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Prima Tel Aviv Hotel

Beachfront hotel with 24-hour front desk and restaurant

Choose dates to view prices

Travelers find Prima Tel Aviv Hotel a welcoming family retreat on the vibrant Tel Aviv Promenade. The on-site restaurant serves a satisfying breakfast, while the library and arcade games offer entertainment for all ages. Guests consistently praise the attentive staff.

Reviews

8.2 out of 10
Very good

Popular amenities

  • Room service
  • Bar
  • 24/7 front desk
  • Housekeeping
  • Parking available
  • Laundry
The current price is NZ$299
15 Nov - 16 Nov

Room options

Available filters for rooms
Showing 6 of 6 rooms

View all photos for Superior Room, City View

In-room safe, desk, free WiFi, bed sheets

Superior Room, City View

7.0 out of 10
Good
(4 reviews)

Highlights

Air conditioning
LCD TV
Private bathroom
Bathrobes
Hairdryer
Cable channels
Daily housekeeping
In-room safe
  • 19 sq m
  • City view
  • Sleeps 2
  • 1 Double Bed OR 1 Twin Bed

View all photos for Deluxe Room, Sea View

In-room safe, desk, free WiFi, bed sheets

Deluxe Room, Sea View

9.0 out of 10
Wonderful
(11 reviews)

Highlights

Separate sitting area
Individually furnished
Air conditioning
Free rollaway/extra beds
LCD TV
Blackout curtains
Private bathroom
Bathrobes
  • 25 sq m
  • Sea view
  • Sleeps 4
  • 1 Double Bed OR 2 Twin Beds

View all photos for Single Small Room

In-room safe, desk, free WiFi, bed sheets

Single Small Room

8.0 out of 10
Very good
(4 reviews)

Highlights

Air conditioning
LCD TV
Private bathroom
Bathrobes
Hairdryer
Cable channels
Daily housekeeping
In-room safe
  • 9 sq m
  • City view
  • Sleeps 1
  • 1 Twin Bed

View all photos for Deluxe Room, Club lounge access, Sea View

In-room safe, desk, free WiFi, bed sheets

Deluxe Room, Club lounge access, Sea View

Highlights

Air conditioning
LCD TV
Private bathroom
Bathrobes
Hairdryer
Cable channels
Daily housekeeping
In-room safe
  • Sea view
  • Sleeps 2
  • 1 Double Bed OR 2 Twin Beds

View all photos for Superior Room, Club lounge access

In-room safe, desk, free WiFi, bed sheets

Superior Room, Club lounge access

Highlights

Air conditioning
LCD TV
Private bathroom
Bathrobes
Hairdryer
Cable channels
Daily housekeeping
In-room safe
  • Sleeps 2
  • 1 Double Bed OR 1 Twin Bed

View all photos for Single Room (Small) Lounge Access

In-room safe, desk, free WiFi, bed sheets

Single Room (Small) Lounge Access

Highlights

Air conditioning
LCD TV
Private bathroom
Bathrobes
Hairdryer
Cable channels
Daily housekeeping
In-room safe
  • Sleeps 1
  • 1 Twin Bed

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About the area

Map
Hayarkon 105, Tel Aviv, 63432

What's nearby

  • Gordon Beach - 2 min walk - 0.2 km
  • Jerusalem Beach - 8 min walk - 0.8 km
  • Bauhaus Center - 12 min walk - 1.0 km
  • Carmel Market - 17 min walk - 1.5 km
  • Rothschild Boulevard - 2 min drive - 1.5 km

Getting around

  • Tel Aviv HaShalom Station - 5 min drive
  • Tel Aviv (TLV-Ben Gurion) - 36 min drive

Restaurants

  • ‪Greco - ‬3 min walk
  • ‪Coco Beach - ‬2 min walk
  • ‪פרוזדור - Prozdor - ‬2 min walk
  • ‪Towers Lounge @ Sheraton Hotel & Towers - ‬3 min walk
  • ‪Frishman - ‬2 min walk

About this property

Prima Tel Aviv Hotel

Family-friendly hotel located in Tel Aviv Promenade
At Prima Tel Aviv Hotel, you can look forward to a terrace, an arcade/games room and a library. Stay connected with free in-room WiFi, and guests can find other amenities, such as dry cleaning/laundry services and a fireplace in reception.
You'll also enjoy the following perks during your stay:
  • Self-parking (surcharge), supervised childcare (surcharge) and smoke-free property
  • 1 meeting room, a gift shop and a computer station
  • Luggage storage, concierge services and a front desk safe
  • Guest reviews speak highly of the helpful staff
Room features
All 63 rooms feature comforts such as air conditioning and bathrobes, as well as perks such as free WiFi and safes.
Other amenities include:
  • Bathrooms with showers and free toiletries
  • 32-inch LCD TVs with cable channels
  • Heating, daily housekeeping and desks

