The best area to stay in Wismar is the historic Old Town, which encompasses the area around the Market Square and the Alter Hafen (Old Harbour).
The Old Town is Wismar's main attraction, a UNESCO World Heritage site known for its well-preserved Brick Gothic architecture and charming cobblestone streets. The Market Square, one of the largest in Germany, is surrounded by historic buildings like the Wasserkunst (an ornate well house) and the Alter Schwede, Wismar's oldest Bürgerhaus. From here, it's a short walk to the Old Harbour, where you'll see historic ships and fishing boats.
Couples often find the Old Town particularly appealing. The area provides a romantic setting with its historic buildings, quiet lanes, and numerous restaurants and cafes great for an evening out. Staying here means you're right in the heart of the town's character and can easily explore on foot.
For families, the Old Town is also an excellent base. Its pedestrian-friendly streets make it easy to navigate with children, and many of the town's key sights, like the St. Nikolai Church or the Baumhaus at the harbour entrance, are within easy reach.