Tohoku Travel Guide

Tourist Guide

Photo provided by APPI Resort
Photo provided by APPI Resort
Photo provided by APPI Resort
Photo provided by Appi Kogen Ski Resort
Photo provided by APPI Resort

Beautiful rural countryside, mirror-like lakes, ski resorts, old samurai towns and vibrant festivals await in the northernmost region of Honshu.

Tohoku is Honshu’s northern frontier, a wilderness of primeval landscapes, ancient customs and thrilling adventures. With a Pacific coastline, volcanic mountain ranges, samurai heritage and exquisite seafood, it’s a veritable snapshot of Japan. Thanks to the resilience of Tohoku’s people, the region bounced back successfully after the 2011 earthquake and tsunami.

Remote Aomori is about ichigo-ni (sea urchin and abalone stew), hot springs and volcanic scenery. Carve up on the slopes of Mount Hakkoda and spot lava domes while boating on Lake Towada. Admire the fall colors of Oirase Gorge and hike the Shirakami Sanchi mountains. The elaborate parades of August’s Nebuta Matsuri festival turn the streets of Aomari City into a riot of color.

Mountain ranges and verdant forests provide boundless opportunities for outdoor adventures in Akita prefecture. Visit samurai mansions in Kakunodate and witness the 400-year-old Kamakura Snow Festival in Yokote. Climb to the lookout platform on Mount Hachimantai and drink in the views of Mount Iwate from Hachimantai Hot Springs. Neighboring Iwate is famous for the centuries-old Chūson-ji Temple and Mōtsū-ji Temple, Jodogahama Beach and the coastal Sanriku Fukkō National Park.

Discover more superb skiing on Mount Zao and world-class hiking around Okama Crater Lake, in Yamagata prefecture. Yamadera Temple is an inspiration for haiku poetry while 22 carved Buddhist faces gaze over the Sea of Japan from Mount Chokai. Kick back on the 260 pine-clad islands of Miyagi’s Matsushima Bay. Hop between sushi bars in Shiogama.

Fukushima stretches from the Pacific Ocean and past aquamarine crater lakes, such as Goshikinuma, into cherry blossom-covered mountainsides. Wander the streets of the samurai stronghold Aizuwakamatsu and the Edo-era town of Ouchijuku. Attend horse races and browse the Tsuchiyu artist’s studios in Fukushima City. Watch as Mount Bandai reflects elegantly in Lake Inawashiro and stroll alongside Ice Age flora in Oze National Park.

Get to incredible Tohoku by catching bullet trains from Tokyo and Hokkaido and then get around by bike, foot, skis and themed trains. An authentic Japanese vacation awaits in both the snowy winters and mild summers of Tohoku.

Hotel Metropolitan Sendai East

Hotel Metropolitan Sendai East

4 out of 5
1-1-1 Chuo, Aoba-ku, Sendai, Miyagi-ken
The price is NZ$225 per night from 19 Nov to 20 Nov
NZ$225
19 Nov - 20 Nov
Stay at this 4-star hotel in Sendai. Enjoy free WiFi, breakfast (surcharge), and parking (surcharge). Our guests praise the helpful staff and the clean rooms ...
9.4/10 Exceptional! (1,006 reviews)
It was fine.

Reviewed on 7 Nov 2025

Hotel Metropolitan Sendai East
The OneFive Sendai

The OneFive Sendai

3 out of 5
4-6-28 Tsutsujigaoka, Miyagino-ku, Sendai, Miyagi
The price is NZ$53 per night from 24 Nov to 25 Nov
NZ$53
24 Nov - 25 Nov
Stay at this 3-star hotel in Sendai. Enjoy free WiFi, breakfast (surcharge), and parking (surcharge). Our guests praise the clean rooms in our reviews. Popular ...
8.6/10 Excellent! (545 reviews)
Everything good

Reviewed on 28 Oct 2025

The OneFive Sendai
ReLabo-Medical Spa&Stay-

ReLabo-Medical Spa&Stay-

2.5 out of 5
1-1-5, Aomori, AOMORI
Fully refundable
The price is NZ$234 per night from 14 Dec to 15 Dec
NZ$234
14 Dec - 15 Dec
Stay at this hotel in Aomori. Enjoy free WiFi, hot springs on site, and breakfast (surcharge). Popular attractions Aomori Port and Auga Fish Market are located ...
9.6/10 Exceptional! (202 reviews)
The location is very good. Room is comfortable, the apple bath is very nice, we enjoyed the time at the blue zone, love the apple juicy.

Reviewed on 30 Oct 2025

ReLabo-Medical Spa&Stay-
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Bigstone Terrace Suite Tsutsumimachi

Bigstone Terrace Suite Tsutsumimachi

3.5 out of 5
1-chome-9-7 Tsutsumimachi, Aomori, Aomori
Stay at this 3.5-star vacation home in Aomori. Enjoy free WiFi, free parking, and in-room soaking tubs. Popular attractions Aomori Port and Munakata Shiko Memorial ...
Bigstone Terrace Suite Tsutsumimachi
Up to 8 people Shakunage Building No 10 Elderly / Yama-gu Fukushima

Up to 8 people Shakunage Building No 10 Elderly / Yama-gu Fukushima

Yama-gu
Stay at this vacation home in Inawashiro. Enjoy laundry facilities and air conditioning. Popular attractions Family Snow Park Bandai x2 and Spectacular Inawashiro ...
Up to 8 people Shakunage Building No 10 Elderly / Yama-gu Fukushima
private Lodging KASE Gosyogawara

private Lodging KASE Gosyogawara

3 out of 5
86-5 Hibarino, Kanagichokase, Goshogawara, Aomori
Stay at this 3-star vacation home in Goshogawara. Enjoy free WiFi, free parking, and slippers. Popular attractions House of Tachi Nebuta and Fujimi Lake Park ...
private Lodging KASE Gosyogawara
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Popular places to visit

Activities

Cities near Tohoku