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  • Free WiFi
  • Air conditioning
  • Gym
8.8 out of 10, Excellent, 178 reviews
The price is NZ$247
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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi and wired internet

Parking and transport

  • Parking on site (USD 21 per day)

Food and drink

  • A bar/lounge
  • A restaurant
  • Coffee and tea in common areas
  • Snack bar/deli

Things to do

  • Arcade/game room
  • Library

Family friendly

  • Arcade/game room
  • Laundry facilities
  • Snack bar/deli
  • Supervised activities for children (surcharge)

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Gift shop/newsstand
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Tour and ticket assistance

Business services

  • Business centre
  • Computer station
  • Meeting room

Outdoors

  • Beach towels
  • On the beach
  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Lift
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible registration desk

More

  • 5 floors
  • Fireplace in lobby
  • Reception hall
  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided

Bathroom

  • Dressing gowns
  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shower
  • Slippers
  • Towels provided

Entertainment

  • 32-inch LCD TV with cable channels

Food and drink

  • Limited room service

More

  • Air conditioning
  • Desk
  • Heating (climate-controlled)
  • Phone
  • Safe

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: anytime
Minimum check-in age - 18

Check-out

Check-out before 11:00 AM
Contactless check-out
Late check-out subject to availability
A late check-out fee will be charged

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Check-in starts 2 hours after sunset on Saturdays and Jewish holidays.

Access methods

Staffed front desk

Pets

Pets not allowed

Children and extra beds

Children are welcome
Cots (infant beds) are available for USD 15.0 per day

Payment types

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • You may be asked to pay the following charges at the property: Israel value-added tax (18%). Non-resident travellers who present a valid passport and tourist visa may be exempt from value-added tax (18%).

We have included all charges provided to us by the property.

Optional extras

  • Self-parking fee: USD 21 per day
  • Late check-out is available for a fee (subject to availability)
  • Crib (infant bed) fee: USD 15.0 per day

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
Special cancellation policies or charges may apply for group reservations (more than 8 rooms for the same property/stay dates)
This property accepts credit cards and cash
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property

Property is also known as

Hotel Prima Tel Aviv
Prima Hotel Tel Aviv
Prima Tel Aviv
Prima Tel Aviv Hotel
Tel Aviv Hotel Prima
Tel Aviv Prima Hotel
Prima Tel-Aviv Hotel Tel Aviv
Tel Aviv City Hotel
City Tel Aviv
Prima Tel Aviv Hotel Hotel
Prima Tel Aviv Hotel Tel Aviv
Prima Tel Aviv Hotel Hotel Tel Aviv

Frequently asked questions

Is Prima Tel Aviv Hotel pet-friendly?

No, pets are not allowed at this property.

How much does it cost to stay at Prima Tel Aviv Hotel?

As of 4 Nov 2025, prices found for a 1-night stay for 2 adults at Prima Tel Aviv Hotel on 15 Nov 2025 start from NZ$299.15, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

How much is parking at Prima Tel Aviv Hotel?

Self-parking is available for USD 21 per day.

What time is check-in at Prima Tel Aviv Hotel?

Check-in start time: 3:00 PM; check-in end time: anytime.

What time is check-out at Prima Tel Aviv Hotel?

Checkout is at 11:00 AM. Late checkout is available for a fee (subject to availability).

Where is Prima Tel Aviv Hotel located?

Nestled on the beach, this Tel Aviv Promenade hotel is just steps away from Frishman Beach and Banana Beach. Bograshov Beach and Gordon Beach are also within 5 minutes.

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Prima Tel Aviv Hotel Reviews

Reviews

8.2

Very good

Rating 10 - Excellent. 124 out of 274 reviews
Rating 8 - Good. 87 out of 274 reviews
Rating 6 - Okay. 34 out of 274 reviews
Rating 4 - Poor. 23 out of 274 reviews
Rating 2 - Terrible. 6 out of 274 reviews

8.4/10

Cleanliness

8.6/10

Staff & service

8.2/10

Amenities

8.0/10

Property conditions & facilities

8.2/10

Eco-friendliness

Reviews

10/10 Excellent

Mark

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We have stay at this hotel 3 times and all times we have being happy with location. Service and rooms are well maintained
Stayed 4 nights in May 2025

10/10 Excellent

Al-Hussein

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I had a great experience, the peopled were very friendly. Had excellent breakfast all the time.
Stayed 4 nights in Nov 2024

10/10 Excellent

Robyn

Would Stay Again!

The customer service was awesome! And the location can’t be beat.
Stayed 1 night in Feb 2024

6/10 Okay

William

Liked: Cleanliness, staff & service

Close to beach

Nicely located, front end staff polite and friendly
Stayed 2 nights in Jul 2022

10/10 Excellent

Lisa

Liked: Cleanliness, staff & service
Great staff! Rooms are large!
Stayed 8 nights in Jun 2024

8/10 Good

Paul

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Just good.
Stayed 1 night in Apr 2025

8/10 Good

Susan

Liked: Cleanliness, staff & service, room comfort

Great location but…..

