The best area to stay in Tokushima for most travellers is the city centre, particularly around Tokushima Station.This central area is the main transport hub, making it incredibly convenient for arrival and exploring. It's easy to get around on foot or by public transport, with many hotels, shops, and restaurants concentrated within a short walk of the station. You'll find the Awa Odori Kaikan, a museum dedicated to the famous local dance, and the scenic Mount Bizan cable car station nearby.First-time visitors will appreciate staying near Tokushima Station due to its excellent transport links and the sheer convenience of having everything at their fingertips. You can easily access local dining options and shops, and it's a great base for day trips to other parts of Tokushima Prefecture.For those looking for a slightly more relaxed pace while still being central, the area near the Shinmachi River is a good alternative. It offers pleasant riverside strolls and is still within easy reach of the station's amenities.