The best area to stay in Gruyeres is within the medieval walled town itself, or just outside its gates, for convenient access to its main attractions.The medieval town of Gruyeres is perched atop a hill, with its main street, Rue du Château, leading directly to Gruyeres Castle. This pedestrian-friendly area is small but packed with historic buildings, small shops selling local specialities, and restaurants serving traditional Swiss fare. Staying here means you're right in the heart of the historic experience.Couples looking for a romantic escape will find staying inside the walled town particularly appealing. The historic setting, the quiet evenings once the day-trippers leave, and the opportunity to explore the castle and museums at a leisurely pace make it a memorable choice. You'll wake up to stunning views of the surrounding countryside and be steps away from everything.For families, staying just outside the town gates offers a good balance of accessibility and amenities. You're still only a short walk from the castle and museums, but these hotels often provide a bit more space, easier parking, and sometimes have facilities like swimming pools.