Stratford-upon-Avon City Centre Travel Guide

Tourist Guide

A river, a church tower, and a green park.
A river with a stone bridge, boats, and a park with benches.
A historic building with a tower and dome, surrounded by a well-maintained lawn and trees.
A traditional half-timbered building with a tiled roof and flower beds in front.
A modern retail store with a prominent 'Royal Shakespeare Company' sign and a coffee section.

Featuring over 800 years of history, fascinating museums and scenic riverboat cruises, the heart of this lively town is the birthplace of playwright and poet William Shakespeare.

Visit Stratford-upon-Avon City Centre to step inside Shakespeare’s Birthplace and experience a play at the Royal Shakespeare Theatre. See one of the productions after exploring the town’s historical centre, perusing one of its museums or taking a leisurely boat cruise on the River Avon.

Once a sleepy village, Stratford-upon-Avon grew into a bustling trade centre after King Richard I granted the town permission to start holding a weekly market in 1196. Today, Stratford-upon-Avon offers a huge range of activities, with Shakespeare-related attractions taking the number one spot on the itinerary of many visitors.

After you are done exploring the house where Shakespeare was born, head to Shakespeare’s New Place where he lived until his death in 1616 and visit Anne Hathaway’s Cottage, the childhood home of Shakespeare’s wife.

For something different, go to the MAD (Mechanical Art and Design) Museum, which offers families the opportunity to learn about and interact with high-tech machines, such as robots. Make your way to the Magic Alley, a Harry Potter-esque store complete with spell books, magic wands and broomsticks. Another attraction for families is the Stratford Armouries, an antique centre that features a display of the tail section of a Wellington Bomber.

Consider renting a boat for a relaxing cruise on the River Avon, browsing the Stanford Farmers Market or strolling through the Bancroft Gardens to admire its swan fountain and large sundial.

Easily accessible by car or public transportation, Stratford-upon-Avon is located just under 40 miles (65 kilometres) south of Birmingham, one of the United Kingdom’s largest cities. Travel around Stratford-upon-Avon City Centre using its numerous cycle paths, including the Stratford Greenway, a 5-mile (8-kilometre) picturesque, traffic-free track. Starting on Seven Meadows Road, it winds along the river toward the villages of Welford-on-Avon and Long Marston. A number of operators offer sightseeing cruises along the River Avon, some using converted river barges.


Stay near popular Stratford-upon-Avon City Centre attractions

Activities


Our pick of the best Stratford-upon-Avon City Centre Hotel Deals

The Swans Nest Hotel

The Swans Nest Hotel

4 out of 5
Bridgefoot Stratford-upon-Avon England
The price is NZ$231 per night from 12 July to 13 July
NZ$231
12 July - 13 July
includes taxes & fees
Stay at this hotel in Stratford-upon-Avon. Enjoy free Wi-Fi, breakfast (surcharge) and parking (surcharge). Our guests praise the helpful staff and the clean ...
9.2/10 Wonderful! (1,005 reviews)
"Great location beside river. Easy walk into the sights . Parking £10. Busy . Getting renovated . Good bed and air con . No WiFi in room"

Reviewed on 4 July 2026

The Swans Nest Hotel
The White Swan Hotel

The White Swan Hotel

4 out of 5
Rother St Stratford-upon-Avon England
The price is NZ$238 per night from 12 July to 13 July
NZ$238
12 July - 13 July
includes taxes & fees
Stay at this hotel in Stratford-upon-Avon. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour front desk. Our guests praise the breakfast and the helpful ...
9.4/10 Exceptional! (1,001 reviews)
"Lovely room with excellent bathroom Very clean. First class breakfast. Very helpful and friendly staff."

Reviewed on 3 July 2026

The White Swan Hotel
The DoubleTree by Hilton Stratford-upon-Avon

The DoubleTree by Hilton Stratford-upon-Avon

4 out of 5
Arden Street Stratford-upon-Avon England
The price is NZ$213 per night from 12 July to 13 July
NZ$213
12 July - 13 July
includes taxes & fees
Stay at this business-friendly hotel in Stratford-upon-Avon. Enjoy free Wi-Fi, breakfast (surcharge) and 24-hour room service. Our guests praise the helpful ...
8.8/10 Excellent! (1,003 reviews)
"We loved the hotel itself as it was smart, comfortable and clean. The staff were very helpful. The breakfast was very good, but we didn't like the fact that the staff cleared away everything on the stroke of 10. We were disappointed that we had to pay £11.50 for parking at the hotel as this had not ..."

Reviewed on 4 July 2026

The DoubleTree by Hilton Stratford-upon-Avon
Hotel Indigo Stratford Upon Avon by IHG

Hotel Indigo Stratford Upon Avon by IHG

4 out of 5
4 CHAPEL STREET Stratford-upon-Avon England
The price is NZ$288 per night from 12 July to 13 July
NZ$288
12 July - 13 July
includes taxes & fees
Stay at this business-friendly hotel in Stratford-upon-Avon. Enjoy free Wi-Fi, breakfast (surcharge) and 24-hour room service. Our guests praise the helpful ...
9.6/10 Exceptional! (1,001 reviews)
"I recently stayed at Hotel Indigo Stratford Upon Avon by IHG, and overall it was a very good experience with only a couple of small things to be aware of for future travellers. 🛏️ Room & Cleanliness The rooms were modern, spotless, and well‑maintained, which immediately set a good tone for the stay. ..."

Reviewed on 28 June 2026

Hotel Indigo Stratford Upon Avon by IHG
Hotel Du Vin Stratford Upon Avon

Hotel Du Vin Stratford Upon Avon

4 out of 5
7-8 Rother St Stratford-upon-Avon England
The price is NZ$259 per night from 19 July to 20 July
NZ$259
19 July - 20 July
includes taxes & fees
Stay at this business-friendly hotel in Stratford-upon-Avon. Enjoy free Wi-Fi, breakfast (surcharge) and 24-hour room service. Our guests praise the breakfast ...
9.6/10 Exceptional! (1,002 reviews)
"While the staff is friendly and the location is fantastic, the hotel is severely overpriced. Our room was dirty, and there was absolutely no view. You're paying for the location, but the lack of cleanliness makes it not worth the money."

Reviewed on 5 July 2026

Hotel Du Vin Stratford Upon Avon
The Arden Hotel

The Arden Hotel

4 out of 5
44 Waterside Stratford-upon-Avon England
The price is NZ$255 per night from 26 July to 27 July
NZ$255
26 July - 27 July
includes taxes & fees
Stay at this business-friendly hotel in Stratford-upon-Avon. Enjoy free Wi-Fi, breakfast (surcharge) and 24-hour room service. Our guests praise the helpful ...
9.2/10 Wonderful! (1,001 reviews)
"Absolutely loved this place! I will be back :)"

Reviewed on 29 June 2026

The Arden Hotel
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.



Stratford-upon-Avon City Centre Travel Guide

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