumping on the metro at Bank Underground Station or St. Paul's Underground Station.
Soho
Soho is beloved for its fantastic nightlife. Take some time to explore sights in the area like Oxford Street and Soho Square.