We returned to stay at the Prima Hotel as we had good memories of our previous stay 10 years ago. The room was small and slightly neglected but with a magnificent view of the Mediterranean. Breakfast was delicious and plentiful. Can’t beat the location.
Stayed 4 nights in May 2024

4/10 Poor

Salomon

Liked: Amenities
Disliked: Cleanliness, staff & service, property conditions & facilities
Beach front row .. made up for everything.. if it wasn't for the access to Tel Aviv beaches just crossing the road it would have been a disastrous stay
Stayed 8 nights in Jul 2025

10/10 Excellent

Alla

Liked: Cleanliness, staff & service, property conditions & facilities
The only mildly negative aspect of this hotel is the small size of the rooms, but that is mostly made up for by the very good ergonomic design. Otherwise, I have no complaints. The rooms are impeccably clean, housekeeping is prompt
Stayed 6 nights in Jul 2025

4/10 Poor

Avi

Liked: Staff & service
Disliked: Cleanliness, property conditions & facilities, room comfort

Must read before choosing this place. Sorry.

Unfortunately, despite the good to excellent scores on many sites, our experience did not meet our expectations. The building is old, the Elevators are tiny and scary, and one of the two was out of order nearly every day. The rooms were dirty, the Carpets were old, and there was dust everywhere. When we moved a sofa to pick something up, it was obvious that the area had not been cleaned in many years. The air conditioning, although cooling, was not removing moisture from the rooms, and everything that was not closed in the suitcases was moist. We rented two rooms, and both had an issue. The first room that we received, the toilet was pouring water on the floor from the wall connection, which they had to move us out. We stay in Prima Raanana many times, it is 100% better than the TLV one, except for the Beach proximity. The continental breakfast at the hotel is not close in quality and variety to the ones in other hotels that we stayed in Israel in the past. Other hotels that seem to have lower ratings in Tel Aviv with similar price ranges are much more accommodating. Live and learn! We paid in advance as usual for Hotels.com; otherwise, we would move out after the first day. In the end, our vacation was nice, but we returned with one sick kid and most of us not feeling great due to the hotel. One thing that I must state is that the Hotel staff was fairly reasonable and responsive during the stay.
Stayed 13 nights in Jul 2025

10/10 Excellent

Belora

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
It felt like a home away from home 2 week stay. I was bwey happy. Would certainly return
Stayed 3 nights in May 2025

6/10 Okay

Jean-Luc

Liked: Cleanliness
Manque de lumière dans la chambre
Stayed 1 night in May 2025

10/10 Excellent

Belora

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location so close to the beach. Perfect for me being a solo traveller. Very friendly staff. Greay breakfast.
Stayed 9 nights in May 2025

6/10 Okay

Stephanie

Liked: Cleanliness
Disliked: Staff & service
Basic hotel with great location. Some negatives - There are stairs up to front desk. Front desk agent was rude and unhelpful and didn’t answer the phone multiple times when we were trying to find out where to park. Breakfast was ok but great view of beach from restaurant.
Stayed 1 night in Apr 2025

10/10 Excellent

Michael

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Everything was great!
Stayed 3 nights in Dec 2024

10/10 Excellent

VASILIY

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Good
Stayed 2 nights in Nov 2024

10/10 Excellent

Sandrine

Liked: Cleanliness, amenities, property conditions & facilities
Top
Stayed 2 nights in Aug 2024

10/10 Excellent

sarah

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Très bien placé petit dej excellent
Stayed 1 night in May 2024

10/10 Excellent

Norbert

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Hôtel conforme et sérieux

J’ai pris pour ma fille qui m’a complimenté la nuit
Stayed 1 night in Aug 2024

10/10 Excellent

Valerie

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Moment de bonheur

Emplacement et personnel au top
Stayed 5 nights in May 2024

10/10 Excellent

Michele

Liked: Staff & service, amenities, property conditions & facilities
Great boutique hotel in Tel Aviv promenade!
Stayed 6 nights in May 2024

8/10 Good

Daniel

Liked: Cleanliness, staff & service, property conditions & facilities
Staff was excellent. Breakfast very fresh and delicious.
Stayed 2 nights in May 2024

10/10 Excellent

DAVID

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Every good
Stayed 1 night in Apr 2024

8/10 Good

Elisha

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
I had a great stay at Prima Tel Aviv. The room was small but comfortable and clean. There was some road noise from the busy Tel Aviv streets but it quieted down. I paid for breakfast, and while the selection was not as extensive as at some of the larger, more expensive hotels, what I had was delicious.
Stayed 1 night in Apr 2024

8/10 Good

Aline

Liked: Cleanliness, property conditions & facilities
Good time
Stayed 2 nights in Mar 2024